1. Getting New Products and Services to Market – Experiences and Realities Use – Diffuse Seminar Use – Diffuse Seminar University of Bedfordshire November 30 th 2009 Professor Alan Barrell

2. A Preview Understanding the World and the Context Knowing the Market – and positioning Innovation and Imagination And there will be Perspiration The Model and the Channels People – People – People Learning by Developing Case Studies – Successes and Failures

4. And - With this background…. Lets IMAGINE

5. Einstein on IMAGINATION…. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world Albert Einstein 1879 - 1955

7. You look at things and ask - why? but I dream of things that never were and ask - George Bernard Shaw why not? Entrepreneurs So - thinking of Imagination….Whats different about Entrepreneurs ?

9. Completing the Jigsaw – putting technology to work Technology Customer need Innovative service company

10. Completing the Jigsaw – Service Delivery Innovation Technology Customer need Innovative service company Global Success created from the corner of a company in receivership A Global Success created from the corner of a company in receivership

11. Proximity of Learning, Research and Practical Application The Innovation Campus R&DEducation Applications Where open innovation, symbiosis, synergy and new companies can thrive

14. Innovators are often improvisors From an old washing machine and used car parts….

15. Willem Kolffs first Drum Dialyser

16. Innovation is a Journey – not a destination From large drums to smaller coils….

17. Innovation happens mostly with USERS – not PRODUCERS Think of the Technology and Idea that most recently changed lives more than any other since the Telephone – who invented it?

19. More from Real Life Two Ink Jet Stories Academic Software for Big Pharma On-line Medical Research Reagents – Abcam A Failure with RF – one of many A BIG Success – still no product

20. But before all that….something that got to Global Markets – from this young team….

21. Imagination, Creativity, Technology, Market Knowledge, Plan, Preparation, Finance, Management Skills, Perseverance…. Microsoft Corporation, 1978 Timing wasnt bad either! Ideas turned into products and services which changed the World

23. Progress driven by Research Quest and Entrepreneurial Mindset First Transistor Printed Transistor 20 th Century 21 st Century

24. E-Newspapers Source: IBM

25. Some Destinations on the Journey Put your own timescale in….and - costs….££££ Ideas Plans Designs Regulations Multi-skilled teams More Plans and Approvals Prototyping and Validation Manufacturing and Final Testing Clinical Acceptance and Validation Marketing and into use….REALITY! Revenues, Profits, Returns, Patient Benefits

26. Key steps in innovation – from creative idea to adoption and use Visualisation | Concept Feasibility | Market Design | Model Test Final Product Clinical Trial Prototype Marketing - Dissemination Adoption Review + Renewal Idea Need Desire Time and Cost Factors never predictable. Adoption / Change Mindsets present Major Hurdles

27. From Idea to Reality – A New Enterprise - Free Standing – or in a Corporate Structure….

28. Patient Capital MedTech – from Idea, to Innovation to Reality – needs Patient Capital ….

29. complexity Innovation, Incubation and Implementation – MedTech and Hi-Tech IT – a world of….complexity

30. The Early Stage Business Balance – what do investors and large customers look for? In ANY innovative company ? And they like to see experienced Chairman and Directors - Mentors for Innovative Service Technology and Companies Inspired Leadership Enthusiasm Bullshit Courage OptimismVision Creativity Management Research & Analysis Caution Process Financial Control Market Knowledge

31. In of Excellence ! In Pursuit of Excellence ! Excellence can be achieved, if we: Care more than others think is wise, Risk more than others think is safe, Dream more than others think is practical, Expect more than others think is possible. Deborah Johnson-Ross Maybe Entrepreneurs think this way?....Innovative Service Companies need to if they are to Excel….

32. Thank you for your attention…. More on my website – www.alanbarrell.com E-mail – alan@alanbarrell.com