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Published bySaige Semar
Modified over 4 years ago
"All Media...All the Time" eMedia NEW PRODUCT SERVICE PROPOSAL DIRECTOR OF INTERNET SERVICES QST MEDIACOM
2 Product Definition Internet Media provider Music and videos Articles and trade papers Historical papers archive Publishing service Papers Articles Books Games and more…
3 Competition The big picture Bookstores E-sites Media services Performance ratings Position Stability E B M Performance Price E B M
4 Market Summary Early Adopters Mass Adopters Late Adopters Time Number of customers Changes in market share, costs, pricing, and competition
5 Packaging & Fulfillment Product Positioning Pricing Look Fulfillment issues COGs Cost of goods vs. materials COG Pricing
6 Distribution Distribution plan and strategy Distribution channels National International Distribution operations eMedia unit responsibilities Schedules
7 Pricing Plans BasicStandardPremium Pay each occurrence Maximum 12 downloads per month Unlimited downloads per month Price range: $1.99 to $7.99 $11.95$19.95
8 Promotion & Marketing Launch plan Product announcement Marketing Karen Santos Promotions Internet/Direct mail Stores
9 Sales Outlook
10 THANK YOU! QST MediaComOur PartnersThe eMedia unit
Lecture 2 - Revenue Models
THREE1 E-Commerce. THREE 2 §Pentagons Arpanet was first attempt to use computer networks to share knowledge electronically §National Science Foundation.
Chapter 3 Launching a Business on the Internet. Awad –Electronic Commerce 1/e © 2002 Prentice Hall 2 OBJECTIVES Introduction of E-Business Life Cycle.
The 4 P’s of Marketing consumer The Marketing Mix.
Chapter 4 Marketing Management.
Advertising, Sales Promotion, and Public Relations
1Abacast - Confidential1 Hybrid Content Delivery Network (CDN) Technologies and Services.
© Prentice Hall, 2005 Business In Action 3eChapter Developing Distribution and Promotional Strategies.
Essentials of Marketing 13e
Marketing mix THE TIMES 100.
Copyright © 2012 Pearson Canada Inc. CHAPTER 13 Sales Promotion 13-1.
[Product Name] Marketing Plan
ACME Marketing Plan Presented by Sydney Division [Slide 1]
MARKETING INFORMATION AND RESEARCH
Market-Based Management, 4th edition
The Behavioral Side of Pricing MKT 750 Dr. West. Agenda Issues associated with product pricing Defining terms Capturing value Behavioral pricing Discuss.
Lim Sei cK. If your business is to succeed, you have to be able to sell your product. Businesses that succeed do so by creating and keeping.
Section 2.1 The Marketing Concept
Chapter Ten Marketing Communications and Customer Response.
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