2 Four Design Principles ContrastRepetitionAlignmentProximity
3 CONTRASTContrast is one of the most effective ways to add visual interest to your business card.Contrast is created when two elements are different.It also helps organize your information.For contrast to be effective the elements should be very different.
8 AlignmentNothing should be placed on the card or letterhead arbitrarily.Every element should have a visual connection with one another.Alignment helps unify and organize.Pay attention to where you place items.
11 ProximityWhen items are in close proximity to each other they become one visual unit.Items related to each other should be grouped together.If the information is organized it is more likely to be read and remembered.
14 ProximityTry this~ Squint your eyes and count the number of visual elements on the card by counting the number of times that your eyes stop.If there are more than four separate elements try and group some together.
15 Lets Review Contrast- create interest on the card and organize Repetition- Unify and add visual interestAlignment- Visual connectionProximity- organize visual units
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