Presentation is loading. Please wait.

Presentation is loading. Please wait.

Graphic Design Roots Roots. Roots 1900191019201930194019501960197019802000 Art Nouveau Cubism Psychedelic Futurism Dada De Stijl Pop Art Art Deco Abstract.

Similar presentations


Presentation on theme: "Graphic Design Roots Roots. Roots 1900191019201930194019501960197019802000 Art Nouveau Cubism Psychedelic Futurism Dada De Stijl Pop Art Art Deco Abstract."— Presentation transcript:

1 Graphic Design Roots Roots

2 Roots Art Nouveau Cubism Psychedelic Futurism Dada De Stijl Pop Art Art Deco Abstract Expressionism Surrealism Bauhaus Op Art Minimalism Constructivism Digital Post Modern Modern Urban

3 Graphic Design Roots Movement/Style School/Class Individual Artists

4 Graphic Design Roots Design Origins Professional graphic design began in Europe. Professional graphic design began in Europe. Valid design education began in Germany at the Bauhaus in the 1920 s. Valid design education began in Germany at the Bauhaus in the 1920 s. Graphic design education began in the U.S. after WWII. Graphic design education began in the U.S. after WWII. Early designers were trained in fine arts, stage design, architecture or photography. Early designers were trained in fine arts, stage design, architecture or photography.

5 Graphic Design Roots Design Origins As a rule fine arts (specifically painting) has preceded what has happened in graphic design. As a rule fine arts (specifically painting) has preceded what has happened in graphic design. The roots of graphic design are in the great fine arts traditions and movements. The roots of graphic design are in the great fine arts traditions and movements.

6 Graphic Design Roots Design Style A valid visual style is the result of working toward the leading edge of visual communication. A valid visual style is the result of working toward the leading edge of visual communication. The development of a unique graphic style comes from working in a series or sequence and pushing at visual limits. The development of a unique graphic style comes from working in a series or sequence and pushing at visual limits.

7 Graphic Design Roots Art Nouveau Inspiration derived from flowing twisting shapes of plants, vines leaves, flowers. Inspiration derived from flowing twisting shapes of plants, vines leaves, flowers. Steered away from imitation. Steered away from imitation. Emphasis on surface decoration, ornament. Emphasis on surface decoration, ornament. Illustrations, letterforms, ornament launched future graphic ideas. Illustrations, letterforms, ornament launched future graphic ideas.

8 Graphic Design Roots Fragmentation, multiple viewpoints, collage, assemblage, letterforms as visual elements. Fragmentation, multiple viewpoints, collage, assemblage, letterforms as visual elements. Total break with image presentation. Total break with image presentation. Cubism

9 Graphic Design Roots Futurism Integration of cubism and motion. Integration of cubism and motion. Machine elements and kinematics as design elements. Machine elements and kinematics as design elements. Conversion of time into visual form much like strobe photography. Conversion of time into visual form much like strobe photography.

10 Graphic Design Roots Dada Used humor, metamorphosis, and shock value as communication elements. Used humor, metamorphosis, and shock value as communication elements. Typographic experimentation. Typographic experimentation. Asked what is art? Asked what is art? Broadened ideas of what art could be. Broadened ideas of what art could be.

11 Graphic Design Roots Illustrative images derived from the unconscious. Illustrative images derived from the unconscious. Visual forms from dreams, heavy influence of Sigmund Freud. Visual forms from dreams, heavy influence of Sigmund Freud. Mysterious illustrations and photographs. Mysterious illustrations and photographs. Close continuation of Dada. Close continuation of Dada. Surrealism

12 Graphic Design Roots Combination of words and images as simultaneous visual experience. Combination of words and images as simultaneous visual experience. Photograms, photomontage, superimposition, variable focus, concrete typography. Photograms, photomontage, superimposition, variable focus, concrete typography. Innovative posters as vehicle for revolutionary communication. Innovative posters as vehicle for revolutionary communication. Roots in Russian revolution. Roots in Russian revolution. Constructivism

13 Graphic Design Roots Ornament and surface decoration derived from concepts of art nouveau but using geometric and machine forms. Ornament and surface decoration derived from concepts of art nouveau but using geometric and machine forms. Streamlined shapes, slick, sometimes garish finishes. Streamlined shapes, slick, sometimes garish finishes. Ornate typography, borders, corners, dingbats. Ornate typography, borders, corners, dingbats. Art Deco

14 Graphic Design Roots Precise space division, simplicity, basic shapes, primary colors, asymmetric typography. Precise space division, simplicity, basic shapes, primary colors, asymmetric typography. Rather metaphysical concepts radically altered the printed page. Rather metaphysical concepts radically altered the printed page. Most powerful influence on Bauhaus, international style, and Swiss graphics. Most powerful influence on Bauhaus, international style, and Swiss graphics. De Stijl

15 Graphic Design Roots Integration of architecture, product design, fine arts, crafts, theatre, photography, and graphic design. Integration of architecture, product design, fine arts, crafts, theatre, photography, and graphic design. Foundation of design education methodology. Foundation of design education methodology. Functionalism, coherence, set design philosophy for international style. Functionalism, coherence, set design philosophy for international style. Birth of professional design. Birth of professional design. Bauhaus

16 Graphic Design Roots Action art. Action art. Forms from the act of making art. Forms from the act of making art. American origin. American origin. Mysterious imagery, forms without ready reference. Mysterious imagery, forms without ready reference. Minor importance to graphic design. Minor importance to graphic design. Abstract Expressionism

17 Graphic Design Roots Forms derived from graphic design, packages, signs, billboards, advertising. Forms derived from graphic design, packages, signs, billboards, advertising. Commercial reproduction techniques. Commercial reproduction techniques. Expanded subjects of art. Expanded subjects of art. Pop Art

18 Graphic Design Roots Great attention to 2D and 3D space with very sparse design elements. Great attention to 2D and 3D space with very sparse design elements. Use of grids, mathematics. Use of grids, mathematics. Less is more. Less is more. Intellectual, abstract, structural. Intellectual, abstract, structural. Minimalism

19 Graphic Design Roots Illusion, color field, gestalt as the subject of art. Illusion, color field, gestalt as the subject of art. Strong grids, diagrams. Strong grids, diagrams. Deals with color psychology. Deals with color psychology. Op Art

20 Graphic Design Roots San Francisco origin. San Francisco origin. Roots in drugs, protest, rock music. Roots in drugs, protest, rock music. Art by non-designers. Art by non-designers. Integrated type, illustrations, photos. Integrated type, illustrations, photos. Color compliments, powerful posters, influenced by art nouveau. Color compliments, powerful posters, influenced by art nouveau. Psychedelic

21 Graphic Design Roots Art through mathematical language by program. Art through mathematical language by program. Linear and dot image. Linear and dot image. Machine made art. Machine made art. Illustrative, typographic potential. Illustrative, typographic potential. Roots in industry. Roots in industry. Digital

22 Graphic Design Roots


Download ppt "Graphic Design Roots Roots. Roots 1900191019201930194019501960197019802000 Art Nouveau Cubism Psychedelic Futurism Dada De Stijl Pop Art Art Deco Abstract."

Similar presentations


Ads by Google