1. January 17, 2014 Aaron Stuart Product Manager Research In Motion groupwise@rim.com Wireless Applications for the Enterprise: Taking Your BlackBerry Deployment Beyond Email

2. © Beginfinite Inc, Confidential & Proprietary 2 Agenda BlackBerry Wireless Solution Overview Mobilizing Business Applications Mobile Applications for BlackBerry Customers Solutions for IT Professionals Solutions for Sales and Field Service Teams Applications for Individual Users Open Q&A

3. © Beginfinite Inc, Confidential & Proprietary 3 Leading wireless email, IM & PIM solution for mobile professionals BlackBerry® is a complete solution, composed of multiple components and services: Wireless devices optimized for always-on data experience Simplified Wireless Connectivity to the Intranet and Internet Always-On Push Technology & Network-Independence Integrated Security & Management for Organizations Wireless Application Development Platform Community of Third Party Vendors providing value-added wireless applications for business and personal use BlackBerry Wireless Solution Overview

4. © Beginfinite Inc, Confidential & Proprietary 4 BlackBerry® Enterprise Solution Adopted by organizations who are deploying wireless solutions as a business tool to improve employee productivity and competitiveness Includes BlackBerry® Enterprise Server Installed behind the firewall & integrated with Email and Instant Messaging (IM) servers Provides always-on, secure VPN connectivity to the intranet for the BlackBerry® Browser, custom applications and Third Party applications Extensive IT Security Policies and Management Tools to remotely manage devices, users, applications and data BlackBerry Wireless Solution For the Enterprise

5. © Beginfinite Inc, Confidential & Proprietary 5 Email Server BlackBerry Enterprise Server Email/PIM IM Instant Messaging Server Application & Web Servers HTTP(S) BlackBerry® Mobile Data System (BlackBerry MDS) (Browser) (Custom Apps) (3 rd Party Apps) GPRS EDGE CDMA EvDO iDEN BlackBerry Wireless Solution For the Enterprise

6. © Beginfinite Inc, Confidential & Proprietary 6 BlackBerry Wireless Solution enables new wireless applications to be deployed without the need to: Purchase or manage new wireless connections or new pricing plans Worry about security beyond the firewall Worry about remote connectivity & support for multiple networks (including roaming!) Worry about how to deploy to hundreds of users in an organization Easily extend existing business applications and processes wirelessly Low cost to develop & ease of deployment Choice of application models –BlackBerry Browser –Custom Rich-Client Applications –Third Party Solutions from BlackBerry Partner Community BlackBerry Wireless Solution For the Enterprise – Beyond Email

7. © Beginfinite Inc, Confidential & Proprietary 7 Mobilizing Business Applications Introduction Why are organizations interested in wireless applications beyond email? Common Benefits and ROI: –Improve access to information and streamline processes –Increase productivity and reduce costs People are now relying on their mobile device for daily activities –Greater expectations, New opportunities! How are enterprises rolling out custom applications? Baby steps – Start simple! Targeted groups and functions –Address specific needs of specific groups of users Mix of internal development and third-party solutions –Important step is understanding what the options are and identifying the best approach! –Partner community can deliver pre-built applications for a variety of needs

8. © Beginfinite Inc, Confidential & Proprietary 8 Mobilize Your IT Professionals Remote Network and Systems Management IT Help Desk – Trouble Ticket Dispatch and Management Mobilize Your Field Service and Sales Force Form-based Remote Data Collection Sales Force Automation and CRM functions Service Request Management and Fleet Tracking Mobile Applications for Individual Users Location-Based Services Personal Productivity Information Services and Multi-Media Mobilizing Business Applications Sample Opportunities

9. © Beginfinite Inc, Confidential & Proprietary 9 Common Goals of IT Operations in an Organization: Maintain the highest possible up-time for all business critical applications Resolve end-user trouble tickets and corporate network or system outages as quickly as possible Keep internal employees, business partners and end-customers satisfied and productive Minimize costs related to system monitoring and management Common Challenges: Remote Systems Management –Managing and monitoring corporate systems 24/7 and while away from the office –Minimizing downtime and optimizing performance Trouble Ticket Management –Managing help desk tickets efficiently in large campus environments Doing more with less! Mobile Solutions for IT Professionals Introduction

10. © Beginfinite Inc, Confidential & Proprietary 10 Mobile Solutions for IT Professionals Remote Network & Systems Management Remotely manage Windows & UNIX servers User management & Permissions Access to event logs, statistics, task manager File explorer, Command prompt Restart services, reboot servers Secure Telnet, SSH, Terminal Emulation Access and manage specific applications BlackBerry Enterprise Server Direct access to Novell® Console, Microsoft® Exchange IIS, SQL Server, Oracle®, DB2, Teradata Free Trial Installs in Minutes! Leverages secure connection to intranet provided by BlackBerry Enterprise Server Remotely manage Windows & UNIX servers User management & Permissions Access to event logs, statistics, task manager File explorer, Command prompt Restart services, reboot servers Secure Telnet, SSH, Terminal Emulation Access and manage specific applications BlackBerry Enterprise Server Direct access to Novell® Console, Microsoft® Exchange IIS, SQL Server, Oracle®, DB2, Teradata Free Trial Installs in Minutes! Leverages secure connection to intranet provided by BlackBerry Enterprise Server

11. © Beginfinite Inc, Confidential & Proprietary 11 Mobile Solutions for IT Professionals Mobile IT Help Desk Remote Trouble Ticket Dispatch and Management Virtual real-time distribution of Help Desk tickets and alerts to BlackBerry devices Local access to case details, history and other relevant information Accept/Reject, Open/Close and update cases from BlackBerry Third Party solutions available for common IT Help Desk products Remedy, Clarify, HEAT, Peregrine Leverage secure connection to intranet provided by BlackBerry Enterprise Server Leverage BlackBerry push technology for virtual real- time alerts and updates Remote Trouble Ticket Dispatch and Management Virtual real-time distribution of Help Desk tickets and alerts to BlackBerry devices Local access to case details, history and other relevant information Accept/Reject, Open/Close and update cases from BlackBerry Third Party solutions available for common IT Help Desk products Remedy, Clarify, HEAT, Peregrine Leverage secure connection to intranet provided by BlackBerry Enterprise Server Leverage BlackBerry push technology for virtual real- time alerts and updates

12. © Beginfinite Inc, Confidential & Proprietary 12 Challenges: Business impact of downtime of internal IT systems and public web sites increasing Growing responsibilities without increasing resources Solution: Deployed remote network and systems management solution for BlackBerry to 80% of IT administrators Remote management of Linux®, UNIX and Windows® servers Remote terminal emulation and command line access Third party solution leveraging BlackBerry Enterprise Server security model Results: Decreased response time from hours to minutes Email service interruptions nearly eliminated No need for on-site staff 24/7, savings of $140,000/year Customer service improved for external web sites Results: Decreased response time from hours to minutes Email service interruptions nearly eliminated No need for on-site staff 24/7, savings of $140,000/year Customer service improved for external web sites Weve cut our speed to respond from hours to minutes. If I have my BlackBerry device with me, I feel confident that my servers are running. When Im commuting into work in the morning, I can log in to make sure things are running correctly. Its an easy and convenient way to do daily system administration tasks. Success Story – IT Operations U.S. Department of Agriculture

13. © Beginfinite Inc, Confidential & Proprietary 13 Success Story - IT Help Desk Northeastern University Challenges Missed service level agreements leading to dissatisfied customers (NEU has over 2,200 students and faculty) Technicians needed to travel back and forth between resolving issues to lookup information Solution Third party solution routes each support issue to the appropriate technician as an actionable alert Full fledged smart client with online and offline functionality Pre-built adapter to BMC Remedy got the customer up and running in hours Results: Technicians spend more time with customers and less time traveling back to their desks Able to commit to greater SLAs Results: Technicians spend more time with customers and less time traveling back to their desks Able to commit to greater SLAs

14. © Beginfinite Inc, Confidential & Proprietary 14 Many organizations have mobile service technicians and sales professionals Remote access to information can be critical, but difficult and costly Mobile Sales Force Automation: Account Management: Proactive & Reactive Activity, Task & Opportunity Management Order Entry, Inventory & Product Status Updates Mobile Field Service Technicians: On-site customer service; Account & work order management Remote maintenance & asset replacement Inspection & remote data collection Transportation & shipping Mobile Solutions for FSA and SFA Introduction

15. © Beginfinite Inc, Confidential & Proprietary 15 Mobile Solutions for Sales Professionals Customer Relationship Management Empowering the Mobile Sales Force: Remote Account Management –View and Update Account Information and Order Histories Opportunity & Lead Management –Real-time access to Opportunities, Leads, Context-Sensitive Alerts Onsite Sales Closure –Sales Order Status, Inventory Lookup, Onsite Order Entry Enhanced Sales Administration –Call Reporting, Sales Funnel Status Reporting Third Party solutions available for common CRM products SAP®, Siebel, Salesforce.com, PeopleSoft Goldmine, ACT!, SalesLogix, Sage, etc. Empowering the Mobile Sales Force: Remote Account Management –View and Update Account Information and Order Histories Opportunity & Lead Management –Real-time access to Opportunities, Leads, Context-Sensitive Alerts Onsite Sales Closure –Sales Order Status, Inventory Lookup, Onsite Order Entry Enhanced Sales Administration –Call Reporting, Sales Funnel Status Reporting Third Party solutions available for common CRM products SAP®, Siebel, Salesforce.com, PeopleSoft Goldmine, ACT!, SalesLogix, Sage, etc.

16. © Beginfinite Inc, Confidential & Proprietary 16 Mobile Solutions for Field Service Dispatch and Job Management Empowering the Mobile Field Force: Work Order Management –Accept, Update, Close work orders in real-time Enhanced Productivity –Eliminate data re-entry & reduce travel time Onsite Closure –Access to back-end information & expert resources Simplified Data Collection and Asset Management –Consolidate multiple devices and processes into one solution Third Party solutions available for common Dispatch and Service Management products Remedy, Clarify, HEAT, Peregrine, Indus, Astea SAP, Siebel Empowering the Mobile Field Force: Work Order Management –Accept, Update, Close work orders in real-time Enhanced Productivity –Eliminate data re-entry & reduce travel time Onsite Closure –Access to back-end information & expert resources Simplified Data Collection and Asset Management –Consolidate multiple devices and processes into one solution Third Party solutions available for common Dispatch and Service Management products Remedy, Clarify, HEAT, Peregrine, Indus, Astea SAP, Siebel

17. © Beginfinite Inc, Confidential & Proprietary 17 Success Story – Sales Force Automation J.J. Barnicke (Property Management) Challenge: –Sales people needed instant access to property information when on-site at real estate property –Required wireless access to CRM data to help grow customer relationships Solution: BlackBerry Enterprise Solution with Third Party solution to extend CRM, property information and sales force automation tools to BlackBerry devices Now, when our clients engage us in the field, and were walking them through probable solutions, were no longer estimating the costs or key physical attributes of buildings or commercial space. Our sales professionals have that information at their fingertips on the BlackBerry device. Vice President, Information and E-Business, J.J. Barnicke Results: Improved onsite service to customers, customer acquisition and retention Deployment was simple and fit seamlessly with their current infrastructure

18. © Beginfinite Inc, Confidential & Proprietary 18 Mobile Solutions for Individual Users Introduction Various types of applications for end-users: Location-Based Services Personal Productivity Information Services and Multi-Media

19. © Beginfinite Inc, Confidential & Proprietary 19 Mapping and Navigation Turn-by-turn driving directions –Up-to-the-minute traffic reports –Dynamic re-routing and optimizations –Leverage embedded GPS or information from Bluetooth-enabled GPS receiver Public point-of-interest (POI) locators –Restaurants, airports, hotels, shopping, etc. Mobile Solutions for Individual Users Location-Based Services Services

20. © Beginfinite Inc, Confidential & Proprietary 20 Personal Productivity Applications Travel Companions –Weather, Currency Converters, World Clock –Up-to-the-minute Flight, Hotel and Rental Car information –Restaurant guides, Local points of interest Spell checking, language translators, dictionaries Document editing and remote document access Impatica PowerPoint Viewer for BlackBerry –Connect your BlackBerry device directly to a projector! Mobile Solutions for Individual Users Personal Productivity

21. © Beginfinite Inc, Confidential & Proprietary 21 Information Services: News, Weather, Sports and Travel Access to up-to-date news, weather, sports and travel information –Financial Times, Reuters Business News, USA Today –Handmark Pocket Express, etc. Real-time updates and personalized alerts QuickPlay for BlackBerry: Daily audio clips (podcasts) from news and entertainment providers –ABC, CNN, Wall Street Journal, ESPN Mobile Solutions for Individual Users Information Services

22. © Beginfinite Inc, Confidential & Proprietary 22 Third Party Solutions for BlackBerry and Enterprise Solutions Guide www.blackberry.com/ThirdParty Fully searchable Resources: Third Party Solutions for BlackBerry Personal Productivity Applications www.handango.com/blackberry BlackBerry Owners Lounge www.blackberry.com Updates on BlackBerry and applications

23. Thank You!

25. Copyright 2007. Research In Motion Limited. All rights reserved. No part of this work may be practiced, performed, copied, distributed, revised, modified, translated, abridged, condensed, expanded, collected, or adapted without the prior written consent of Research In Motion. Any use or exploitation of this work without authorization could subject the perpetrator to criminal and civil liability. General Disclaimer This document is not to be construed as a promise by any participating company to develop, deliver, or market a product. Beginfinite, Inc., makes no representations or warranties with respect to the contents of this document, and specifically disclaims any express or implied warranties of merchantability or fitness for any particular purpose.