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Consumer Behaviour MMM Sem IV
CB & Marketing concept Production Orientation Sales Orientation Marketing Orientation
STP with captive consumers Need Want Desire
Marketing Mix & CB Product Price Place Promotion
CB & Brand Success Consumer & Marketer’s Strategy Developing Consumer Needs Eg. Nestea & Britannia Biscuits
Customer Value, Satisfaction, Trust & Retention Marketing Orientation to Consumer Buying Behaviour Value Creation Building Customer Trust Securing Customer Retention
CB & Economic Instability Role of Consumer In Economic Recession USA Europe Asia DEBATE
Lesson 2 – Market Segmentation and Marketing Mix.
consumer The 4 Ps of Marketing T he success of a marketing strategy depends on planning the right combination (or mix) of marketing elements. These elements.
Marketing Vocabulary. Market Advertise or promote an item or service.
What is a Market? QCC’s:: 56. Objective Identify and Define Market, Marketing Concept, Industrial Market, Consumer Market, Market Share and Market Growth.
THE MARKETING MIX. What is the Marketing Mix? The operational part of a marketing plan Set of controllable marketing tools Used to produced desired response.
There are many definitions of marketing. The better definitions are focused on customer orientation and the satisfaction of customer needs.
Marketing in today’s economy (week 1) Dr. Ananda Sabil Hussein.
Determine What to Buy Know and understand the role of the marketing mix and research in a retail store.
Marketing Promote the business Promote the business Establish and adjust the marketing mix Establish and adjust the marketing mix © John Loftus.
11-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 11 Marketing Processes and Consumer Behavior.
Seminar Pemasaran Seminar Pemasaran Konsep Marketing.
Chapter 2 Basic Marketing Concepts 1 Marketing Essentials Chapter 2 Basic Marketing Concepts The Marketing Concept.
The Marketing Mix Discussion of the 4Ps. What is the Marketing Mix? Often referred to as the 4Ps The variables through which a company carries out its.
DO NOW The last item you purchased was__________. What motivated you to purchase that item?
1 Marketing Essentials The Marketing Concept. 2 What You'll Learn The marketing concept The difference between customers and consumers What a market.
Marketing 101 JOMC 272. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.
Consumer Behavior & Marketing Strategy. What is Consumer Behavior? “The study of individuals, groups, or organizations and the processes they use to select,
Waleed Khan Afridi MS-Leading to PhD Member SDPI, South Asia Member PJMS 16/1/2008 Mr.Afridi, Kardan Institute, Kabul.
Chapter 1: World of Marketing Section 1.1 What is Marketing.
Browaeys and Price, Understanding Cross-cultural Management, 1 st Edition, © Pearson Education Limited 2009 Slide 11.1 Part Two: Culture and Organizations.
Business Technology Mr. Bernstein DECA, pp 16-20: Determine What To Buy (…or What To Offer!) September 19, 2013.
CPAS REVIEW MARKETING CHAPTER 1--MARKETING IS ALL AROUND US.
Marketing Principles Review Session Jan 30 th, 2009.
C HAPTER 1 DEVELOPING CUSTOMER RELATIONSHIPS AND VALUE THROUGH MARKETING.
Defining markets and marketing environment Adapting to the new market economy.
Marketing Basics. What is Marketing? Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas,
WF SEM I SPORTS MARKETING BASICS Recognize the importance of marketing.
The 4 Ps of Marketing Product, Price, Place, and Promotion.
Fundamentals of Marketing Chapter 1 Sec. 3. Section 1.3 Fundamentals of Marketing What You’ll Learn Describe the concept of market Differentiate consumer.
What is Marketing?. The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.
D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.
Copyright 2006 – Biz/ed The Marketing Mix.
What is Marketing? Everything What is marketed? Goods Consumer and industrial Services Ideas.
Marketing and the Marketing Concept The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges.
Chapter 1 What is Marketing? n n Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging.
The Marketing Mix. The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing plan The.
Introduction to Consumer Behavior. Overview of the Course Syllabus and course expectations –On the web at –http://www.personal.kent.edu/~lmarks/http://www.personal.kent.edu/~lmarks/
Marketing Chapter 10. Marketing Basics Chapter 10-1.
Marketing Concept Satisfy customer’s needs and wants Do it better than the competition.
The Marketing Concept Marketing Mix. What is “The Marketing Concept”? Satisfy customers’ needs and wants Make a profit.
INTRODUCTION TO MARKETING SHAH KEVAL En. No.:
Price The charge the product is sold to the consumer at.
Irwin/McGraw-Hill CHAPTER ONE Consumer Behavior and Marketing Strategy Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
UNDERSTANDING THE MARKETING CONCEPT In order to make a profit, a business must focus all of it’s efforts on satisfying the needs and wants of it’s customers.
Chapter 1 Consumer Behavior and Marketing Strategy.
1 The syllabus of Principles of Marketing. 2 Principles of Marketing,11 edition, （影印版） 清华大学出版社， 2007 年 6 月.
The Marketing Concept Implementing the Marketing Strategy.
The World of Marketing Standard 1 Objective 1. Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering,
McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All Rights Reserved.
SALES PROMOTION Marketing Co-Op. Sales Promotion All marketing activities – other than person selling, advertising, and public relations – that are.
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