1. 3.2 | Verbal Spin-Offs

2. STEP 1 - LEARN
View this presentation to learn about direct and indirect verbal spin offs.
Theme development, both visual and verbal, is used by advertising and marketing professionals.
Developing a yearbook theme is a way to develop skills that are highly sought-after in the business world.

3. VERBAL SPIN-OFFS VERBALLY UNIFY THE BOOK
Two types:
Direct: Feature key words pulled directly from the theme statement.
Conceptual: Relies on the concept introduced by the theme rather than on the words.

4. SAMPLE DIRECT SPIN-OFFS
Theme: “After All is Said and Done”
Spin-offs:
You can say that again
Easier said than done
Been there, done that
Who says?
Goes without saying
Direct Spin-offs are:
Parallel or repetitive
Easy to understand
Easy to over-use
Each of the spin-offs include a word that is in the verbal theme.

5. DIRECT SPIN-OFF
FRONT AND BACK COVER
Dalton Middle School [GA]

6. TABLE OF CONTENTS
Dalton Middle School [GA]

7. DIRECT SPIN-OFF
FRONT AND BACK COVER
Plano East Senior High [TX]

8. TABLE OF CONTENTS
Plano East Senior High [TX]

9. DIRECT SPIN-OFF
FRONT AND BACK COVER
Glenbrook South High School [IL]

10. DIVIDERS
Glenbrook South High School [IL]

11. SAMPLE CONCEPTUAL SPIN-OFFS Theme: “After All is Said & Done”
Anything & Everything
Questions & Answers
Work & Play
Sweat & Tears
You & Me
Dollars & Sense
Using the “After All is Said and Done” theme concept, conceptual spin-offs employ well-known three-word phrases that use the word “and” in the middle.

12. CONCEPTUAL SPIN-OFF STEP 2 - PRACTICE FRONT AND BACK COVER First
Second
Third
Iowa City West High School [IA]

13. ENDSHEETS Iowa City West High School [IA]
This conceptual spin-off builds on the theme “Bring the noise!” by using sound words as their section titles.
Iowa City West High School [IA]

14. CONCEPTUAL SPIN-OFF STEP 2 - PRACTICE FRONT AND BACK COVER First
Second
Third
The staff at Yukon High School played off the school address for their conceptual spin-off.
Yukon High School [OK]

15. COVERAGE
Yukon High School [OK]

16. COVERAGE
Yukon High School [OK]

17. CONCEPTUAL SPIN-OFF STEP 2 - PRACTICE FRONT AND BACK COVER First
Second
Third
Granite Bay High School [CA]

18. TABLE OF CONTENTS Granite Bay High School [CA]
Granite Bay High School built their sections by ending the phrase, “Greatness comes from…” Student life section ends the phrase with “Community.” Clubs and Activities section ends the phrase with “Passion.” Sports is “drive,” etc.
Granite Bay High School [CA]

19. DIVIDER
Granite Bay High School [CA]

20. DIVIDERS
Granite Bay High School [CA]

21. STEP 2 - PRACTICE
Complete Start Right Activity 3.2 – Spinning in all Directions to work on developing a verbal spin-off.