2What?Evaluation is a daily human activity, an essential step in the process of integrating learning and moving on to new discoveries. Evaluation supports the desire to understand more deeply, see the truth more clearly and act more effectively (Gerry Moriarty author of ‘Sharing Practice’, a guide to self-evaluation in the context of social inclusion, Arts Council England 2002).
3Evaluation: a process. an unbiased objective judgement about the value and quality of a projectbased on the analysis of collected qualitative and quantitative data.should take place at various stages in the project development.uses Information gathered from what people say and feeland what is observed or deduced
4Evaluation is central to decisions about AudiencesObjectivesThemeInterpretation methodsActivitiesOrientationDisplays
5Why evaluate?To find out if your project is meeting its aims and objectivesTo make ongoing improvements from the very beginningTo tell others and share lessons learnedTo provide evidence of what participants have learnedTo involve everyone and create a sense of ownershipTo develop relationships with visitors and get to know visitorsTo develop ideas and plan future projectsTo provide financial, social and/or environmental evidence of the benefits of your project
6If you don’t evaluate: Waste time Waste money Produce something that you can’t changeLose interest from your target audienceLose a good opportunity to learn something usefulLose an opportunity to tell people about the good work you are doingLose funding
7Before the project – formative and front-end Stages of EvaluationBefore the project – formative and front-endDuring the project – formativeAfter the project - summative
8Objectives and Outcomes Objectives: stages in achieving your aim; project-relatedOutcomes: what you want participants/visitors to achieve; people-related
9are all the resources you put into the project to enable you to deliver your Inputs may include time, money and premises.Inputs / resourcesare the number of products and services you deliver as part of your work and numbers of people involved etcOutputsresult of your work. They can be wanted or unwanted, expected or unexpected.Are the changes, benefits, learning or other effects that happen as aOutcomesRelate to the longer term effect after a range of outcomes have been achievedImpacts
10Qualitative:uses Information gathered from what people say and feel and think and doand what is observed or deducedQuantitative:What can be counted or measuredStatistical information
11Good-quality services and development The museum must do the following:3.1.1 understand who its users and non-users are3.1.2 evaluate and analyse information to assess users’ needs3.1.3 devise plans to broaden its range of users3.1.4 have a culture of customer care with arrangements in place to make sure all users aretreated with courtesy and care3.1.5 take account of users’ needs, guided by a policy statement setting out a commitmentto give everyone access to collections and associated information3.1.6 respond to tourism and local priorities where appropriate
12User-focused experience The museum must:3.2.1 have adequate and accessible facilities to meet the needs of the expected number andrange of users or provide information about nearby facilities3.2.2 have appropriate signs and directions inside and outside the building3.2.3 communicate effectively with users and potential users through a range of accessiblemarketing and promotional activities
13Effective learning experiences The museum must:3.3.1 exhibit the collections using a variety of interpretative methods3.3.2 provide access to the collections and associated information for research purposes andother forms of engagement3.3.3 provide effective and stimulating learning and discovery experiences focused on thecollections
14Analyse by asking questions such as: To what extent were the project aim and objectives achieved? How do you know? What evidence do you have?What impact did the project have on the participants? How do you know? What evidence do you have?Were there any unexpected outcomes? (you need to identify these and why they may have occurred)What you would do differently next time?