1. BE conomic @ Ernst & Young Center of eBusiness Innovation (CBI) Switzerland Version 1.0 Adolf Dörig January 22, 2000 Center of eBusiness Innovation (CBI) Switzerland Version 1.0 Adolf Dörig January 22, 2000

2. 2CBI Our goals are...... To earn money! To be the leader in establishing new standards in structuring and quantifying tangible and intangible assets To be the leader in establishing new standards in structuring and quantifying tangible and intangible assets To be the 1 st choice for worldwide customers for innovative solutions for the complex Business World To be the 1 st choice for worldwide customers for innovative solutions for the complex Business World

3. 3CBI The new Business World is complexer and the Business Models have to reflect this Value to be Mapped Value to be Mapped Business Model intangible tangible new old T

4. 4CBI The art of being profitable is first to understand the new Business World......we do! World 1 World of RealReality World 2 World of Experiences Human beings behavior World 3 World of Explanations Economy People cognition Models Business World in development Business World in development

5. 5CBI E & Y can use new customized models to deliver customized solutions Customized Solution Form & Content Software Application Operating System Hardware Real Economy Mindware Application Business Theory Basics KPMG PwC AA.... KPMG PwC AA.... Oracle SAP... Oracle SAP... Microsoft E&Y BEconomic Root Others

6. 6CBI The market has new needs and is looking for new solutions FOR THE „TYPICAL“ CUSTOMERS: Old economy companies:Models and Tools to analyze and optimize asset management (banks, production, etc.)(tangible and intangible) Investment companies: Models and Tools to understand what assets they are buying (tangible and intangible) Start up companies: Models and Tools to explain what assets they are building up (tangible and intangible) FOR THE CONSULTANS: Consulting firms:Licence of Models and Tools to implement added value services at their client site FOR THE INSTITUTIONS: Universities:A new methodoly to understand and valuate the new complex Business World

7. 7CBI Our competitors deliver structures. We go further! delivering models, quantifying elements and metrics! StructureQuantify Arthur Andersen+-Cracking The Value Code Boston C G0-Real Asset Value Enhancer CG E&Y+-Value Creation Index PwC+-Value Reporting Skandia (IC Visions) +-Tobin, „Intellectual Capital“ Stern Steward--MVA, EVA Sveiby+-Intangible Asset Monitor

8. 8CBI Our test clients are showing concrete interest and need Danzas: they need new visual models to monitor their KPIs Novartis: they need to understand their intangible assets European call center: they need a visualizing system for their Balanced Scorecard

9. 9CBI We need an international approach and support 1) 200% commitment from E & Y international 2) An international Task Force: people money infrastructures 2) An international Task Force: people money infrastructures 3) An international Network to Know-body

10. 10CBI

11. 11CBI Todays multidimensional Business World can only be represented through a graphical interface t 1 t 2 t 3 t 4 t 5 t 6 t 7 a a/c P/E t aPaP cEcE t3t3 t5t5 t4t4 t6t6 t1t1 t2t2 t7t7 $$ i$ b t3t3 t5t5 t4t4 t6t6 t1t1 t2t2 t7t7 a c i$ b 2 b 1 t3t3 t5t5 t4t4 t6t6 t1t1 t2t2 t7t7 a c 1 c 2 Vectors/ complex Number: z = a + bi Absolute: a, b, c..... Relation: a/b, a/c..... Numbers Graphics

12. 12CBI We have the know-how, the procedures and the instruments to analyze the new Business World and to find the needed solutions 1. Structure 2. Quantity 3. Direction 4. Optimization