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Coding the Clouds: Building Enterprise Apps Using Force.com and Other Cloud Services Dave Carroll Principal Developer Evangelist September 2008.

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Presentation on theme: "Coding the Clouds: Building Enterprise Apps Using Force.com and Other Cloud Services Dave Carroll Principal Developer Evangelist September 2008."— Presentation transcript:

1 Coding the Clouds: Building Enterprise Apps Using Force.com and Other Cloud Services Dave Carroll Principal Developer Evangelist September 2008

2 Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our quarterly report on Form 10-Q filed on July 31, 2007 and in other filings with the Securities and Exchange Commission. These documents are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Safe Harbor

3 Our Strategy: The World’s First Multi-Application, Multi-Category SaaS Company

4 Delivered Application Infrastructure Services Network Storage Operating System Database App Server Web Server Data Center Disaster Recovery Application Services Security Sharing Integration Customization Web Services API Multi-Language Multi-Currency Workflow Analytics Multi-Device Messaging Search Operations Services Authentication Availability Monitoring Patch Mgmt Upgrades Backup NOC Idea Why PaaS? -- What if all your resources could be focused on only what’s unique about your apps?

5 PaaS lets developers focus on what their apps do, rather than the software and infrastructure to run them Build Your Apps! Infrastructure Services Application Services Operations Services Force.comYou

6 Definition of Platform as a Service

7 150M+ 150M+ Transactions Daily 210 Average Speed 210 ms ~37% ~37% Global Deployments $100s Millions Investment 2 Fully Mirrored Data Centers Scalable Architecture Disaster Recovery Globally Distributed Data Centers Global Infrastructure as a Service

8 Multi-Tenant Global Scalable Architecture Search Database Clusters Servers NA1 NA3 NA2 AP EMEA Multi-tenant clusters “n” Pod API APP Scalable “Pod” Architecture Pod Architecture Database cluster App servers Fully mirrored in DR facility Add new pods for scalability

9 Security Transparency SAS 70 Type II SysTrust Certified Network and Physical Security IP Restricted Access Option Flexible Single Sign-On Options Identity Confirmation The Most Trusted & Secure Infrastructure

10 Create any table Add any field Build any relationship Security & sharing built-in Automatic audit history tracking Automatic tuning Automatic backups Automatic upgrades 8,700,000+ 8,700,000+ Schema Edits 160, ,000 SQL Statements per Sec 1-XXX,000+ Scales from 1-XXX,000+ users Your Database on Our Service

11 1.75 Billion API calls per month 28+ Billion 28+ Billion Total API calls Web Services API Packaged SAP & Oracle Integrations Breakthrough SOA On Demand Back-end and Desktop Integration Over 40 Integration Partners on AppExchange Your Integrations on Our Service: Designed to Integrate with Any IT Architecture All Integrations Are Upgraded With Zero Customer Effort

12 Declarative Programmatic Approvals Intelligent Time-Based Formulas Outbound Messaging 97, ,000+ workflow rules 7 Million+ 7 Million+ automated tasks A B D C Your Workflow on Our Service

13 Your Logic on Our Service Audit History Tracking Assignment Rules Escalation Rules Workflows Rules Approval Processes Declarative Logic (point and click) Formula-Based Logic (similar to excel) Procedural Logic (code) Formula Fields Data Validation Rules Apex Triggers (logic before or after a save, update or delete) Apex Classes Apex Web Services (logic that can be called by an external system)

14 First Multi-Tenant Programming Language Programmatic Business Logic Stored Procedures Data Validation Complex Transactional Logic Your Code on Our Service 1.5 Million Apex System Requests per Day Lines of Apex Code 1.6 Million

15 Your Code Our Infrastructure Apex Code Java-like syntax Strongly typed Transactional Characteristics Integer NUM = 10; Account[] accs; // Clean up old data accs = [select id from account where name like 'test%']; delete accs; commit; accs = new Schema-aware Governed Secured Powerful Capabilities Database Triggers Web Services Transactional logic First Multi-Tenant Programming Language 2M Lines of Code Multi-Tenant Virtual Machine Metadata 1.8M Apex requests per day Your Code on Our Service

16 Create Any Application and Any Interface Any User Interface Any Application Any Device 10, ,500+ Custom Interfaces Created Visualforce opens up a new world of possibility for user interface design. It helps us build compelling user interfaces packed with powerful business logic. -Tim Tribe, Head of Product Management

17 Any DesignAny Interaction Any Device Create Any Application and Any Interface

18 How Does it Work? Run your user interface code on our service Use the intelligence of Apex to build any interface logic Leverage our library of standard interface components Page Form Text Style Image Panel Message Our Pages Your Code

19 Mash-Ups: Integrating the User Experience  Build Business Mash-ups, exposing back office data like –Order History –Pending Invoices –Payment History –Credit Limit/Exposure –etc. along with data in your force.com database SOAP or REST or RSS Account, Opportunity data Order Management data

20 Demo – Using the Platform Layers  Recruiting Application –Track Jobs and Applicants –Workflow – alerts, confirmations –Business Logic – no duplicates please –UI – intranet style job page –Mashup – schedule interviews and share on google calendar

21 Getting Started Is Easy! 1.Visit developer.force.com 2.Get Free Developer Edition 1.Begin Building Apps


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