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Traffic x Lyndon Wright 2buy1click Ltd www.2buy1click.com 01480 392688 Conversion = Profit.

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Presentation on theme: "Traffic x Lyndon Wright 2buy1click Ltd www.2buy1click.com 01480 392688 Conversion = Profit."— Presentation transcript:

1 Traffic x Lyndon Wright 2buy1click Ltd Conversion = Profit

2 Convert To What? For a Business Site –Its About Converting Visitors into £ $

3 Only 2 ways to covert to £ (For Real Businesses!) Sell Something Online Capture Their Contact Details –Sell to Them Offline

4 The Process

5 Tracking… If you Can't Measure It, You Can't Manage It Measuring Conversion –Conversion % = Sales / Visitors * 100 How to Measure – Google Analytics –http://adwords.google.co.ukhttp://adwords.google.co.uk –Sign up for Free Account

6 Example: Want to Rent in Leigh

7 The Conversion Page!

8 Final Call To Action

9 The Money Is In The Stats!

10 Lets Be Realistic What Are Typical Conversion Rates? For eCommerce Sites –Sites That Take Orders / Money Online –http://index.fireclick.comhttp://index.fireclick.com

11 Typical: Industry

12 Typical: Fashion

13 Typical: Electronics

14 Typical: Catalogue

15 Typical: Software

16 So What Good Is This Info… Pick an Industry You Can Win in… Time Management – Chicken and Egg –Generate Traffic 100 visitors per day –Improve conversion to at least 1%+ –Repeat!

17 Top Conversion Improvers Good Sales Copy –1) Headline –2) Body Copy – Problem, Solution, Benefit Statements –3) Call to Action –4) P.S. Risk Reversal (eg 100% Money Back) Remove Distractions – Menus Links Build Trust – Association Logos Prominent Phone Number

18 AdWords Ad v Landing Page

19 Questions? Lyndon Wright – Internet Marketer FREE White Paper: Death Of The Brochure Site… Building Sales Leads and Orders From The Web Go to for your copy + this power point


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