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Ag Fact! 11/15 A ________ is a potential client or customer you haven’t contacted yet. Sign up for Ag Sales! This Friday!
Word of the Day 11/4 prospect - a potential client or customer you haven’t contacted yet Sign up for Ag Sales! This Friday!
Agricultural Sales and Service: Prospecting Sutherlin AST November 15, 2010
Prospecting On your next blank page: –Title the page “Prospecting” –What do you think of when you hear “prospecting”? p9
Prospecting Prospecting is a key part of building sales clients Cold call – making a sales call unsolicited (you approach them) p9
Prospecting On your page: –Make the following drawing –We’ll have 3 steps to prospecting p9
Prospecting 1.Before the call, target your business: A.Know who you are calling on B.Have an idea of their business C.Have an objective Sell the product, commit to follow-up, etc p9
Prospecting 2.During the call: A.Introduce yourself B.Determine if they are a prospect C.Create interest D.Commit them to the outcome p9
Prospecting 3.At the End: A.Offer other products/specials B.Review order/commitment at the end p9
Prospecting Key Things to Remember: - You must create interest in the customer - You can’t sell ice to Eskimos! - Overall goal: provide service/product to those who will benefit from it p9
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Ag Fact! Over 12% of the American workforce is involved directly in ______!
Today I will: be introduced to process of promotion and types of promotion So I can: Understand the procedure to determine Promotional Mix I will know.
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