1. ©WEBER SHANDWICK 2014 All rights reserved Jo Leah, Weber Shandwick Outdoor North Wales Forum, Glasdir Conference Centre 6 th March 2014 Heart of Adventure PR Update

2. ©WEBER SHANDWICK 2014 All rights reserved Results to date 16 cuttings secured across national, trade, regional and online media, worth £198,824 Return on investment: 20:1

3. ©WEBER SHANDWICK 2014 All rights reserved Press Trips

4. ©WEBER SHANDWICK 2014 All rights reserved Profiling Partners and HOA

5. ©WEBER SHANDWICK 2014 All rights reserved Press Releases and competitions Four press releases drafted and issued to the media Including Meek Family Ambassadors and Festival Llangollen Outdoor event Organised Radio Times competition for partners, including Surf Lines and Rib Ride

6. ©WEBER SHANDWICK 2014 All rights reserved Still to come …

7. ©WEBER SHANDWICK 2014 All rights reserved Stories and press trips Outdoor North Wales web launch Highest concentration of adventure in the UK Rib Ride and Bear Grylls new boat tour (TBC) Sir Dave Brailsford cycling route Telegraph 24 hour challenge Independent ‘weekend of speed’ Please share yours too!!!