1. Discrepancy

2. Advertiser Information » What is discrepancy » Tracking 101 » Flow of conversion in Adsmarket System » Adv>Adsmarket Possible reasons What to check & Needed information How Support handles the issue » Adsmarket>Adv Possible reasons What to check & Needed information How Support handles the issue » What is considered a discrepancy and what can you do? » Testing new programs/campaigns » Important Notes

3. What is discrepancy Dis crep an cy: Noun, Plural, -cies for 2. 1.The state or quality of being discrepant; difference; inconsistency. 2.an instance of difference or inconsistency: There are certain discrepancies between the two versions of the story.

4. Tracking 101 » Visitor performs a click » Adsmarket system implements a cookie » Visitor reaches Thank-You page (converts) » Adsmarket pixel is loaded » Pixel finds cookie and reports information back to Adsmarket » Adsmarket system checks information (duplicate, etc) » Conversion is created

5. Flow of conversion in Adsmarket System » Pixel information reaches servers » No cookie – No conversion » If cookie is present – check for: Information consistent to pixel (programid) Duplicate information (P1, orderid) Duplicate conversion (CLICKIDN) Status (Adv/Prog/Camp/Pub/Traffic/Assocaition active) All is well - conversion

6. Adv>Adsmarket - Possible reasons » No cookie present (cookie blocker, visitor clear cookies) » Pixel not in correct place » Difference in Time Zone » Pixel implemented incorrectly » Change done on one ours or Advertisers side » Unnecessary duplicate checks on our end (commission counter limit, P1)

7. Adv>Adsmarket - What to check & Needed information » Short explanation of conversion flow » Verify with advertiser we count on the same stage » Adsmarket count and Advertiser count (if possible, breakdown by programs/campaigns/days) » Time period in question (preferably several days) » Time zone the advertiser servers are working on » Is it pixel or Server2Server » If pixel – ask for Thank-You page code if possible » If advertiser is sending P1 (advertiser parameter) – get from advertiser all the values for the conversions he counted » Was there any change done (Landing page, settings) on ours or the advertisers end

8. Adv>Adsmarket - How Support handles the issue » Verify that there is a discrepancy issue » Check if we have the calls on our servers » Check if the call is correct » Compare calls with Adv information (if provided) » Check program definitions » Try the conversion

9. Adsmarket>Adv - Possible reasons » Pixel not in correct place/implemented in more then one page » Difference in Time Zone » Pixel implemented incorrectly » Change done on one ours or Advertisers side » Necessary duplicate checks on our end not marked (commission counter limit, P1)

10. Adsmarket>Adv - What to check & Needed information » Short explanation of conversion flow » Verify with advertiser we count on the same stage » What is a unique conversion by the advertiser? » Adsmarket count and Advertiser count (if possible, breakdown by programs/campaigns/days) » Time period in question (preferably several days) » Time zone the advertiser servers are working on » Is it pixel or Server2Server » If pixel – ask for Thank-You page code if possible » If advertiser is sending P1 (advertiser parameter) – send to him, report with advertiser parameter, ask which ones are approved on his end. » Was there any change done (Landing page, settings) on ours or the advertisers end

11. Adsmarket>Adv - How Support handles the issue » Verify that there is a discrepancy issue » Check the conversions and server calls for anomalies (calls from same IP, time period) » Compare calls with Adv information (if provided) » Check program definitions » Try the conversion

12. What is considered a discrepancy and what can you do? » Industry Standard Pixel – 5-7% Server2Server – 0-3% » Check for more then 1 day » Check with Adv normal Discrepancy for him » Send P1 report » Adsmarket>Adv – does he see the calls but does not count them as Adsmarket? » Is the discrepancy higher then normal in the Advertisers field (download)? » Check Landing Pages for unique Adsmarket parameter

13. Testing new programs/campaigns » Did the advertiser do the test using the clickTAG/Test link provided? » Short explanation of conversion flow » Is it pixel or Server2Server » If pixel – ask for Thank-You page code if possible What support checks: » Did we get the calls to our servers? » Program settings » Test ourselves

14. Important Notes » Make sure it is a discrepancy » Get all possible information from Adv » Provide as much information as you can Remember – the details are needed and help us solve issues faster