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3.2 | Verbal Spin-Offs. STEP 1 - LEARN View this presentation to learn about direct and indirect verbal spin offs. –Theme development, both visual and.

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Presentation on theme: "3.2 | Verbal Spin-Offs. STEP 1 - LEARN View this presentation to learn about direct and indirect verbal spin offs. –Theme development, both visual and."— Presentation transcript:

1 3.2 | Verbal Spin-Offs

2 STEP 1 - LEARN View this presentation to learn about direct and indirect verbal spin offs. –Theme development, both visual and verbal, is used by advertising and marketing professionals. –Developing a yearbook theme is a way to develop skills that are highly sought-after in the business world.

3 Two types: Direct: Feature key words pulled directly from the theme statement. Conceptual: Relies on the concept introduced by the theme rather than on the words. VERBAL SPIN-OFFS VERBALLY UNIFY THE BOOK

4 Theme: “After All is Said and Done” Spin-offs: You can say that again Easier said than done Been there, done that Who says? Goes without saying Direct Spin-offs are: Parallel or repetitive Easy to understand Easy to over-use SAMPLE DIRECT SPIN-OFFS

5 Dalton Middle School [GA] DIRECT SPIN-OFF FRONT AND BACK COVER

6 TABLE OF CONTENTS Dalton Middle School [GA]

7 DIRECT SPIN-OFF FRONT AND BACK COVER Plano East Senior High [TX]

8 TABLE OF CONTENTS Plano East Senior High [TX]

9 Glenbrook South High School [IL] DIRECT SPIN-OFF FRONT AND BACK COVER

10 DIVIDERS Glenbrook South High School [IL]

11 Theme: “After All is Said & Done” Spin-offs Anything & Everything Questions & Answers Work & Play Sweat & Tears You & Me Dollars & Sense SAMPLE CONCEPTUAL SPIN-OFFS

12 STEP 2 - PRACTICE First –Second Third Iowa City West High School [IA] CONCEPTUAL SPIN-OFF FRONT AND BACK COVER

13 ENDSHEETS Iowa City West High School [IA]

14 STEP 2 - PRACTICE First –Second Third Yukon High School [OK] CONCEPTUAL SPIN-OFF FRONT AND BACK COVER

15 COVERAGE Yukon High School [OK]

16 COVERAGE

17 STEP 2 - PRACTICE First –Second Third Granite Bay High School [CA] CONCEPTUAL SPIN-OFF FRONT AND BACK COVER

18 TABLE OF CONTENTS Granite Bay High School [CA]

19 DIVIDER Granite Bay High School [CA]

20 DIVIDERS

21 STEP 2 - PRACTICE Complete Start Right Activity 3.2 – Spinning in all Directions to work on developing a verbal spin-off.


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