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THE PRINCIPLES OF VISUAL DESIGN Balance Rhythm/Repetition Movement Emphasis Pattern Unity Contrast Proportion/Scale.

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Presentation on theme: "THE PRINCIPLES OF VISUAL DESIGN Balance Rhythm/Repetition Movement Emphasis Pattern Unity Contrast Proportion/Scale."— Presentation transcript:

1 THE PRINCIPLES OF VISUAL DESIGN Balance Rhythm/Repetition Movement Emphasis Pattern Unity Contrast Proportion/Scale

2 Principles of Design: Balance Every composition should have some form of balance. Three types of balance: –Symmetrical - has an axis of symmetry –Asymmetrical - counterbalance (ex. Move large object toward center to counter balance smaller object further out) Radial - patterned in nature, like flowers, shells, etc.

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4 Principles of Design: Rhythm/Movement Regular Irregular Vertical Diagonal Progressive Flowing Horizontal Curving click here To view examples of Rhythm click here.

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6 Principles of Design: Eye Movement Vertical Horizontal Diagonal Circular Radial Rectangular Triangular click here To view examples of Movement click here. Eye Movement - Visual movement directs our eyes through a design along lines, edges, colors or paths of equal value. It is an extremely powerful force in creating strong visual design. If you understand this design principle, you can create more effective interactive multimedia designs.

7 Radial Eye Movement Recognize Movement (how the eye is directed) in a visual design. As you find examples of each of the kinds of [eye] Movement, note that you are not looking for pictures of “moving” cars or objects shaped like the diagram on the page. Pay attention to how the design controls the way your eye moves around in the design. You may also want to use some method to trace the path that your eye takes as it moves around from one element to another. Does the path repeat the one in the diagram?

8 Horizontal Eye Movement

9 Vertical Eye Movement

10 Circular Eye Movement

11 Rectangular Eye Movement

12 Triangular Eye Movement

13 Diagonal Eye Movement

14 Principles of Design- #3 Emphasis Emphasis –placement dominance focal point center of interest –shape –isolation –size –contrast –converging lines click here To view examples of Emphasis click here.

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16 Examples of Size

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18 Principles of Design- #4 Proportion Proportion –miniature –monumental –scale –exaggerated click here To view examples of Proportion click here.

19 Principles of Design- #5 Pattern Pattern –repetition –motif –module –all-over click here To view examples of Pattern click here.

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21 Unity/Variety –repetition –simplicity –harmony –theme and variation –proximity –continuity –contrast Principles of Design- # 6 Unity/Variety click here To view examples of Unity/Variety click here.

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23 click here To view examples of Contrast click here.

24 Check your Understanding of Principles of Design Complete page 10 of the principles worksheet the do Assignment #3 Design Principle Examples Assignment #3 Design Principle Examples Be sure to save the assignment to your student folder.


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