1. Introducing… MASTERColour CDM-T/TC Elite 942 cool sparkling white like you have never seen before… September 26,2011 Elite

2. storybook CDM-T/TC Elite 35W/70W /930 - 20110722 2 Since the introduction of the premium product MASTERColour CDM Elite at the end of 2007, Elite has become a new standard in fashion, food and furniture retail lighting bringing excellent quality of light in combination with lowest total cost of ownership. The combinaton of CRI = 90, efficacy > 100 lm/W, lumen maintenance 80% and long life 15.000hrs are addressing the need for better quality of light and more sustainable lighting solutions in retail lighting. Philips is proud to announce that the unique properties of Elite lamps are becoming available in cool light (4200K), addressing the same needs for excellent quality of light with lowest total cost of ownership to specific cool light application areas. This latest innovation is another step in our ambitious innovation roadmap. We will continue to develop the CDM Elite portfolio and will announce new breakthroughs in efficacy and lifetime in 2012! MASTERColour CDM-T/TC Elite 35W/70W / 942 Introduction of Elite in 4200K…

3. storybook CDM-T/TC Elite 35W/70W /930 - 20110722 3 MASTERColour CDM-T/TC Elite 35W/70W / 942 cool light with Elite performance… Elite What is Elite 942? - Just like Elite 930, Elite 942 combines excellent quality of light and lowest total cost of ownership - Elite 942 provides very crisp and incredible white sparkling light with CRI = 90 - Elite 942 brings almost perfect red: R9 = 90 (!) - Elite 942 is the most efficient cool light lamp for retail lighting > 100 lm / W (70W lamp) - Elite 942 has high lumen maintenance and has a reliable lifetime performance - Elite 942 has long life (15.000 hrs)

4. storybook CDM-T/TC Elite 35W/70W /930 - 20110722 4 Cool light with 4200K is a growing trend in retail lighting. Cool light can give an energetic feeling. It is perfect for cosmetic stores because it enhances the clean impression of the shop. 4200K light makes metallic products look extra shiny, such as silver jewelry stores, car and bike showrooms. In cold food displays 4200K can make ice look really cool and sparkling. MASTERColour CDM-T/TC Elite 35W/70W / 942 applications…

5. storybook CDM-T/TC Elite 35W/70W /930 - 20110722 5 Get best quality of light… crisp super white sparkling light with CRI = 90! almost perfect on red (R9 = 90) High lumen output …with lamp performance that will last and last and… high lumen maintenance (80% @ 15.000hrs) keeps your lighting stable for years Elite 942 lamps have long life (15.000hrs) … with lowest cost of ownership. High efficiency means: more light with same power or same light with less power Long life saves cost in relamping Elite 942 can be relamped into existing CDM luminaires MASTERColour CDM-T/TC Elite 35W/70W / 942 Value proposition…

6. storybook CDM-T/TC Elite 35W/70W /930 - 20110722 6 Better light quality, lower cost of ownership Elite MASTERColour CDM-T/TC Elite 35W/70W / 942 the difference between Elite 942 vs CDM 942 … Improvement CDM -> Elitedifference Lumen output initial+14% Lumen output @ 4.000rs+19%...+34% R9 (red rendering)+50..+60pt Lumen maintenance 12.000hrs+20% lifetime+3.000hrs

7. storybook CDM-T/TC Elite 35W/70W /930 - 20110722 7 MASTERColour CDM-T/TC Elite 35W/70W / 942 substantial improvement in lumen curves Elite vs CDM…

8. storybook CDM-T/TC Elite 35W/70W /930 - 20110722 8 Unique eliptical burner shapes for optimal lumen output (+14%) and longer lifetime (+25%) Crisp white sparkling light with excellent colour rendering,, superb red rendering and high lumen output. Standard dimensions standard G12 or G8.5 (TC) lamp cap Low total cost of ownership Retrofit into existing luminaires. Extended lifetime: 15.000hrs. Highly efficient > 100 Lumen per Watt MASTERColour CDM Elite burner MASTERColour CDM-T/TC Elite 35W/70W / 942 features and benefits … High tech material compsition greatly improves color stability between lamps and during life High lumen maintenance: 80% @ 15.000hrs (!). T lamps can also be operated on EM gear.

9. storybook CDM-T/TC Elite 35W/70W /930 - 20110722 9 35W T / TC CDM 35W/942 CDM Elite 35W/942 Osram Powerball 35W/942 NDL GE CMH 35W/842 lumen output3.3003.8003.5003.200 efficacy (lm/W)84989086 CRI90 85+ R945903129 maintenance 90%2 kh3 kh1 kh2 kh maintenance 12.000h70%83%82%? life survival 50% (h)12.00015.00012.00018.000 best performance MASTERColour CDM-T/TC Elite 35W/942 benchmark on published specs …

10. storybook CDM-T/TC Elite 35W/70W /930 - 20110722 10 70W T / TC CDM 70W/942 CDM Elite 70W/942 Osram PowerBall 70W/942 NDL GE CMH 70W/942 lumen output6.6007.5006.8006.300 efficacy (lm/W)9010293 CRI92909490+ R945908659 maintenance 90%1.8 kh3 kh1.5 kh< 1 kh maintenance 12.000h65%83%80%65% life survival 50% (h)12.00015.00012.00015.000 MASTERColour CDM-T/TC Elite 70W/942 benchmark on published specs … best performance Measured, not specified

11. storybook CDM-T/TC Elite 35W/70W /930 - 20110722 11 pricing Same as Elite 930. datasheets Draft datasheet now available. Systems (PRISMA and SAP) will be filled in September. sampling Samples will be available per 2011.07.01. introduction timing Elite 942 lamps will be commercially available from October 1 st 2011. MASTERColour CDM-T/TC Elite 35W/70W / 942 positioning, pricing, sampling and timing … naming12nc = GPCEOC MASTERColour CDM-T Elite 35W/942 G12 1CT 9281 936 0513116364000 MASTERColour CDM-TC Elite 35W/942 G8.5 1CT 9281 938 0513116366400 MASTERColour CDM-T Elite 70W/942 G12 1CT 9281 937 0513116362600 MASTERColour CDM-TC Elite 70W/942 G8.5 1CT 9281 939 0513116368800

12. storybook CDM-T/TC Elite 35W/70W /930 - 20110722 12 Will the existing CDM 942 lamps be kept in the portfolio? Yes, the existing CDM 942 lamps will be kept. Do I need a new reflector when I change current Elite to the new generation Elite? The lamps have been designed with the same LCL and are retrofit in existing luminaires. In most cases a new reflector design is not needed. Some remarks: just like with any ceramic metal halide lamps, we advice to use facetted reflectors for optimal light distribution. In some applications, optical behaviour could be different compared to CDM lamps with cylindrical burners. This depends amongst others on reflector design and beam angle in combination with burning orientation. We provide optical files to support reflector optimisation. Can the CDM Elite 942 lamps be used in outdoor application? Yes, the long life and high lumen output with high lumen maintenance make these lamps very suitable for outdoor applications. MASTERColour CDM-T/TC Elite 35W/70W / 942 FAQ’s (1)…

13. storybook CDM-T/TC Elite 35W/70W /930 - 20110722 13 Which Elite 942 lamps can be operated on EM gear? All lamps can be operated on EL gear. The following table shows which 942 lamps can also be operated on EM gear: Why does Philips recommend to use EL gear? EL gear benefits: more light output, less power consumption, better lumen maintenance, no flicker, better end of life protection. However, for existing installations it is not always economical to change EM gear to EL gear. In such cases Elite brings for the existing socket a substantial better performance. Will performance be different on EM gear for the 70W T lamp? The spec table on the next page lists target performance on EM gear and shows differences in lumen output and lumen maintenance. MASTERColour CDM-T/TC Elite 35W/70W / 942 FAQ’s (2)… Gear compatibility35W70W CDM-T Elite 942EL+EM CDM-TC Elite 942EL CDM-T 942ELEL+EM CDM-TC 942EL

14. storybook CDM-T/TC Elite 35W/70W /930 - 20110722 14 MASTERColour CDM-T Elite 70W / 942 benefits of uplamping from CDM 942 to Elite 942 on EM gear … 4200K70W T on EM gear Performance on EM gear CDM 942Elite 942 lumen output6.6007.500 Lamp efficacy (lm/W)90103 CRI90 R94590 Maintenance 10.000hrs 12.000hrs 15.000hrs 55% 50% n.a. 83% 80% 74% Life (50%, hrs)12.00012.000(*) Changing CDM to Elite gives more light (+14%) with superior maintenance (+20%..+30%), and makes red look visibly better. (*) Designed for 15.000hrs. Once evidence is available we will update this spec.

15. storybook CDM-T/TC Elite 35W/70W /930 - 20110722 15 Please contact: Bob vd Linden Product Marketing CDM Philips Lighting GBU HID Steenweg op Gierle 417 B-2300 Turnhout, Belgium office: +32 (0)14 40 7692 cell: +32 (0)471 97 76 76 email: bob.vd.linden@philips.combob.vd.linden@philips.com More questions?