Presentation on theme: "Synopsis of Consumer Behavior MKT 750 Professor West."— Presentation transcript:
Synopsis of Consumer Behavior MKT 750 Professor West
Adopting a Customer Orientation Your goal should be to build strong bonds with your customers by servicing them better than any of your competitors
Adopting a Customer Orientation Understand their currently identified, and unidentified needs and desires Solicit input early and often in the design and marketing of goods and services Monitor customer attitudes and beliefs, as well as industry and demographic trends
Adopting a Customer Orientation Deliver on your promises Listen carefully to your customers Clearly communicate what you have to offer and how it will meet their needs Manage customer expectations by not overselling Let your customers become your missionaries rather than your terrorists
16 Preferences & Beliefs Need Recognition Search Evaluation Purchase Decision Post-Purchase Feelings Essential Tools: sources of influence
17 Preferences & Beliefs Need Recognition Search Evaluation Purchase Decision Post-Purchase Feelings Essential Tools: decision rules/ when & where
18 Preferences & Beliefs Need Recognition Search Evaluation Purchase Decision Post-Purchase Feelings Essential Tools: customer satisfaction and loyalty
Secrets to Success Learning never ends Stay on top of industry trends Monitor demographic shifts and lifestyle changes Do your best… At servicing your customers…they will pay you back many fold in return with loyal patronage As an employee…to make a positive difference in others lives To enjoy what you do…its contagious!
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