1. EU-ACP Isiolo Water, Sanitation & Hygiene Project
Kenya Red Cross
EU-ACP Isiolo Water, Sanitation & Hygiene Project
EU Visibility
Project Orientation – Oct 2011

2. EU – ACP Isiolo WASH Project
EU Visibility  Contents
Contractual / legal requirement
EU: Europe vs. European Union
EU Flag / European Commission’s visual identity
EU Visibility Requirements & Guidelines
EU – ACP Isiolo WASH Project 2
Project Orientation – EU Reporting – Oct 2011

3. EU – ACP Isiolo WASH Project
EU Visibility  EU-ACP Isiolo Project Funding
Danish Red Cross
€ 829,225
25%
EU – ACP Isiolo WASH Project
European Union
€ 2,487,677
75% 3
Project Orientation – EU Reporting – Oct 2011 3

4. EU – ACP Isiolo WASH Project
EU Visibility  Europe vs. European Union
Europe
European Union
EU – ACP Isiolo WASH Project
There are currently 27 countries (member states) in the EU 4
Project Orientation – EU Reporting – Oct 2011 4

5. EU – ACP Isiolo WASH Project
EU Visibility  EU Flag / Logo
The flag must be the correct way up – with the point of the star facing upwards
EU – ACP Isiolo WASH Project
The flag has official colours: Pantone Reflex Blue with Pantone Process Yellow for the stars.
Only these colours should be used 5
Project Orientation – EU Reporting – Oct 2011 5

6. EU – ACP Isiolo WASH Project
EU Visibility 
Visibility is part of the contractual agreement with the EU - provided that this does not harm mandate and safety.
The EU has a number of visibility requirements for projects funded through EuropeAid. There are 4 basic requirements:
Need to give the same amount of visibility to EU as we give to the Red Cross. i.e. wherever there is a Red Cross logo * there should also be an EU logo of equal prominence
It should target beneficiaries and public in both Kenya and in Europe
Need to spend more than € 1,000.
Need to have a Communication & Visibility Plan on how the project ensures EU visibility
* Danish Red Cross does not require its own visibility
EU – ACP Isiolo WASH Project 6
Project Orientation – EU Reporting – Oct 2011 6

7. EU – ACP Isiolo WASH Project
EU Visibility 
DRC & KRCS must ensure basic EU visibility in the field through the display of the EU’s visual identity on:
Signboards, display panels, banners & plaques, etc.
Clothing items (T-shirts, raincoats and caps) worn by project staff and volunteers.
Supplies and equipment (e.g. vehicles, computers, water filters, etc.)
Operational publications & IEC materials (e.g. training manuals, leaflets, posters, videos).
Letterheads: remember to add the phrase “This project is co-funded by the European Union” as well as the EU flag.
EU – ACP Isiolo WASH Project 7
Project Orientation – EU Reporting – Oct 2011 7

8. EU – ACP Isiolo WASH Project
EU Visibility 
Acknowledge the European Commission as the donor in all contacts with the media. Whenever you speak to the media about the project funded by EuropeAid you are required to mention the partnership with the European Commission and its funding.
EU – ACP Isiolo WASH Project
Remember to document all the visibility – in all forms of media (print / radio / TV / video / web-page etc.) 8
Project Orientation – EU Reporting – Oct 2011 8

9. EU – ACP Isiolo WASH Project
EU Visibility  EU Flag / Logo
The EU has a web-page with a step-by-step guide: EU Communication & Visibility Manual (2010) as well as many sample templates for banners, display panels, t-shirts etc..
The templates are designed only to serve as an example of the final output. EU encourages original design where possible.
The only obligatory elements are the EU flag accompanied by the text “This project is co-funded by the European Union”, and the disclaimer for publications.
EU – ACP Isiolo WASH Project
Disclaimer should read: “This publication has been produced with the assistance of the European Union. The contents of this publication are the sole responsibility of <name of the author / contractor / implementing partner / International organisation> and can in no way be taken to reflect the views of the European Union.” 9
Project Orientation – EU Reporting – Oct 2011 9