1. WAS*IS*WILLBE 1 1 Weather Integrated in Living Laboratories to Build Effectiveness… okay, I know it’s hokey

2. Major challenge for science… the widening gap between the advance of science and society’s ability to benefit We must integrate: Physical/natural science and social science, and Science and practice

3. An example…

4. Why, despite the fact that we know so much more about the natural and social causes of disasters, do losses continue to mount?

5. White, Kates, and Burton 2001 * we haven't learned as much as we think knowledge is available but unused knowledge is used ineffectively, and/or growth in costs may reflect a time lag between the acquisition of new understanding and when it can be put into practice. *White, GF, et al. (2001), ‘Knowing better and losing even more: the use of knowledge in hazards management,’ Environmental Hazards, (3). 81-92.

6. …learning from experience

7. Learning from experience… …continued

8. To reduce actual losses will require more attention to social science tie-in to practitioners tie-in to the private sector fleshing out the international piece progress on policy

9. To reduce actual losses will require more attention to social science tie-in to practitioners tie-in to the private sector fleshing out the international piece progress on policy

10. To reduce actual losses will require more attention to social science tie-in to practitioners tie-in to the private sector fleshing out the international piece progress on policy

11. Private sector role? Victim Vector Critical infrastructure provider Emergency responder Recovery Strategic planning partner? Marketer?

12. To reduce actual losses will require more attention to social science tie-in to practitioners tie-in to the private sector fleshing out the international piece progress on the policy end

13. Keys to reducing risk? Responsibility at all levels Learning from experience