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TIMES CENTRE FOR MEDIA STUDIES Welcomes You 10 Daryaganj, New Delhi 110 002. 011-23273514.

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Presentation on theme: "TIMES CENTRE FOR MEDIA STUDIES Welcomes You 10 Daryaganj, New Delhi 110 002. 011-23273514."— Presentation transcript:

1 TIMES CENTRE FOR MEDIA STUDIES Welcomes You 10 Daryaganj, New Delhi

2 Admission Information Application closing date: May 15 th 09 Entrance Exam & Interviews: May 30,31 ’09 Exam centers across India Selection and Offer cut-off: June 15 th ‘09 First fee installment by June 30,2009 Courses begin on Monday July 13 th 2009 TSJ Forms Click here TSM Forms Click here

3 Fee Structure Times School of Journalism Course Fee: Rs. 1.4 lakhs – 50% payable on acceptance of admission offer: June 2009 ( Rs. 70,000 + Rs.1000/-refundable deposit) – 25% payable Oct.10, 2009 (Rs. 35,000) – 25% payable Dec. 10, 2009 (Rs. 35,000) Fee Refund Policy – If written notice received 7 working days or more before course starts: 10% forfeiture of the paid up fee – If written notice received less than 7 working days before course starts: 20% forfeiture of the paid up fee No fee refund will be given once the course has started Times School of Marketing Course Fee: Rs lakhs – 40% payable on acceptance of admission offer: June 2009 ( Rs. 65,000 + Rs.1000/-refundable deposit) – 30% payable Oct.10, 2009 (Rs. 50,000) – 30% payable Jan 10, 2010 ( Rs. 50,000) Fee Refund Policy – If written notice received 7 working days or more before course starts: 10% forfeiture of the paid up fee – If written notice received less than 7 working days before course starts: 20% forfeiture of the paid up fee No fee refund will be given once the course has started

4 © TIMES CENTRE FOR MEDIA STUDIES THE TIMES OF INDIA GROUP “I n the beginning was the Word. And then there was News. Newspapers are amongst the oldest of the services, yet they must come up with a new act every morning. T oday if The Times of India stands tall among its world peers, it is because it has built on its traditions without being enslaved by its past. A newspaper house is like a product: if it’s not fresh, it’s dead. T oday The Times Group has been into various productions, like Print Media, Television, Internet, Radio, Magazines, Entertainments, Events, Financial Services and more.

5 © TIMES CENTRE FOR MEDIA STUDIES ABOUT TIMES CENTRE FOR MEDIA STUDIES The Times of India Group set up the Times Centre For Media Studies, as an independent company in the year The objective is to promote & impart quality education and research in the field of Journalism, Marketing and Sales in the media business. Launched in Delhi initially with its Two Premier B-Schools: Times School of Journalism established in 1989 and Times School of Marketing established in 1990

6 © TIMES CENTRE FOR MEDIA STUDIES TIMES SCHOOL OF JOURNALISM

7 © TIMES CENTRE FOR MEDIA STUDIES TIMES SCHOOL OF JOURNALISM “ Journalism can never be silent: that is its greatest virtue and its greatest fault. it must speak, and speak immediately, while the echoes of wonder, the claims of triumph and the sign of horror are still in the air.”

8 © TIMES CENTRE FOR MEDIA STUDIES TIMES SCHOOL OF JOURNALISM News Media provides individual with a representation of reality that is ohesive omprehensible omplete C

9 © TIMES CENTRE FOR MEDIA STUDIES TIMES SCHOOL OF JOURNALISM Today, the need of the hour is Academically Trained Journalists who are Specialists in each of those domains…

10 © TIMES CENTRE FOR MEDIA STUDIES TIMES SCHOOL OF JOURNALISM Course Pedagogy: The course is designed keeping in mind the 4 Qualities for a Good Journalist KNOWLEDGE WORD CRAFT TECHNIQUE COMMUNICATION

11 © TIMES CENTRE FOR MEDIA STUDIES TIMES SCHOOL OF JOURNALISM KNOWLEDGE Press Law & Jurisprudence Organizational Behavior Knowledge Management Advertising, Marketing, Bennett Learning Interest Groups General Knowledge Projects Course Perceptive*:

12 © TIMES CENTRE FOR MEDIA STUDIES TIMES SCHOOL OF JOURNALISM WORD CRAFT Writing For Media Business & Technology Writing Reporting New Media Feature Writing Writing For Television & Radio *

13 © TIMES CENTRE FOR MEDIA STUDIES TIMES SCHOOL OF JOURNALISM Newspaper Design & Layout Research Tools & Verification Strategy Photo Journalism Editing Production & Production Management Broadcasting TECHNIQUE

14 © TIMES CENTRE FOR MEDIA STUDIES TIMES SCHOOL OF JOURNALISM COMMUNICATION Interviewing Skills Grammar Soft Skills – Extempore / Public Speaking Mass Communication Corporate Communication & Public Relations Mock Parliament

15 © TIMES CENTRE FOR MEDIA STUDIES TIMES SCHOOL OF JOURNALISM THE COURSE Duration : Eligibility Criteria: Certificate Awarded: Selection Criteria: The course has been structured on a learning format as realistic to a life pattern in a media house. One Year Full Time Course “Post Graduate Diploma In Journalism” (PGDJ) This diploma course is accepted & honored by industry since Not recognised by Govt. of India, State Govts, UGC and AICTE Minimum Graduation in any Discipline with 50% Marks The candidate shall be appearing for a Common Admission Test followed by Personal Interview.

16 © TIMES CENTRE FOR MEDIA STUDIES TIMES SCHOOL OF JOURNALISM ADVANTAGE – TSJ Make a mock newspaper everyday mentored by the editor of the day – which could be you Learn from the editors at Times Group. Television, Radio, Internet and Print – All wrapped in one course – TSJ Opportunity to work with leading Newspapers – Times of India, The Economic Times, Delhi Times Benefit from the affiliations of The Times Group with international players like the BBC and Reuters Become a journalist attuned to the marketing and advertising – Key mantra’s for selling Certified internship program with Times Group

17 © TIMES CENTRE FOR MEDIA STUDIES TIMES SCHOOL OF JOURNALISM Journalism cannot be taught in a classroom. Journalism has to be learnt by practice and practice alone… At TSJ we provide you the platform to learn Journalism right from the horse’s mouth…!

18 © TIMES CENTRE FOR MEDIA STUDIES

19 TIMES SCHOOL OF MARKETING Times School of Marketing is running successfully for the past 19 years in Delhi to promote excellence in Marketing Management and to fulfill the need for a school with a strong marketing focus towards the media house. Backed by 160 plus years of heritage & experience of The Times Group, India’s largest & oldest media house, the schools capacity is unparallel in terms of its offerings in the field of media marketing, branding & strategy.

20 © TIMES CENTRE FOR MEDIA STUDIES TIMES SCHOOL OF MARKETING Marketing is now no longer seen as a sales mans work but in today’s scenario marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. Essentially, marketing is the process of creating an organization to be successful in selling a product or service that people not only desire, but are willing to buy.

21 © TIMES CENTRE FOR MEDIA STUDIES TIMES SCHOOL OF MARKETING Post 1990, once India was under the processes of liberalization and globalization, Media as a term has grown substantially, not only restricting itself to Space but even Technology. MEDIA SPACE Print - The mainstay Television Radio Stations Internet - The new platform MEDIA TECHNOLOGY Computer Wireless Cellular Technology Designing Software Printing Technology

22 © TIMES CENTRE FOR MEDIA STUDIES TIMES SCHOOL OF MARKETING Today, the need of the hour is not only Academically Trained but even Practically Experienced Professionals who are Specialists to handle converged media…

23 © TIMES CENTRE FOR MEDIA STUDIES TIMES SCHOOL OF MARKETING THE COURSE It is largely the strategy and branding that gives any corporate entity its customers and consumers, its choice. Whatever we teach at TSM, the flow of teaching, the rationale and logic can be very well guided by these underlying principles. Think Customer Think StrategyThink Brand Think Organization Competitive Choice Competitive Set Environment Course Pedagogy:

24 © TIMES CENTRE FOR MEDIA STUDIES TIMES SCHOOL OF MARKETING THE COURSE Course Perceptive*: The Course is designed keeping in mind the 4 Mantra’s of today’s market CONSUMER ORGANIZATION STRATEGY BRAND

25 © TIMES CENTRE FOR MEDIA STUDIES TIMES SCHOOL OF MARKETING Sales Management Market Research Advertising Management Advertising Sales Management Consumer Behaviour Sales Force & Supply Chain Management CONSUMER

26 © TIMES CENTRE FOR MEDIA STUDIES TIMES SCHOOL OF MARKETING © TIMES CENTRE FOR MEDIA STUDIES Management Concepts & Organizational Behaviour Business Statistics Management Accounting Computers In Business Business Communication Human Resource Management Financial Management Operations Research & Management Public Relations & Perception Management Business Law ORGANIZATION

27 © TIMES CENTRE FOR MEDIA STUDIES TIMES SCHOOL OF MARKETING Strategic Brand Management Publication Technology Editorial Areas Brand & Product Management Printing Management Services Marketing Industrial / Retail Marketing International Marketing BRAND

28 © TIMES CENTRE FOR MEDIA STUDIES TIMES SCHOOL OF MARKETING Marketing Management Strategic Management Managerial Economics Economics In Business Environment STRATEGY

29 © TIMES CENTRE FOR MEDIA STUDIES TIMES SCHOOL OF MARKETING THE COURSE Duration : Eligibility Criteria: Certificate Awarded: Selection Criteria: The course comprises general management areas and incorporates larger exposure in the areas of marketing, marketing research, advertising and public relations by committed practitioners from leading organization. One Year Full Time Course “Post Graduate Diploma In Marketing Management” (PGDMM) This diploma course is accepted & honoured by industry since Not recognized by Govt. of India, State Govts, UGC and AICTE Minimum Graduation in any Discipline with 50% Marks Common Admission Test followed by GD & Personal Interview. Scores of other entrance exams may be considered

30 © TIMES CENTRE FOR MEDIA STUDIES TIMES SCHOOL OF MARKETING ADVANTAGE – TSM Opportunity to work with the most powerful media house Learn & explore branding from the brand makers of “ Lead India Campaign” More for less – hit the desk running with a year Contemporary Teaching methodology A steep learning curve that entails challenges everyday A course which is acclaimed by industry


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