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1 Project Orientation – Oct 2011 Kenya Red Cross EU-ACP Isiolo Water, Sanitation & Hygiene Project EU Visibility.

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Presentation on theme: "1 Project Orientation – Oct 2011 Kenya Red Cross EU-ACP Isiolo Water, Sanitation & Hygiene Project EU Visibility."— Presentation transcript:

1 1 Project Orientation – Oct 2011 Kenya Red Cross EU-ACP Isiolo Water, Sanitation & Hygiene Project EU Visibility

2 2 EU – ACP Isiolo WASH Project Contractual / legal requirement EU: Europe vs. European Union EU Flag / European Commissions visual identity EU Visibility Requirements & Guidelines Project Orientation – EU Reporting – Oct 2011 EU Visibility Contents

3 3 EU – ACP Isiolo WASH Project Project Orientation – EU Reporting – Oct 2011 EU Visibility EU-ACP Isiolo Project Funding Danish Red Cross 829,225 25% European Union 2,487,677 75%

4 EuropeEuropean Union 4 EU – ACP Isiolo WASH Project Project Orientation – EU Reporting – Oct 2011 EU Visibility Europe vs. European Union There are currently 27 countries (member states) in the EU

5 5 EU – ACP Isiolo WASH Project Project Orientation – EU Reporting – Oct 2011 EU Visibility EU Flag / Logo The flag must be the correct way up – with the point of the star facing upwards The flag has official colours: Pantone Reflex Blue with Pantone Process Yellow for the stars. Only these colours should be used

6 6 EU – ACP Isiolo WASH Project 1.Need to give the same amount of visibility to EU as we give to the Red Cross. i.e. wherever there is a Red Cross logo * there should also be an EU logo of equal prominence 2.It should target beneficiaries and public in both Kenya and in Europe 3.Need to spend more than 1,000. 4.Need to have a Communication & Visibility Plan on how the project ensures EU visibility * Danish Red Cross does not require its own visibility Project Orientation – EU Reporting – Oct 2011 EU Visibility Visibility is part of the contractual agreement with the EU - provided that this does not harm mandate and safety. The EU has a number of visibility requirements for projects funded through EuropeAid. There are 4 basic requirements:

7 7 EU – ACP Isiolo WASH Project 1.Signboards, display panels, banners & plaques, etc. 2.Clothing items (T-shirts, raincoats and caps) worn by project staff and volunteers. 3.Supplies and equipment (e.g. vehicles, computers, water filters, etc.) 4.Operational publications & IEC materials (e.g. training manuals, leaflets, posters, videos). 5.Letterheads: remember to add the phrase This project is co-funded by the European Union as well as the EU flag. Project Orientation – EU Reporting – Oct 2011 EU Visibility DRC & KRCS must ensure basic EU visibility in the field through the display of the EUs visual identity on:

8 8 EU – ACP Isiolo WASH Project Remember to document all the visibility – in all forms of media (print / radio / TV / video / web-page etc.) Project Orientation – EU Reporting – Oct 2011 EU Visibility Acknowledge the European Commission as the donor in all contacts with the media. Whenever you speak to the media about the project funded by EuropeAid you are required to mention the partnership with the European Commission and its funding.

9 9 EU – ACP Isiolo WASH Project Project Orientation – EU Reporting – Oct 2011 EU Visibility EU Flag / Logo The EU has a web-page with a step-by-step guide: EU Communication & Visibility Manual (2010) as well as many sample templates for banners, display panels, t-shirts etc..EU Communication & Visibility Manual (2010) The templates are designed only to serve as an example of the final output. EU encourages original design where possible. The only obligatory elements are the EU flag accompanied by the text This project is co-funded by the European Union, and the disclaimer for publications. Disclaimer should read: This publication has been produced with the assistance of the European Union. The contents of this publication are the sole responsibility of and can in no way be taken to reflect the views of the European Union.


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