1. Developing a Spa and Wellness Business Gaudia Chevannes-Aquart

2. Definition of the Word Spa The word "spa" comes from the Latin expression for health by water. The word "spa" comes from the Latin expression for health by water.

3. Wellness Wellness is the state of optimal well-being. It's not simply the absence of illness, but an improved quality of life resulting from enhanced physical, social, mental, emotional, spiritual and environmental health.

4. The Complete You

5. Why Wellness This industry is a newcomer to today’s conglomerates, since fifteen years ago it didn’t even exist. However, today the Wellness Industry enjoys annual revenue exceeding $200 billion and is expected to reach the trillion dollar mark by 2010. It does not take a scientist to realize this is outstanding growth! Just go down to your local strip mall or commercial district and see what you run into. You will find Vitamin stores, fitness centres, natural food markets, and so many more wellness related businesses seem to be emerging at incredible rates! A massive wave is forming.

6. Why such a surge of growth? It all comes down to a giant contemporary demand for advancements in pro-active health. There are many reasons why the wellness industry is, and will continue to expand. For instance, did you know that today:

7. Some Statistics 14 million Americans have low bone density, and 77% of the estimated 8 million who have Osteoporosis are undiagnosed (National Osteoporosis Foundation); 14 million Americans have low bone density, and 77% of the estimated 8 million who have Osteoporosis are undiagnosed (National Osteoporosis Foundation); 65% of the population is overweight, and 25% of those people are clinically obese (U.S. Centres for Disease Control); 65% of the population is overweight, and 25% of those people are clinically obese (U.S. Centres for Disease Control); 300,000 deaths per year are associated with being overweight and obese (U.S. Surgeon General); 300,000 deaths per year are associated with being overweight and obese (U.S. Surgeon General); 58 million Americans have one or more forms of cardiovascular disease, the majority of which are undiagnosed (American Heart Association). 58 million Americans have one or more forms of cardiovascular disease, the majority of which are undiagnosed (American Heart Association).

8. The Challenge The wellness industry will start going head to head against one of the world’s largest industries known as the Health Care Industry. Understanding the potential in this challenge is important, since the Health Care Industry boasts to help the sick get better, while the Wellness Industry and Spa Therapies promote proactive health and focus on helping people to not get sick in the first place! Which would you prefer?

9. Client Focus The spa industry is booming and consumers are becoming more discerning and with the escalation in demand at present across the spa industry, client expectation becomes increasingly sophisticated, leading to a well-informed and discriminating assessment of services on offer.

10. How to Start a Spa/Wellness Business Create a business plan for your spa Create a business plan for your spa Conduct initial market research for your spa business Conduct initial market research for your spa business

11. Wellness Spa Combines Spa services with Wellness Programs within appropriate Day Spa facilities. Will need to provide evidence of: Combines Spa services with Wellness Programs within appropriate Day Spa facilities. Will need to provide evidence of: Day Spa facilities. Day Spa facilities. Spa Therapy and Body Therapy Spa Therapy and Body Therapy Wellbeing and lifestyle programs. Wellbeing and lifestyle programs. Offers Spa Cuisine Offers Spa Cuisine

12. An Overview of Options for Your Spa Business Buying an established spa business Buying an established spa business Opening a new spa Opening a new spa Spa franchising Spa franchising Mobile spas Mobile spas

13. Licensing requirements for spas In your territory: Are there licensing requirements for the establishment Are there licensing requirements for the establishment What about the individual operator license What about the individual operator license Are there certification standards Are there certification standards Hygiene requirements for spas Hygiene requirements for spas

14. Other Things to Consider Write your Mission & Vision Statement Write your Mission & Vision Statement Choosing a name for your spa business Choosing a name for your spa business Start-up costs Start-up costs Where to get start-up financing for your spa business Where to get start-up financing for your spa business What to consider when choosing a location for your spa business including how much square footage you will need What to consider when choosing a location for your spa business including how much square footage you will need Interior design of your spa business Interior design of your spa business What equipment you need to start a spa business What equipment you need to start a spa business

15. Managing Your Day Spa Business Develop effective systems for running your spa business on a daily basis Develop effective systems for running your spa business on a daily basis Set your spa's hours of operation Set your spa's hours of operation Working with spa employees Working with spa employees Determine the staffing needs of your spa business Determine the staffing needs of your spa business Find employees who are qualified to work at your spa Find employees who are qualified to work at your spa Set sales goals and keep spa employees motivated Set sales goals and keep spa employees motivated

16. Managing Your Day Spa Business Establish a maintenance schedule for equipment Establish a maintenance schedule for equipment Set prices for your spa's service and develop packages to encourage clients to buy more Set prices for your spa's service and develop packages to encourage clients to buy more Spa products Spa products Identify suppliers for the products you will use and retail Identify suppliers for the products you will use and retail Set retail markup margins Set retail markup margins Keep track of inventory Keep track of inventory Create in-store displays to market products Create in-store displays to market products

17. Managing Your Day Spa Business Create your image on and off paper Create your image on and off paper Develop promotional materials to market your spa business (including LOGO, a menu of services, website, brochures, etc.) Develop promotional materials to market your spa business (including LOGO, a menu of services, website, brochures, etc.) Advertising and publicity Advertising and publicity Stimulate repeat business from your spa clients Stimulate repeat business from your spa clients

18. The Destination Spa With people prepared to travel to get the treatment and experience they desire, the future of the industry is in delivering a top quality product, consistently. With this in mind, you must set about building the very framework of your business, establishing strengthening and streamlining the operation.

19. Your Unique Selling Point Seaside Charm or Mountain Bliss Seaside Charm or Mountain Bliss Natural Mud or Healing Spring Water Natural Mud or Healing Spring Water Indigenous Plants and Herbs Indigenous Plants and Herbs Specially Developed Techniques Specially Developed Techniques Unique Technology Unique Technology One of a Kind Import One of a Kind Import Cosmetic surgery and recovery Cosmetic surgery and recovery

20. Who are You Catering to? Golfers Golfers Mountain Climbers Mountain Climbers Business Travellers (Conferences etc) Business Travellers (Conferences etc) Baby Boomers Baby Boomers Health & Fitness Buffs Health & Fitness Buffs Honeymooners Honeymooners College Students College Students Families Families

21. Why Choose Spa/Wellness The great news is, as the first of approximately 78 million members of the baby boomer generation in North America start turning the age of 65 over the next few years, they will create the need for continuing improving and expanding of this industry, thus generating an increasing demand for us to supply.