2STEP 1 - LEARNView this presentation to learn about direct and indirect verbal spin offs.Theme development, both visual and verbal, is used by advertising and marketing professionals.Developing a yearbook theme is a way to develop skills that are highly sought-after in the business world.
3VERBAL SPIN-OFFS VERBALLY UNIFY THE BOOK Two types:Direct: Feature key words pulled directly from the theme statement.Conceptual: Relies on the concept introduced by the theme rather than on the words.
4SAMPLE DIRECT SPIN-OFFS Theme: “After All is Said and Done”Spin-offs:You can say that againEasier said than doneBeen there, done thatWho says?Goes without sayingDirect Spin-offs are:Parallel or repetitiveEasy to understandEasy to over-useEach of the spin-offs include a word that is in the verbal theme.
5DIRECT SPIN-OFFFRONT AND BACK COVERDalton Middle School [GA]
11SAMPLE CONCEPTUAL SPIN-OFFS Theme: “After All is Said & Done” Anything & EverythingQuestions & AnswersWork & PlaySweat & TearsYou & MeDollars & SenseUsing the “After All is Said and Done” theme concept, conceptual spin-offs employ well-known three-word phrases that use the word “and” in the middle.
12CONCEPTUAL SPIN-OFF STEP 2 - PRACTICE FRONT AND BACK COVER First SecondThirdIowa City West High School [IA]
13ENDSHEETS Iowa City West High School [IA] This conceptual spin-off builds on the theme “Bring the noise!” by using sound words as their section titles.Iowa City West High School [IA]
14CONCEPTUAL SPIN-OFF STEP 2 - PRACTICE FRONT AND BACK COVER First SecondThirdThe staff at Yukon High School played off the school address for their conceptual spin-off.Yukon High School [OK]
17CONCEPTUAL SPIN-OFF STEP 2 - PRACTICE FRONT AND BACK COVER First SecondThirdGranite Bay High School [CA]
18TABLE OF CONTENTS Granite Bay High School [CA] Granite Bay High School built their sections by ending the phrase, “Greatness comes from…” Student life section ends the phrase with “Community.” Clubs and Activities section ends the phrase with “Passion.” Sports is “drive,” etc.Granite Bay High School [CA]