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2. 1111UKTI 11Turk1ey1 Turkey: More than you know June 2011 10/10/20142

3. “Turkey has high potential to become one of the world's largest economies in the 21st century”.  GDP: £580 bn  World’s 17th largest economy  Population: 76 Million - the youngest population in Europe Jim O’Neill, Chief Economist, Goldman Sachs. 10/10/20143

4. Goldman Sachs used the following criteria:  Economic stability  Political maturity  Openness to trade and investment  Quality of education 10/10/20144

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6. Modern Turkey  OECD estimates that Turkey will be the third highest growing country after China and India by 2017.  Turkey ranks 15th among 153 developing countries in terms of FDI inflows.  Turkey grew by average of 10% during 2010 and 9% so far in 2011. 10/10/20146

7. Modern Turkey  Urban: Turkey has the world’s 13th largest urban population (about 50 m).  Style: Recent poll states the Turks are the most image conscious people in Europe. Brand aware with a preference for foreign brands.  Education: Each year, 1.8 million students graduate from high school. 10/10/20147

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9.  Rapid movement from corner shop to retail mall.  Brand aware, will pay a premium.  Embrace the latest technology.  Turkey has 67 million GSM users. Current Trends in the Market 10/10/20149

10. Open to Trade and Investment  Joined the EU Customs Union in 1996.  UK-Turkey trade volume £6.6 billion 2009,  Turkey is EU's 5th largest export and 7th largest import partner  More than 2,400 British companies operating: Vodafone, Tesco, HSBC, BAE Systems 10/10/201410

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12. Turkey: Doing Business 10/10/201412

13. Know how it operates  European business ethics and modern management practices.  Highly (often foreign) educated managers, growing skills base.  Increasing use of English for business, but fluency varies.  People are very internationally-minded. 10/10/201413

14. Know how it’s structured  Hierarchical business structure - identify key decision-maker.  Relationships and building trust are critical and take time.  Honour, respect and family are very important. 10/10/2014

15. 15  One in four of the largest companies in Middle East and North Africa are Turkish.  65% of industrial exports from the MENA region originate from Turkey.  47% of Turkey's trade is with the EU.  Turkish contractors are the second biggest globally after China. Know the opportunities

16. UKTI Turkey Turkey: Sectors of Opportunity 10/10/201416

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18. Oil and Gas  Market Size: £640m total investment for Exploration & Production operations  Market Growth: By 2020, £85bn investment in Energy of which £9.6bn in Oil and Gas  Opportunities: Black Sea Exploration, Nabucco, Projects in Iraq, BTC 10/10/201418

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20. Construction  Market Size: £14.6bn  Market Growth: Average 21% growth  Opportunities: Third country projects; EU funding; high-end, innovative project design, planning and specialist services; and PPP projects. 10/10/201420

21. Environment and Water  Market Size: £81bn investment required, covering waste-water treatment facilities and solid waste.  Market Growth: Both sectors have grown over 6% annually last 5 years  Opportunities: Waste water and solid waste treatment, air pollution, carbon management. 10/10/201421

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23. Financial and Insurance Services  Market Size: The banking and Insurance sectors are worth £272bn  Market Growth: Public-Private Partnership, individual insurance, private banking  Opportunities: Financing infrastructure projects 10/10/201423

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25. Defence  Market Size: 9th top importer of defence equipment with £2.6 bn budget  Market Growth: Expanding and improving indigenous defence industry.  Opportunities: High level of production technology & improvement and potential in research initiatives. 10/10/201425

26. Aerospace and Airports  Market Size: 45 operational airports. Total annual traffic figure is 45 million PAX.  Market Growth: Air traffic growth at 10% pa, higher than EU average, Technical Services.  Opportunities: Airport Infrastructure. 3 rd Istanbul Airport announced. 10/10/201426

27. Railways  Market Size: Massive network expansion plan announced early 2011.  Market Growth: 2.297km track, 3 railway terminals, signalization by 2012.  Opportunities: Consultancy, high-speed system specialists, rail equipment suppliers, security and signalling specialists 10/10/201427

28. Automotive  Market Size: Total vehicle production in 2009 - 884,466 units (commercial vehicles:373,535 units).  Market Growth: 15 firms manufacturing motor vehicles, 4000 auto-parts manufacturers.  Opportunities: Growth in R&D, Design & Technology Management 10/10/201428

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30. Marine  Market Size: £1bn from new builds, £700m from repair and maintenance  Market Growth: 78% growth in number of shipyards since 2002  Opportunities: New marinas, mega-yacht design consultancy, defence 10/10/201430

31. Ports  Market Size: 176 ports with a 350m ton handling capacity  Market Growth: 300% capacity increase in the next 20 years  Opportunities: Privatisation, BOT Container Port Projects, Re-design of existing Ports & Terminals 10/10/201431

32. Education and Skills  Market Size: £330m. EU IPA, IBRD Funds for National Education Structural Development  Market Growth:30m primary, secondary, tertiary education population. Population increase rate 2%  Opportunities: Corporate Training, Business English, Continuous Personal Development, Vocational Training 10/10/201432

33. paul.hardy@fco.gov.uk Second Secretary Trade and Investment UKTI, Ankara 10/10/201433