1. Traffic x Lyndon Wright 2buy1click Ltd www.2buy1click.com 01480 392688 Conversion = Profit

2. Convert To What? For a Business Site –Its About Converting Visitors into £ $

3. Only 2 ways to covert to £ (For Real Businesses!) Sell Something Online Capture Their Contact Details –Sell to Them Offline

4. The Process

5. Tracking… If you Can't Measure It, You Can't Manage It Measuring Conversion –Conversion % = Sales / Visitors * 100 How to Measure – Google Analytics –http://adwords.google.co.ukhttp://adwords.google.co.uk –Sign up for Free Account

6. Example: Want to Rent in Leigh

7. The Conversion Page!

8. Final Call To Action

9. The Money Is In The Stats!

10. Lets Be Realistic What Are Typical Conversion Rates? For eCommerce Sites –Sites That Take Orders / Money Online –http://index.fireclick.comhttp://index.fireclick.com

11. Typical: Industry

12. Typical: Fashion

13. Typical: Electronics

14. Typical: Catalogue

15. Typical: Software

16. So What Good Is This Info… Pick an Industry You Can Win in… Time Management – Chicken and Egg –Generate Traffic 100 visitors per day –Improve conversion to at least 1%+ –Repeat!

17. Top Conversion Improvers Good Sales Copy –1) Headline –2) Body Copy – Problem, Solution, Benefit Statements –3) Call to Action –4) P.S. Risk Reversal (eg 100% Money Back) Remove Distractions – Menus Links Build Trust – Association Logos Prominent Phone Number

18. AdWords Ad v Landing Page

19. Questions? Lyndon Wright – Internet Marketer www.2buy1click.com 01480 392688 FREE White Paper: Death Of The Brochure Site… Building Sales Leads and Orders From The Web Go to www.2buy1click.com/tbcwww.2buy1click.com/tbc for your copy + this power point