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Statisticians in Consumer Goods Procter & Gamble Simon Pack
Consumer goods and P&G The role of statisticians Careers Topics
3-Phase Pattern Crest is bought 5 times per second 1 billion tubes of Pringles are sold per year 80 million women use Olay every day Consumer Goods
R&D Intensive Consumer understanding What do people want? What drives purchasing? Technology Better performance Cheaper Manufacturing Production Packaging
Full Phase Reveal First level text Second level text −Third level text 5 Our Role Study design Modelling Clinical testing Claim defence Training Software
Characteristics Trusted collaborator Critical friend Scientific curiosity No ‘stats speak’
2-Phase Pattern A low visibility industry? Low awareness of roles? Agencies vs. adverts? Careers - Recruitment
Technically challenging Variety Freedom to explore Business impact Careers
Citizens must make them every day. Choices occur because resources are limited Needs are required, such as food and shelter Wants make life more.
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