Presentation on theme: "Teachers as Advocates for Change: Lessons for Leaders Sarah Applegate, NBC Teacher-Librarian River Ridge High School, Lacey Washington Marianne Hunter,"— Presentation transcript:
Teachers as Advocates for Change: Lessons for Leaders Sarah Applegate, NBC Teacher-Librarian River Ridge High School, Lacey Washington Marianne Hunter, NBC Teacher-Librarian Timberline High School, Lacey Washington
Goals Participants will learn how to: Develop a Message Create an Action Plan Think about how to implement powerful change in your school and building!
Threshold Messages What do people need to know, believe, or care about in order to become engaged with your organization or issue? What obstacles do you have to acknowledge and overcome to get people over this threshold? Solution Messages And the World Will Be a Better Place Because... What is the projected outcome? Offer up suggestions of how, if people do what you say, their lives (or the lives of their students) will be better. Action Messages What is the purpose of your message? What do you want the people who connect to your organization to do? Do you want different things from different audiences? Do you have different goals for different campaigns? Be specific. Reinforcement Messages What are some statistics, anecdotes, clichés and sound bites we can use to support and reinforce these messages? Is their research that can be cited? What personal stories help make your point?
Revisit your message You have created a vision You have planned strategically NOW... You will need to communicate Who is your audience? Who will need to hear your message? Who will deliver it?
Activity: Elevator Speech You have time for 3-5 sentences before your administrator leaves “the elevator.” What can you say that will convey your message? You have 5 mins to write your speech on a sticky note before the elevator comes… Pair up, stand up, and deliver speech Swap
ABCs at the building level Create a vision and be clear and articulate about it Create a strategy for bringing others to your side Share your vision often! And, find others to talk for you!