1. Cochrane The future…

2. Why we’re changing Cochrane exists so that every one can be sure of the best possible healthcare decisions. During the past 20 years we’ve transformed the way treatment decisions are made. As part of the Strategy to 2020 we are showing that change by updating our identity to: – Work well in a digital world – Present a unified look and feel to the outside world – Make it easier for those new to the network to understand what we want to achieve

3. Our journey so far Design concepts Stakeholder feedback Design development Steering group decision Brand guidelines Soft launch

4. Our new logo

5. Cochrane library The only sub brand that will use the main brand colours

6. Our strapline Trusted evidence. Informed decisions. Better health.

7. For those who don’t know us… Cochrane exists so that health care decisions get better. During the past 20 years, we have transformed the way treatment decisions are made. Cochrane produces reviews which study all of the best available evidence generated through research and make it easier to inform decisions about health. We are a global, independent network of researchers, professionals, patients, carers, and people interested in health. Our work is recognised as the international gold standard for high quality, trusted information. We want to be the leading advocate for evidence-informed healthcare across the world.

8. Our font Source sans Pro Regular Source sans Pro SemiBold Source sans Pro Bold

9. Our colours Master brand colours Sub brand colours

10. How does it look?

11. How does it look? Initial website designs

12. Our sub brands

13. How do they look? Report designs

14. How do they look? Website designs

15. Key milestones OctoberNovemberDecemberJanuaryFebruaryMarch Launch planning Use of new master brand Launch of Cochrane ‘family’ 31 January 31 January – 31 March

16. Thank you for listening. We look forward to hearing your thoughts. Next steps: Monthly webinars – details to follow on email. Implementation timeline – details to follow on email. Who do you contact if you need to know more now? Julie Wood – Head of Communications and External Affairs - jwood@cochrane.org Jo Anthony - janthony@cochrane.org Nancy Owens – nowens@cochrane.org Holly Millward – hmillward@cochrane.org jwood@cochrane.orgjanthony@cochrane.orgnowens@cochrane.orghmillward@cochrane.org