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Developing a Spa and Wellness Business-2013-14 Vedantaa Spa & Wellness Rajesh Verma.

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Presentation on theme: "Developing a Spa and Wellness Business-2013-14 Vedantaa Spa & Wellness Rajesh Verma."— Presentation transcript:

1 Developing a Spa and Wellness Business Vedantaa Spa & Wellness Rajesh Verma

2 Definition of the Word “Spa” The word "spa" comes from the Latin expression for health by water. R.V The word "spa" comes from the Latin expression for health by water. R.V

3 Vedantaa-Wellness Wellness is the state of optimal well- being. It's not simply the absence of illness, but an improved quality of life resulting from enhanced physical, social, mental, emotional, spiritual and environmental health. RV.

4 The Complete You With Vedantaa

5 Why Wellness With Vedantaa This industry is a newcomer to today’s conglomerates, since fifteen years ago it didn’t even exist. However, today the Wellness Industry enjoys annual revenue exceeding $200 billion and is expected to reach the trillion dollar mark by It does not take a scientist to realize this is outstanding growth! Just go down to your local strip mall or commercial district and see what you run into. You will find Vitamin stores, fitness centres, Wellness & Spa,natural food markets, and so many more wellness related businesses seem to be emerging at incredible rates! A massive wave is forming.

6 Why such a surge of growth? It all comes down to a giant contemporary demand for advancements in pro-active health. There are many reasons why the wellness industry is, and will continue to expand. For instance, did you know that today:

7 Some Statistics By Vedantaa 30 million Indians have low bone density, and 70% of the estimated 21 million who have Osteoporosis are undiagnosed (National Osteoporosis Foundation); 30 million Indians have low bone density, and 70% of the estimated 21 million who have Osteoporosis are undiagnosed (National Osteoporosis Foundation); 65% of the population is overweight, and 25% of those people are clinically obese Across World. (U.S. Centres for Disease Control); 65% of the population is overweight, and 25% of those people are clinically obese Across World. (U.S. Centres for Disease Control); 500,000 deaths per year are associated with being overweight and obese. (Indian Surgeon General); 500,000 deaths per year are associated with being overweight and obese. (Indian Surgeon General); 90 million Across World have one or more forms of cardiovascular disease, the majority of which are undiagnosed (American Heart Association). 90 million Across World have one or more forms of cardiovascular disease, the majority of which are undiagnosed (American Heart Association).

8 The Challenge The wellness industry will start going head to head against one of the world’s largest industries known as the Health Care Industry. Understanding the potential in this challenge is important, since the Health Care Industry boasts to help the sick get better, while the Wellness Industry and Spa Therapies promote proactive health and focus on helping people to not get sick in the first place! Which would you prefer?

9 Client Focus The spa industry is booming and consumers are becoming more discerning and with the escalation in demand at present across the spa industry, client expectation becomes increasingly sophisticated, leading to a well-informed and discriminating assessment of services on offer.

10 How We Start a Spa & Wellness Business (As Vedantaa) We Created a business plan for our spa We Created a business plan for our spa Conducting initially Market research, Feasibility for our spa business Conducting initially Market research, Feasibility for our spa business

11 Wellness Spa Combines Spa services with Wellness Programs within appropriate Day Spa facilities. Will need to provide evidence of: Vedanta Spa Combines Spa services with Wellness Programs within appropriate Day Spa facilities. Will need to provide evidence of: Vedanta Spa Day Spa facilities. Day Spa facilities. Spa Therapy and Body Therapy Spa Therapy and Body Therapy Wellbeing and lifestyle programs. Wellbeing and lifestyle programs. Offers Spa Cuisine Offers Spa Cuisine

12 An Overview of Options for Our Spa Business Buying an established spa Product (Cosmetics, etc.) business Buying an established spa Product (Cosmetics, etc.) business Opening a new spa, spa & Saloon, Destination Spa Opening a new spa, spa & Saloon, Destination Spa Spa franchising Spa franchising Mobile spas Mobile spas

13 Licensing requirements for spas In our territory: Need licensing requirements for the Need licensing requirements for the establishment Commercial We need the individual operator license We need the individual operator license We need WHO certification standards We need WHO certification standards Hygiene requirements for spas Hygiene requirements for spas

14 Other Things to Consider Write our Mission & Vision Statement Write our Mission & Vision Statement Choosing a name As vedntaa spa & Well ness business Choosing a name As vedntaa spa & Well ness business need Start-up 3000/- psft. need Start-up 3000/- psft. Tiedup with i ncestor for start-up financing spa business Tiedup with i ncestor for start-up financing spa business What to consider when choosing a location for your spa business including how much square footage you will need What to consider when choosing a location for your spa business including how much square footage you will need Fi nalise Interior design of spa business Fi nalise Interior design of spa business Maki ng list of equipment we need to start a spa business Maki ng list of equipment we need to start a spa business

15 Managing Our Day Spa Business Developed effective systems for running spa business on a daily basis Developed effective systems for running spa business on a daily basis Set spa's hours of operation Set spa's hours of operation Working with spa employees Working with spa employees Determine the staffing needs of spa business Determine the staffing needs of spa business Find employees who are qualified to work at spa Find employees who are qualified to work at spa Set sales goals and keep spa employees motivated Set sales goals and keep spa employees motivated

16 Managing Our Day Spa Business Establish a maintenance schedule for equipment Establish a maintenance schedule for equipment Set prices for spa's service and develop packages to encourage clients to buy more Set prices for spa's service and develop packages to encourage clients to buy more Spa products Spa products Identify suppliers for the products We will use and retail Identify suppliers for the products We will use and retail Set retail mark-up margins Set retail mark-up margins Keep track of inventory Keep track of inventory Create in-store displays to market products Create in-store displays to market products

17 Managing Our Day Spa Business Create image on and off paper Create image on and off paper Develop promotional materials to market our spa business (including LOGO, a menu of services, website, brochures, etc.) Develop promotional materials to market our spa business (including LOGO, a menu of services, website, brochures, etc.) Advertising and publicity Advertising and publicity Stimulate repeat business from our spa clients Stimulate repeat business from our spa clients

18 The Destination Spa With people prepared to travel to get the treatment and experience they desire, the future of the industry is in delivering a top quality product, consistently. With this in mind, We must set about building the very framework of our business, establishing strengthening and streamlining the operation.

19 Your Unique Selling Point Defere nt kind of Massages for relax mind & Body Defere nt kind of Massages for relax mind & Body Natural Dry & Thai Msg. Healing Pai n With Spring Water Natural Dry & Thai Msg. Healing Pai n With Spring Water Facials, Hair spa, Pedicure, Ma nicure Facials, Hair spa, Pedicure, Ma nicure Specially Developed Techniques for cervical Specially Developed Techniques for cervical Unique Technology Shirodhara in aurveda. Unique Technology Shirodhara in aurveda. Import Best Bra nd for Cosmetics, Msg oils Import Best Bra nd for Cosmetics, Msg oils Pla n For Makeup & Bridal Marriages. & Party Pla n For Makeup & Bridal Marriages. & Party

20 Who are You Catering to? Golfers Golfers Mountain Climbers Mountain Climbers Business Travellers (Conferences etc) Business Travellers (Conferences etc) Baby Boomers Baby Boomers Health & Fitness Buffs Health & Fitness Buffs Honeymooners Honeymooners College Students College Students Families Families

21 Why Choose Spa/Wellness The great news is, as the first of approximately 78 million members of the baby boomer generation in India start turning the age of 65 over the next few years, they will create the need for continuing improving and expanding of this industry, thus generating an increasing demand for us to supply.


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