1. A major public health challenge..… …is to protect and promote child health

2. A major public health challenge..… …is to protect and promote child health Every day of every week of every year… about 20 infants are born in Teesside….. These infants go home to very different circumstances

3. A major public health challenge..… …is to protect and promote child health Before long,.. Some of these infants are admitted to the very same hospitals often for preventable reasons…

4. A major public health challenge..… …is to protect and promote child health Babies who are formula fed have an increased risk of… Gastro intestinal infections Upper respiratory tract infections Obesity Diabetes Childhood cancers Infant Mortality Mums who choose to formula feed have an increased risk of.. Ovarian Cancer Breast Cancer Osteoporosis Diabetes Postnatal Depression

5. A major public health challenge..… …is to protect and promote child health Increased risk of gastro-intestinal infections of 20% Baby A is re-admitted to Hospital with a GI infection Mother (and Father) of baby A – your employee(s) may have up to take 5 days off How much does this cost your organisation? Based on the UK 2011 salary of £26,244*, five lost working days would cost (£100.94 x 5) = £504.70 – excluding on-costs, pension contributions etc. This doesn’t include the impact of lost productivity, any back fill etc. (* = from the Annual Survey of Hours and Earnings from the ONS) Baby A For example

6. A major public health challenge..… …is to protect and promote child health The role of business…. Provide written information to women about local services and support for breastfeeding prior to maternity leave Provide written information for dads, about their role in supporting their partner who has chosen to Breastfeed prior to the start of paternity leave Following return to work support any woman who wishes to continue to Breastfeed her infant

7. A major public health challenge..… …is to protect and promote child health Information that is available to businesses free of charge.

8. A major public health challenge..… …is to protect and promote child health Redcar & Cleveland Middlesbrough HartlepoolStockton

9. A major public health challenge..… …is to protect and promote child health Locality Community Leads able to help with any questions.. Middlesbrough, Redcar and Cleveland Victoria Head 01287 284446 victoria.head@nhs.net Stockton Ros Nunn 01642 524923 roslyn.nunn@stockton.gov.uk Hartlepool Annie Wallace 01429 292555 annie.wallace@hartlepool.gov.uk

10. Many thanks Victoria Head Infant Feeding Coordinator A major public health challenge..… …is to protect and promote child health