We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byBeau Brunson
Modified over 2 years ago
Richard Green Service Improvement Team
Communicate Impart Transmit Convey Giving or exchange
The human radio ‘Given good transmitting conditions, and transmitter and receiver tuned to the same wavelength, perfect reception can be effected.’ Smallbone (1969)
SenderMessage R R R R R R R R R OL Katz and Lazarsfeld (1955)
SenderMessage R R R R R R R R R OL R OF
SenderMessage R R R R R R R R R OL R OF
SenderMessage R R R R R R R R R OL R OF Channel Noise Feedback R R
Awareness Interest Evaluation Trial Adoption Rogers (1962)
Communications Objectives Unawareness Awareness Comprehension Conviction Action Attention Interest Desire Action
Innovators (2.5%) Early adopters (13.5%) Early majority (34%) Late majority (34%) Laggards (16%) Rogers
For use only with Perreault and McCarthy texts. © The McGraw-Hill Companies, Inc., 2000 Irwin/McGraw-Hill Chapter 13: Promotion Introduction to Integrated.
Essentials of Marketing Chapter 13 Promotion – Introduction to Integrated Marketing Communication McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill.
Promotions Decisions Elements in the communication process Promotional objectives Promotions mix The promotions message Media choice?
5-1 Chapter 5 PRINCIPLES OF MARKETING Consumer Markets and Consumer Buyer Behavior.
Giving Feedback. The right and the wrong. >> giving feedback << (movie) Slide 1.
317 The Leadership Excellence Series Giving Effective Feedback.
© 2009 South-Western, Cengage LearningMARKETING 1 Chapter 15 EFFECTIVE PROMOTION MEANS EFFECTIVE COMMUNICATION 15-1Promotion as a Form of Communication.
For use only with Perreault/Cannon/ McCarthy texts, © 2009 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Chapter 14 Promotion Introduction to Integrated.
How to Give a Good Final Presentation c 2011 Prof. S. S. Levine.
What is Communication?. Communication Communication is a symbolic, interpretive,symbolicinterpretive transactionaltransactional, contextual, process in.
How to make a compliment, comment or complaint North Lincolnshire Council Adult Education Service Question: “If I want to make a compliment, comment or.
Promotion Promotion is any form of communication used to inform, persuade, or remind people about an organizations goods, services, image, ideas, community.
By Suwattana Sawatasuk. The specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships.
Copyright © 2010 by Nelson Education Ltd. Chapter 14 Basic Version Integrated Marketing Communications.
Session 191 Comparative Emergency Management Session 19 Slide Deck.
Part Seven Promotion Decisions 18 Integrated Marketing Communications.
2014 Baldrige Performance Excellence Program | Ensuring Quality Feedback Reports: The Tech Editing Process for 2014 Briefing for.
ICLC Birmingham June 2011 Lisa Lawrence Clinical Librarian, Derby Hospitals NHS Foundation Trust The Role of a Clinical Librarian:
GS TS BS Lê Hoàng Ninh. What is health education? Process which affects changes in the health practices of people and in the knowledge and attitude related.
Intro to Effective Army Communications Slide 1 of 19 Rev. 25 Oct 2005 Introduction to Effective Army Communications.
THE IMPORTANCE OF INFORMATION Training unit 4.1 Objectives and channels of comunication.
The following roles are part of a Budget Analysts job:
Promotions Decisions Elements in the communication process Promotions mix The promotions message Executions style Media choice? Promotional objectives.
Nationaal Lucht- en Ruimtevaartlaboratorium – National Aerospace Laboratory NLR Developed for ECAST by NLR/NLR-ATSI Ramp Resource Management Training Version.
McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.
Advertising Objectives Objectives Provide a platform for clients, agency accounts executives and the creative team to communicate Also helps to coordinate.
Listening to Learn NE-II-159. Learning Objectives Become aware of how we listen Explore good listening as a communication skill Practice the skills of.
1 Envelope Detector Conventional DSB-AM signals are easily demodulated by an envelope detector It consists of a diode and an RC circuit, which is a simple.
Different Types of Communication. Interpersonal Communication Communication within oneself.
Posting Content and Language Objectives Objectives must be visible to students throughout the lesson. Content objectives will be posted and followed by.
© 2016 SlidePlayer.com Inc. All rights reserved.