1. Stepping up towards scaling up sustainable coffee production ISEAL Conference June 8 2011, Zurich, Switzerland Andrea Bruestle, 4C Association

2. The 4C Association … is an inclusive membership driven organization of coffee farmers, trade & industry and civil society. Members work jointly towards improving economic, social & environmental conditions through more sustainable and transparent practices for all who make a living in the coffee sector. … aims to be recognized by the coffee sector as the first step towards a more sustainable and transparent worldwide coffee community. For a better coffee world 2 ISEAL Conference, June 8th 2011, Zurich

3. 2003 PPP between through the auspices of DKV, GTZ / BMZ: coffee crisis raised the need for baseline sustainability in the coffee sector 2006Founding of the 4C Association 2007 First operational year of the 4C Association: first training and verification activities - 2010 Rapid growth in members and volumes of 4C Compliant Coffee, establishment of regional offices 2011Approval of the new business model History of the 4C Association 3 ISEAL Conference, June 8th 2011, Zurich

4. Being the multi-stakeholder sustainable coffee platform addressing the broader sustainability agenda Defining and maintaining the Baseline Standard and Verification System for sustainable coffee production and sourcing Actively promoting sustainability standards and initiatives in the market to create supply and demand of verified and certified sustainable coffee Main functions of the 4C Association in the new business model 4ISEAL Conference, June 8th 2011, Zurich

5. Low entry level and continuous improvement 10 Unacceptable Practices Exclusion as pre-requisite for entering 4C System  Improvement path towards more sustainability 28 Principles of continuous improvement Green: Desirable practice e.g. least toxic pesticides Yellow: Practice to be improved e.g. use of pesticides with low acute toxicity (FAO recommendations, 4C yellow list) Red: Practice to be discontinued e.g. use of hazardous pesticides (4C red list) -----_____________ 5 5 ISEAL Conference, June 8th 2011, Zurich

6. -Entering into the 4C System -Eradicating unacceptable practices -Implementing the 4C Code of Conduct No Sustainability Baseline performance -Compliance with higher-level sustainability standards -4C Verification as preparation for certification Advanced performance Continuous Improvement Stepping Up with the 4C Association 6 ISEAL Conference, June 8th 2011, Zurich

7. 4C ASSOCIATION AND RAINFOREST ALLIANCE: TOWARDS COMBINED EFFORTS TO SUPPORT FARMERS ON THEIR WAY TO A SUSTAINABLE COFFEE PRODUCTION 7 ISEAL Conference, June 8th 2011, Zurich

8. 12/16/2014Copyright Rainforest Alliance 2007 THE RAINFOREST ALLIANCE The Rainforest Alliance is an international, nonprofit environmental and sustainable development organization. It works to conserve biodiversity and ensure sustainable livelihoods 8 ISEAL Conference, June 8th 2011, Zurich

9. COOPERATION 4C ASSOCIATION – RAINFOREST ALLIANCE Rainforest Alliance became member of the 4C Association in 2007 Benchmarking of SAN Standard against 4C Code of Conduct in 2008 in cooperation with ISEAL and IMO: producer who owns a farm that is Rainforest Alliance Certified may apply to receive the 4C License without the need for additional verification. (irreciprocal process) Joint activities such as projects, trainings, presentations, workshops etc. Recognition of the stepwise approach by coffee industry (Nestlé´s Nescafé Plan, Kraft Foods, Tchibo) 9 ISEAL Conference, June 8th 2011, Zurich

10. STEPPING UP APPROACH 4C Verification (at least average yellow performance of a 4C Unit) Rainforest Alliance Certified 10 ISEAL Conference, June 8th 2011, Zurich

11. STEPPING-UP EXERCISE 1: EL SALVADOR Cooperativa Cuidad Barrios, 873 small holder farmers associated 4C Member, successful 4C Verification of 256 farms First phase: 132 4C verified farms involved in stepping-up to RAC TA for the implementation of SAN RAC by end of 2010 Availability of more than 900 MT of green coffee 4C verified & RAC (total) Involvement of local exporter Shared costs for TA and documentation 11 ISEAL Conference, June 8th 2011, Zurich

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13. MAYOR LEARNINGS FROM THE STEPPING-UP No “blue print” in stepping up from 4C to RA compliance, but overall performance improvement 4C Code of Conduct is a useful tool and basis for Rainforest Alliance Certification Commercial interest of the buyer is key Experienced field staff to facilitate the process Basic Internal Montoring System should be in place Monitoring tools applicable for both systems (eg 4C Business Partner Mapping) Learning-by-doing GAPs instead of focussing on specific standard requirements 13 ISEAL Conference, June 8th 2011, Zurich

14. THANK YOU FOR YOUR ATTENTION! 4C Secretariat Adenauerallee 108, 53113 Bonn, Germany Phone+49 (0) 228 850 50 0 Fax +49 (0) 228 850 50 20 Emailinfo@4c-coffeeassociation.orginfo@4c-coffeeassociation.org Webwww.4c-coffeeassociation.orgwww.4c-coffeeassociation.org 14 ISEAL Conference, June 8th 2011, Zurich