1. Public-Private Partnership in Action: U.S. National Cyber Security Alliance Jacqueline Beauchere Director, Microsoft Corp. Vice Chair, National Cyber Security Alliance Brussels, Belgium 12 June 2012

2. Agenda What is NCSA? NCSA’s Strategic Plan NCSA’s Key Initiatives NCSA & Microsoft Resources

3. What Is NCSA? U.S. 501 (c)(3) not-for-profit corporation Established in 2002 Celebrating 10-year anniversary in 2012

4. NCSA Leadership Michael Kaiser — Executive Director, NCSA Board of Directors, Executive Committee — Christopher Boyer, AT&T, Chair — Jacqueline Beauchere, Microsoft, Vice-Chair — Keith Gordon, Bank of America, Secretary — Brett McDowell, PayPal, Treasurer — Eric Davis, Google, Member-at-Large

5. To educate – and therefore empower – the digital society to use the Internet safely and securely at home, work, and school, protecting the technology that individuals use, the networks they connect to, and our shared digital assets NCSA’s Mission

6. NCSA’s Strategic Approach Foster key partnerships to advance NCSA’s goals Raise awareness of computing-security and online-safety risks Employ a “trusted source” model & harmonize messaging across industry, government, and NGOs; leverage places people already go to learn to stay safer online Create guidance, tools, and resources, and drive consumers to action Ground guidance in research and data

7. Focus on three primary audiences Home-users Small businessesEducation (K-12 & higher-ed)

8. National Cyber Security Awareness Month — Annually in October STOP.THINK.CONNECT. — Campaign for cyber security public awareness and education — In partnership with Anti-Phishing Working Group Data Privacy Day — An international awareness effort to encourage the safe-guarding of personal data and empowering consumers to protect their data National Cybersecurity Education Council — A public-private partnership to formalize education of digital citizens and cybersecurity professionals NCSA’s Key Initiatives – In Summary

9. National Cyber Security Awareness Month Occurs every October (since 2003) In partnership with U.S. Department of Homeland Security (DHS) Begins with a formal kickoff event, typically first day of October Followed by three themed weeks of events — Business (SMBs) — Law Enforcement — Education (K-12) Awareness efforts by industry; schools, colleges & universities; small businesses, NGOs, others

10. STOP.THINK.CONNECT.

11. Developed by 25 companies & seven U.S. federal agencies Based on extensive consumer research Harmonizes safety and security messaging across all platforms; includes tips and advice Free to adopt (requires a license) Exposes computer-users to repetition of messaging, thereby increasing adoption STOP.THINK.CONNECT.

12. Data Protection Day began in Europe in 2007 Data Privacy Day extended to U.S. & Canada in January 2008 Supported by industry Highlighted by nation-wide events in schools, colleges & universities, among businesses, and NGOs Data Privacy Day

13. Data Privacy Day: 2012 NCSA’s Inaugural Year of Stewardship United States Coverage 162 Article/Blog Hits 132,256,485 Media Impressions International Coverage 43 Article/Blog Hits 3,836,280 Media Impressions

14. Public-private partnership, charting a path for cybersecurity education Outgrowth of U.S. National Initiative for Cybersecurity Education (NICE) Focused on formal education, and: — Growing a cyber-aware nation — Creating a pipeline of student talent — Graduating and educating professionals U.S. National Cybersecurity Education Council

15. U.S. National Cybersecurity Awareness Month U.S. National Cybersecurity Education Council STOP. THINK.CONNECT. AudiencesPrograms/ InitiativesGeographies International Data Privacy Day International Local/State National Home users Education Business

16. STOP.THINK.CONNECT. CSAVE Cybersecurity Awareness Month Data Privacy Day (new priority) NCEC Audiences Programs/initiatives Geographies Home EducationBusinessLocal/StateNational International

17. Cybersecurity Awareness Month NCEC STOP. THINK.CONNECT. CSAVE Data Privacy Day (new priority) Cybersecurity Awareness Month NCEC STOP. THINK.CONNECT. CSAVE AudiencesPrograms/ InitiativesGeographies Data Privacy Day (new priority) International Local/State National Home users Education Business

18. STOP.THINK.CONNECT. CSAVE Cybersecurity Awareness Month Data Privacy Day (new priority) NCEC Audiences Programs/initiatives Geographies HomeEducationBusinessLocal/StateNationalInternational

19. NCECSTOP. THINK.CONNECT. CSAVE Cybersecurity Awareness MonthData Privacy Day (new priority) AudiencesGeographies Home usersLocal/State Education National BusinessInternational AudiencesGeographies Home usersLocal/State Education National BusinessInternational AudiencesGeographies Home usersLocal/State Education National BusinessInternational AudiencesNCEC Local/State EducationNational Business

20. NCSA Resources NCSA website: www.staysafeonline.orgwww.staysafeonline.org STC website: www.stopthinkconnect.orgwww.stopthinkconnect.org Facebook: www.facebook.com/staysafeonlinewww.facebook.com/staysafeonline Twitter: twitter.com/StaySafeOnlinetwitter.com/StaySafeOnline YouTube: www.youtube.com/staysafeonline1www.youtube.com/staysafeonline1

21. Microsoft Resources Consumer Website: www.microsoft.com/securitywww.microsoft.com/security Policymaker Website: www.microsoft.com/trustonlinewww.microsoft.com/trustonline Facebook: www.facebook.com/saferonlinewww.facebook.com/saferonline Twitter: twitter.com/Safer_Onlinetwitter.com/Safer_Online YouTube: www.youtube.com/MSFTOnlineSafetywww.youtube.com/MSFTOnlineSafety

22. Thank You