Presentation on theme: "Interviews By Sam, Raymond, David, and Josh. What are interviews? Interviews are a form of communication in which questions are asked by an interviewer."— Presentation transcript:
What are interviews? Interviews are a form of communication in which questions are asked by an interviewer at one or more interviewees. Usually conducted by an interviewer to one informant at a time. Interview reports must be carefully examined to make the results meaningful.
Method PlanningRunningReporting Prepare an interview schedule and information to be received. If you are going to record the information decide how you will do it. Decide you are how to present the information and check with the audience that this will be useful for them. “Nurturing” phase - both parties introduce themselves. “Energizing” phase - the problems are identified. “Body” - the interviewer must remain analytical and neutral in the topic. “Closing”- the interviewer summarizes what he has learned. Data is often easily misinterpreted which is the biggest danger in using interviews as a source of information. Incomprehensible information can be simplified by breaking up the text or notes from each informant.
Sample Size When conducting a study involving an interview, one should consider how large a sample size to use. A sample size that is too small increases the possibility of inaccurate or misrepresented data. It is difficult to obtain a large sample size. One should also avoid a user sample that is excessively homogenous or heterogeneous because the results may represent only a small part of the target audience or of a users who should be treated as multiple smaller groups, respectively.