Presentation on theme: "IDEA PITCH IDEA:. Value Proposition For [target customers] Who are dissatisfied with [the current offering in the market]. My product is [idea or product."— Presentation transcript:
IDEA PITCH IDEA:
Value Proposition For [target customers] Who are dissatisfied with [the current offering in the market]. My product is [idea or product category] That provides [key problem/solution features]. Unlike [the competing product], My product is [describe key features].
Example: RFTAGs for TV Remote controls For parents with pre-teen children who are unhappy losing their TV remotes. My product is a pre-packaged RFTAGs label tailored for TV remote controls that will enable any iPhone to find lost units. Unlike the “Whistle-and-Find Remote Control Locater”, my product is invisible, has no batteries and can be attached to any TV remote control with the matching colour (or clear) peel-and-stick RTAGs. With the provided iPhone app, parents can find in an instant those lost remote controls.
Idea Details General Product Price Distribution Channel General Manufacturing steps Resource availability Estimated costs to produce a single unit