Presentation on theme: "The Power of Film The National Trust. The power of film 27% of Britons say they have chosen holiday destinations as a result of reading about them in."— Presentation transcript:
The Power of Film The National Trust
The power of film 27% of Britons say they have chosen holiday destinations as a result of reading about them in a novel or seeing them in a movie or TV series. The Harry Potter movies have boosted tourism in the Northumberland area by 16%, while the film Calendar Girls has secured a 15% tourism rise for the Yorkshire Dales. 45% of 16 to 24-year-olds in Briton say books and films have had a major impact on their holiday destinations.
Secondary Benefits Based on cost of terrestrial TV advertising at £65,000 per minute (off peak) exposure for Trust in documentaries alone in excess of £100 million worth in that two year period Production companies have spent in excess of £3 million in the local economy of properties hosting filming
Economic generation According to the DCMS for every pound spent on a location another £2.50 is spent in the local economy Die Another Day spent £500,000 in a month whilst filming in Cornwall where for every Trust job another 3 depend Documentary Darien Venture spent £5000 in 4 days in Cornwall not including our fee The over night hotel bills on Piccadilly Jim were £40,000 a night
Spreading the load Every region has seen an increase in filming and all bar one have hosted a feature film. Every region has hosted a major television drama
Below line advantages The Trust has appeared on three movie maps distributed by Visit Britain each in three languages and 500,000 copies Pride & Prejudice have agreed to a costume exhibition on the films release All Contracts commit producers to sharing publicity materials Enterprises have released a CD of classical music from films shot on Trust property. This has already generated more than 20 articles in various newspapers/magazines NT credits have appeared on more films and TV series.
Can we do this? Conservation issues. Time scale - Yesterday and tomorrow. Staffing and costs. Credits. Blink and you will miss us - the jigsaw effect. Surviving the edit.
Do we want to do this? Reputation - fly on the wall or spy on the wall? Image - crime, security, satire and good taste. H & S - regulation - kids, guns, animals and nudity.
Give them the story Regional Documentaries - Back to Backs, Year in the life of Landhydrock. National documentaries - The National Trust
Marketing – moving forward Website Photo Library Be quick Screen commissions Location Managers If you build it they will come but not perhaps tomorrow
Films featuring Trust properties since 2002 Thunderbirds (Cliveden opposite) Bridget Jones 2 Edge of Reason To Kill a King Die Another Day (Bond 20) Johnny English Ladies in Lavendar
Forthcoming attractions Harry Potter and the Goblet of Fire The Libertine Piccadilly Jim Pride & Prejudice
Major new drama coming soon Poirot Class of 76 The History Boys Dr Who
Christmas 2004 – the Trust appeared in…….. Roman Road Tom Browns School Days Distant Shores Harry Potter – The Philosophers Stone Antiques Roadshow (Tyntesfield) History of Britain BBC Spotlight lunchtime & Evening news live show from Boscastle Changing Rooms Boscastle Christmas special A Seaside Parish Boscastle flood special