1. U NITED KINGDOM OCCUPANCY SURVEY Serviced Accommodation Summary Report December 2013 the research solution

2. UK O CCUPANCY SURVEY  This study has been commissioned by the National Boards of England, Northern Ireland and Scotland and by Visit Wales (part of the Welsh Government) and supported by the Department for Culture, Media and Sport.  The results have been compiled by The Research Solution.

3. UK B EDSPACE O CCUPANCY 2009 - 2013

4. UK B EDROOM O CCUPANCY 2009 - 2013

5.  2,442 hotels, guesthouses and bed and breakfast establishments throughout the UK supplied data upon which the figures in this summary of results are based (see notes 2 and 3, on Slide 19 – sample sizes and calculation of rates).  UK bedspace occupancy (41%) had remained flat when compared to December 2012. Room occupancy (56%) rose by 3 percentage points reaching its highest level in December over the last 5 years.

6. N ATIONAL R OOM O CCUPANCY D ECEMBER 2009-2013 N ATIONAL B EDSPACE O CCUPANCY D ECEMBER 2009-2013

7.  Bedspace occupancy varied from 43% in England to 29% in Northern Ireland during December 2013.  In the UK during December 2013, bedspace occupancy remained fairly constant when compared with the previous year, whilst bedroom occupancy increased, up 3 percentage points on December 2012.  Both room and bedspace occupancy in Wales increased in December 2013 compared to the same month the previous year. Bed occupancy was up 2 points and room occupancy up 3 points when compared to December 2012.  England mirrored the UK in bedspace and room occupancy in December 2013 with bed occupancy remaining flat (+1%), and room up by 3 percentage points.  There was no change in bedspace occupancy for Scotland (+1%) with room occupancy levels increasing on last years results (up 2 pp’s). Both room and bedspace occupancy in Northern Ireland fell (-1%) when compared with December 2012.  Across the UK as a whole, bedspace occupancy by non-UK residents remained static when compared with December 2012. England mirrored the UK, whilst Northern Ireland witnessed the biggest increase of 3 percentage points. Wales also increased slightly when compared with the previous year. (comparable figures for Scotland are no longer collected – (see notes 5a (sample sizes) and 5b (changes in data collected) Slide 19).

8. Table 1: Occupancy Levels: December 2011 - 2013 Bedspace Occupancy % Room Occupancy % Sample Size 201120122013201120122013201120122013 England 42 43555659 159715111905 Northern Ireland 283029384342 159139163 Scotland 31323341 43 288287268 Wales 253032364043 137108106 UK 394041525356 218120452442 Table 2: UK/Non UK Occupancy Levels December 2011 – 2013 (see note 5a and 5b Slide 19) UK Bedspace Occupancy % Non-UK Bedspace Occupancy % Percentage of non-UK guests % Percentage of non-UK bednights % Sample Size 201120122013201120122013201120122013201120122013201120122013 England 3130284558910121415 159715111905 Northern Ireland 18191511 14332748373649 159139163 Scotland ** 288287268 Wales 222530112** 346 137108106 UK 3029284559911121415 218120452442 ** FIGURES NOT AVAILABLE

9. UK: ROOM OCCUPANCY BY TYPE OF ACCOMMODATIONJANUARY 2007-2011UK: ROOM OCCUPANCY BY TYPE OF ACCOMMODATIONJANUARY 2007-2011 UK: B EDSPACE O CCUPANCY BY TYPE OF ACCOMMODATION D ECEMBER 2009-2013 UK: B EDROOM O CCUPANCY BY TYPE OF ACCOMMODATION D ECEMBER 2009-2013

10.  There was very little change year on year across the accommodation sectors during December 2013. Both Hotels and B&B saw an increase in bedroom occupancy of 3 percentage points respectively with bedspace occupancy remaining flat for both types of accommodation. Guesthouse accommodation witnessed a slight downturn in both measures of occupancy (Table 3).  Bedspace occupancy in four out of the six size bandings were higher than in December 2012. The biggest increase was found in the 11-25 size banding where bedspace occupancy levels rose by 3 percentage points when compared to the previous year. The remaining size bandings either increased slightly or remained static with the previous year’s results. Room occupancy in five out of the six size bandings witnessed an increase when compared to the previous year. The 11-25 category saw the biggest increase, up 5 percentage points on December 2012. Both the 26-50 and 100+ increased by 3 percentage points compared with the previous year, with the 1-3 and 4-10 size band categories also increasing during this month. The 51-100 category was the only size band to witness a fall in occupancy levels (Tables 6 and 7).  Both room and bed occupancy levels increased across nearly all locations when compared with the same period in 2012. The exception being bedspace occupancy in the Seaside category where levels fell by 2 percentage points. All other categories increased by 2 percentage points in bedspace occupancy. City/large town saw the highest increase in room occupancy, rising by 5 percentage points in December 2013. As with bedspace occupancy, all other locations saw an increase in room occupancy levels, up by 2 percentage points, when compared to December 2012 (Table 8).  Across all tariff bands both room and bedspace occupancy either increased or remained on a par with December 2012. The biggest increase in both measures of occupancy was found in the 50-59 tariff band, where bed occupancy levels increased by 5 percentage points and room occupancy by 8 percentage points. All other categories increased slightly apart from bedspace occupancy in the 30-39 category and room occupancy in the 40-49 category which remained static during this period.

11. Table 3: Occupancy Levels by Type of Establishment: December 2011 - 2013 HOTELS Bedspace Occupancy % Room Occupancy % Sample Size 201120122013201120122013201120122013 England 46454659 62 10269861466 Northern Ireland 34 35474950 675272 Scotland 37 4049 52 211214205 Wales 313637444951 776058 UK 44434457 60 138113121801 GUESTHOUSES Bedspace Occupancy % Room Occupancy % Sample Size 201120122013201120122013201120122013 England 263329364240 218199170 Northern Ireland 143818204628 13816 Scotland 17 16212219 393429 Wales 11101615 21 252221 UK 242926333736 295263236 B&B’s Bedspace Occupancy % Room Occupancy % Sample Size 201120122013201120122013201120122013 England 23 25333235 353326269 Northern Ireland 10117131813 79773 Scotland 151411191715 383934 Wales 10 16111319 352627 UK 21 22302831 505398403

12. Table 4: Weekend (Fri, Sat and Sun nights) and Weekday Occupancy Levels: December 2011 – 2013 (see notes 5a & 5b Slide 19) Bedspace Occupancy % Room Occupancy % WeekendWeekdayWeekendWeekday 201120122013201120122013201120122013201120122013 England 46444539 42555355565760 Northern Ireland 313435212425414245333640 Scotland 373536282931434042404244 Wales 3032 21263139 43354042 UK 44424336 39525052 5356

13. ** FIGURES NOT AVAILABLE Table 5: Non-UK Percentages: December 2011 – 2013 (see notes 5a & 5b Slide 19) Percentage of Non-UK Guests % Percentage of Non-UK Bednights % WeekendWeekdayWeekendWeekday 201120122013201120122013201120122013201120122013 England 7810 911121715131716 Northern Ireland 332532372838443540483943 Scotland ** Wales ** 345436 UK 8811 1012 16151316

14. Table6: Occupancy Levels by Size: December 2011 – 2013 A (cont) : Percentage of Bedspace Occupancy 26 – 50 Rooms51 - 100 Rooms>100 Rooms 201120122013 Sample Size 2013 201120122013 Sample Size 2013 201120122013 Sample Size 2013 England 384144 61 504745 38 47 48 1282 Northern Ireland 213124 20 293237 23 443942 9 Scotland 313334 55 464347 40 444648 57 Wales 364233 21 303537 8 3042**** 4 UK 374042 157 4845 109 46 48 1352 Table 6: Occupancy Levels by Size: December 2011 - 2013 A: Percentage of Bedspace Occupancy 1 -3 Rooms4 – 10 Rooms11 – 25 Rooms 201120122013 Sample Size 2013 201120122013 Sample Size 2013 201120122013 Sample Size 2013 England 1819 171 232425 248 32 35 105 Northern Ireland 556 64 152411 18 192018 29 Scotland 121110 31 161820 42 2830 43 Wales 81014 22 15 19 32 27 30 19 UK 1617 288 222324 340 31 34 196

15. Table 7: Occupancy Levels by Size: December 2011 - 2013 B (cont): Percentage of Bedroom Occupancy 26 – 50 Rooms51 - 100 Rooms>100 Rooms 201120122013 Sample Size 2013 201120122013 Sample Size 2013 201120122013 Sample Size 2013 England 495458 61 605956 38 646568 1282 Northern Ireland 374339 20 444550 23 535758 9 Scotland 424447 55 585461 40 596263 57 Wales 495544 21 455450 8 4754**** 4 UK 485255 157 595856 109 626467 1352 Table 7: Occupancy Levels by Size: December 2011 – 2013 B:Percentage of Bedroom Occupancy 1 -3 Rooms4 – 10 Rooms11 – 25 Rooms 201120122013 Sample Size 2013 201120122013 Sample Size 2013 201120122013 Sample Size 2013 England 252425 171 32 34 248 45 51 105 Northern Ireland 10811 64 163319 18 312928 29 Scotland 1614 31 2224 42 363837 43 Wales 101317 22 201924 32 37 40 19 UK 232223 375 30 32 340 43 48 196

16. Table 8: Occupancy Levels by Location Types: December 2011 - 2013 A: Percentage Bedspace Occupancy SeasideCity/Large TownSmall TownCountryside/Village 201120122013 Sample Size 2013 201120122013 Sample Size 2013 201120122013 Sample Size 2013 201120122013 Sample Size 2013 England 33 31 172 495052 1006 35 37 38835 3436 339 Northern Ireland 162519 36 35 38 56 192019 45 17139 26 Scotland 262724 414246 119 202120 57 2822 68 Wales 293433 29 314244 9 232524 15 191824 53 UK 32 30 261 474850 1190 32 34 505 333133 486 Table 8: Occupancy Levels by Location Types: December 2011 - 2013 B:Percentage Bedroom Occupancy SeasideCity/Large TownSmall TownCountryside/Village 201120122013 Sample Size 2013 201120122013 Sample Size 2013 201120122013 Sample Size 2013 201120122013 Sample Size 2013 England 414346 172 636469 1006 495154 388 464548 339 Northern Ireland 203425 36 475253 56 2527 45 252016 26 Scotland 353231 24 55 61 119 283231 57 332827 68 Wales 384441 29 485564 9 363835 15 242530 53 UK 404143 261 616267 1190 454749 505 434143 486

17. Table 9: Occupancy Levels by Tariff (maximum charge for one person for bed and breakfast): December 2011 – 2013 (see note 5a Slide 19 B: Percentage of Bedspace Occupancy £40.00 - £49.99£50.00 - £59.99>£60.00 201120122013 Sample Size 2013 201120122013 Sample Size 2013 201120122013 Sample Size 2013 England 2526 135 30 36 78 45 46 290 Northern Ireland 182019 29 232140 26 363532 51 Scotland 211721 29 343036 32 404341 159 Wales 201522 17 343024 16 303740 43 UK 24 25 210 313035 152 434445 543 Table 9: Occupancy Levels by Tariff (maximum charge for one person for bed and breakfast): December 2011 – 2013 (see note 5a Slide 19 A: Percentage of Bedspace Occupancy <£20.00£20.00 - £29.99£30.00 - £39.99 201120122013 Sample Size 2013 201120122013 Sample Size 2013 201120122013 Sample Size 2013 England** 171921 24 191516 101 Northern Ireland ** 141110 23 876 34 Scotland** 161312 131712 36 Wales** 6144 5 121318 25 UK ** 161819 64 1815 196 ** FIGURES NOT AVAILABLE

18. Table 10: Occupancy Levels by Tariff (maximum charge for one person for bed and breakfast) December 2011 – 2013 (see note 5a Slide 19) B: Percentage of Bedroom Occupancy £40.00 - £49.99£50.00 - £59.99>£60.00 201120122013 Sample Size 2013 201120122013 Sample Size 2013 201120122013 Sample Size 2013 England 333533 135 403846 78 596062 290 Northern Ireland 27 29 3054 26 495148 51 Scotland 302632 29 454149 32 515453 159 Wales 252231 17 433930 16 435054 43 UK 3233 210 413846 152 575860 543 Table 10: Occupancy Levels by Tariff (maximum charge for one person for bed and breakfast) December 2011 – 2013 (see note 5a Slide 19) A: Percentage of Bedroom Occupancy <£20.00£20.00 - £29.99£30.00 - £39.99 201120122013 Sample Size 2013 201120122013 Sample Size 2013 201120122013 Sample Size 2013 England** 273237 24 272225 101 Northern Ireland ** 192314 23 12119 34 Scotland** 181615 12 222519 36 Wales** 9177 5 1924 25 UK ** 252932 64 252224 196 ** FIGURES NOT AVAILABLE

19. Notes 1. The figures in this summary are based on data available within eight weeks of the end of the month. In some cases the boards will re-run the monthly analysis later in the year to include data which was received too late for inclusion in this summary. These later figures will be used in the 2013 Annual Summary. 2.The minimum target sample size for Northern Ireland, Scotland and Wales is 200 open establishments per month while in England the target minimum sample size is 750. Larger sample sizes may be used in some areas in order to enable Boards to undertake further analysis based on geographical sub-divisions of the data. 3.In the calculation of occupancy rates for the UK, occupancy rates from each country have been weighted using the number of bedspaces known to be available in the area. 4. Occupancy rates: Bedspace occupancyPercentage of available bedspaces which were occupied Room occupancyPercentage of available rooms which were occupied Non-UK bedspace occupancyPercentage of available bedspaces which were occupied by non-UK guests Percentage of non-UK guestsPercentage of arrivals which were non-UK guests Percentage of non-UK bednightsPercentage of occupied bedspaces which were occupied by non-UK guests 5.It should be noted that: (a) the figures in Tables 2, 4, 8 and 9 may be based on a subset of the sample for all guests. This is because separate UK and non-UK data is not known for all establishments in the sample (Tables 2, 4 and 5), not all establishments provide daily data (Tables 4 and 5) and not all establishments give tariff details (Tables 9 and 10); and (b) because of changes in the data collected, it is no longer possible to provide UK/non UK figures for Scotland or figures relating to arrivals for Wales (Tables 2 and 5). (c) from June 2010, English occupancy data includes additional occupancy information for the 100+ room hotel sector supplied by STR Global. Given the change in the structure of the sample, care should be taken in the interpretation of year-on-year changes. 6. Accuracy of the results: The statistical accuracy of the results depends upon the size of the sample, the variation in occupancy rates between establishments and (to a smaller extent) the size of the survey population. As the sample is self-selecting, it is not possible to calculate true statistical margins of error. However, it is likely that the results are accurate to between ± 5.9% (sample of 50) to ±1.6 % (sample of 650). As there continues to be a substantial core of survey participants providing data every month, the trends which are identified by the survey are believed to reflect accurately overall trends in the use of serviced accommodation.

20. Background As part of the EU Directive on Tourism Statistics adopted in January 1995, the UK is required to submit monthly occupancy rates for hotels and similar establishments (i.e. serviced accommodation) to Eurostat, the statistical office of the European Community. The responsibility for providing this data lies with the National Tourist Boards for England, Scotland and Northern Ireland and with Visit Wales (part of the Welsh Assembly Government), each of whom is responsible for the implementation of an occupancy survey in their area, carried out according to a common specification and standard, thus ensuring the production of comparable occupancy data for the whole of the UK. The types of accommodation included in the survey are defined as tourist accommodation which is arranged in rooms and where bed-making and cleaning services are provided. This includes: Hotels, motels, inns, guest houses, farm guest houses, bed and breakfast establishments The types specifically excluded are: Youth hostels and University accommodation This summary has been compiled by The Research Solution (UK Survey Co-ordinator for 2013) from figures supplied by (or on behalf of) the National Tourist Boards of England, Northern Ireland (working with NISRA (the Northern Ireland Statistics and Research Agency), Scotland and Visit Wales (part of the Welsh Government). Further information about the surveys in individual areas may be obtained from the relevant organisations: VisitEngland (020 7578 1400) Northern Ireland Tourist Board (02890 231 221) VisitScotland (0131-472-2222) Visit Wales (029 2047 9909) TRS – The Research Solution, County House, Saint Mary’s Street Worcester, WR1 1HB. Tel:+44(0)1905 7210440. E-mail: occsurvey@theresearchsolution.co.uk