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Mobile Advertisements on Context-based Information Supervisors: Miguel Pimenta Monteiro (FEUP) Telma Mota (PT Inovação) José Pedro Cardoso.

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Presentation on theme: "Mobile Advertisements on Context-based Information Supervisors: Miguel Pimenta Monteiro (FEUP) Telma Mota (PT Inovação) José Pedro Cardoso."— Presentation transcript:

1 Mobile Advertisements on Context-based Information Supervisors: Miguel Pimenta Monteiro (FEUP) Telma Mota (PT Inovação) José Pedro Cardoso

2 Summary Introduction (contextualization) Problem Objectives and Motivation State-of-the-art revision Methodologies Work plan Bibliography 1

3 Introduction (contextualization) (1/2) “Information overload”  Advertisements from companies Filter information Context as a Service (CaaS) 2

4 Introduction (contextualization) (2/2) Context Management Platform – XCoA Context information (Location, Preferences, Social Networks) Multi-platform application (Android, iOS, Windows Phone 7, etc.) 3... PubSub Social Networks Context Agents Context Providers Context Broker Context Consumers

5 Problem Too much information, too many sources, too much lost time Miss important ads because of non-relevant ones Constantly changing environment (context) Different kinds of context information Information (ads) presents itself:  Images;  Videos;  Text;  Etc. 4

6 Objectives and Motivation Objectives End-user application Explore XCoA Refine rules engine Motivation An application both:  Event-oriented;  User-oriented. “Humanization” of the backend Expansibility of the project 5

7 State-of-the-art revision Projects: MobiLife - MobiLife Integrated Project C-CAST - Project Context Casting MUSIC - Self-Adapting Applications for Mobile USers In Ubiquitous Computing Environments WHERE2 - Wireless Hybrid Enhanced Mobile Radio Estimators (Phase 2) Technologies: XCoA - Context Management Platform Rhodes - Cross-Platform Mobile Development Framework 6

8 Methodologies Requirements: Study of mobile apps that deal different kinds of media Study and analysis of XCoA platform and similar ones Study of content selection algorithms based on context-information Design: Define the app’s architecture and modules Define the new components for the rules engine Development: Solution will be developed by objectives Every version will be tested and validated Support: Wiki – storage of all content for thesis SVN – storage of all developed products 7

9 Work plan Dates 8

10 Bibliography [1] Gomes, D.; Gonçalves, J.M.; Santos, R.O.; Aguiar, R.;, "XMPP based Context Management Architecture," GLOBECOM Workshops (GC Wkshps), 2010 IEEE, vol., no., pp , 6-10 Dec doi: /GLOCOMW [2] Sarah Allen, Vidal Graupera, Lee Lundrigan, 2010, Pro Smartphone Cross- Platform Development: iPhone, Blackberry, Windows Mobile and Android Development and Distribution [3] Abhishek Nalwaya, 2011, Rhomobile Beginner's Guide [4] - Mobilife [5] - C-CAST [6] - MUSIC [7] - WHERE2 9


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