Presentation on theme: "How a water dispenser company in Taiwan is preparing for internationalization UE4C 1098200130 Lily Yu."— Presentation transcript:
How a water dispenser company in Taiwan is preparing for internationalization UE4C Lily Yu
Purposed Research Topic A case study of small and medium enterprises (SMEs) involving in water dispenser prepares for internationalization in Taiwan.
Purpose How SME faces internationalization 1.Define internationalization and SME. 2.Focus on SME's strategies for internationalization 3.How SME faces internationalization. 4.Internationalization benefits to SME of water dispenser or not.
Background In Taiwan, SME plays an important role in economic development. Taiwan's business industry about 97.63% is consisted of SMEs.
Scope Participant-observation from now 10/ to 2/ Interview my uncle (SME) about his strategies. 2.Interview my mother who is an accountant. 3.Interview 3~4 employees individually
Theoretical Framework Johanson and Mattsson (1988) “The Network Approach to internationalization.” Aaby and Slater (1989) Export performance. Albaum, Strandskov, and Duerr (1998) sell to several different foreign markets will face lower risk.
Theoretical Framework EmployeesOperating revenuePaid up capital Manufacturing Construction Mining and quarrying Commerce transport Other services <200 <50 < NT$100 million< NT$80 million Taiwan – Definition of an SME
Definition of internationalization 1.Penrose’s (1959) core competences and opportunities in the foreign environment. 2.Welch and Luostarinen (1988) involvements in international operations. 3.Calof and Beamish (1995) the process of adapting firms operations to international environments”. Theoretical Framework
Methods Conduct a literature review on "SME", "internationalization" and "how SME prepares for internationalization.“ Observe my uncle's company focusing on what he does. Interview my uncle to provide useful information. Interview 3~4 employees to provide useful information.
Limitations Time limitations survey my uncle's company (a case study)
References 1.Nik Ab Halim Nik Abdullah and Shahrul Nizam Mohd Zain, (2011) “The Internationalization Theory and Malaysian Small Medium Enterprises (SMEs)” 2.Sara Gustavsson and Erica Lundgren, (2006) “Internationalization of SMEs -- The challenge of selecting foreign market entry modes” 3.Marie BRECHBÜHLER PEŠKOVÁ, (2006)“Internationalization of Swiss SMEs: State, Performance & Influencing Factors” 4.Chris Hall and Charles Harvie, (2003)” A comparison of the performance of SMEs in Korea and Taiwan; policy implications for turbulent times” 5.Mohibul Islam Masum & Alejandra Fernandez, (2008) “Internationalization Process of SMEs: Strategies and Methods.”