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Sales Zone Effective 3/17/13 – 9/21/13

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Presentation on theme: "Sales Zone Effective 3/17/13 – 9/21/13"— Presentation transcript:

1 Sales Zone 1 2013 Effective 3/17/13 – 9/21/13
Going Green in 2013! We’ll show you how to ride the rainbow and drive your sales to reach your Pot Of Gold!

2 PROPRIETARY STATEMENT
The information you are about to access is highly confidential and subject to restrictions under our Code of Conduct. By viewing these documents, you agree to use these materials for communication to employees only and not disclose them outside of Verizon. You also agree not to discuss the content of the material with anyone until after a public announcement has been made by Verizon.

3 Sales Zone 1 2013 Drive Revenue! SZ1 2013 Strategy: 1 2 3 4
Leverage a familiar zone structure to continue sales momentum Utilize the Promotional Offers to exceed revenue targets Lead with Speed - offer FiOS Quantum with every sales opportunity Drive Revenue! 1 2 Drive Revenue first Customer Experience last 3 4

4 Promotional Offer Changes: Product Offer Changes:
1 Drive Broadband 75% of New FiOS Sales = Quantum Hitting the Speed Mix Targets is Important Lead with Speed on Every FiOS Sales Opportunity Promotional Offer Changes: FiOS Solutions Bundle: Price Increase for 15M & 50M: Varies by Area (Up to $5 Increase) Applies to all SZ Offers (15M/5M excluded for Tech Upgrades) New! FiOS Triple Play Promo: $10 off with 2 YR Term Applies to all SZ Offers Verizon VISA® Prepaid Card: Removed $200 New Customer Acquisition Continued $200 for New Customers 4+ Lines Total Changed $100 Broadband Completer to FiOS Only Product Offer Changes: FiOS Quantum: $20 Price Reduction for 150M & 300M Speeds FiOS TV: New! Select HD Package Available with all SZ Offers HSI Static: Removed 10% Static Promo Discount New! 3M Static Product Speed – New HSI Customers Eligible Only Static is $20 more than Dynamic in the Bundle

5 Add’l Static IP’s: Block of 5 ($20), 13 ($50) or 29 ($80)
Drive Broadband 3 New! 3M Static HSI Speed: A reliable & affordable High Speed Internet connection. Gives your small business a direct connection to our central office that’s 100% yours, 100% of the time. Consistently experience a fast, reliable Internet connection – even at peak hours. For New HSI Customers 2-YR & MTM Terms Available With Bundles or Standalone HSI Static Pricing DECREASE: Pricing reduced (see below chart) With Bundle & Standalone – All terms Static is $20 more than Dynamic in Bundle 5M pricing unchanged Business HSI Static New Speed! Up to 3M/768K Up to 5M/768K Up to 7.1M/768K 10M to 15M 2-YR Bundle $56.99 $63.99 $79.99 (reduced $40) $ (reduced $40) MTM Bundle $73.99 $87.99 (reduced $42) $95.99 (reduced $42) 2-YR Standalone $62.99 $79.99 $ (reduced $50) $ (reduced $50) MTM Standalone $72.99 $89.99 $ (reduced $50) Add’l Static IP’s: Block of 5 ($20), 13 ($50) or 29 ($80) $20.00 More in the bundle versus Dynamic

6 Quantum / FiOS Bundle Changes: Quantum Speed Mix Targets:
Drive Quantum Penetration 2 What ranks FiOS above our Competitors : Use these claims: Voted one of the fastest ISP’s in 2012 by PC Mag.com FIOS Internet and Phone, both with 99.9% network reliability Unparalleled Fiber Optic Network Quantum / FiOS Bundle Changes: Quantum Speed Mix Targets: Quantum: $20 decrease to150M & 300M Speeds Applies to both Bundle & Standalone Applies to all SZ Offers FiOS Bundle: Increase $5 MRC: 15M: NY/CT CVC 50M: NY/CT CVC, NJ CVC, MA & RI, DC, DE, MD, PA, VA, NJ Other & NY Other Increase $4 MRC: 50M: in CA, FL & TX Quantum Speed Mix Speed Mix Target External D2D Internal D2D OTM 15M 25% 48.7% 11.1% 48.2% 50M 50% 33.5% 46.1% 42.5% 75M 20% 14.8% 31% 4.9% We already stated that one of the reasons for the bundle increases was to stress quantum speeds. Increasing the price of the entry level speeds makes the quantum speeds a very reasonable upsell. When we reduce the price of the top speeds, that also enhances the quantum upsell ability. We're reducing the price of both 150M & 300M speeds by $20! That's for all regions, all customer types and it applies to standalone as well as bundles. The goal is to drive additional revenue with these higher speeds. it's better to have more customers at these speeds even if the rates are lower than to have no customers at these higher speeds. Results Through 2/23/13 Important to Driving Revenue!

7 Lead with Quantum Speed
Drive Quantum Penetration 2 Understand Your Customers… Start the Conversation with the Big 3 Questions Do More Business Per Second: Lead with Quantum Speed On Every New FiOS Sales Opportunity. 75% of FiOS sales

8 MTM & 2 YR Standalone Rate
Bring TV Sales into Focus 3 NEW! FiOS Triple Play Promotion: FiOS TV $10 off any FiOS TV package 2-YR Term Bundle required Plus Bundle Discount on Select or Higher 20% for 2-YR Term & 10% for MTM Dazzling, dependable HD picture quality Uncompressed high definition For those who are looking for choice programming at a good value. Razor sharp picture quality 100% digital news, entertainment, sports and more NEW! Business Select HD Package: Designed for customers not interested in sports No Sports = No RSN Fee Pricing fits between Basic & Prime HD Available to Private & Public (no Tavern) 103+ Total Channels (30+ HD) New Channel Line Up available Business Customers have an additional choice of programming Expand Market Penetration by addressing an untapped customer base priced out by more expensive packages Excellent customer retention option Competitive offering in marketplace Provides a package for customers not interested in sports Programming Packages FiOS TV for Business Viewing Arrangement MTM & 2 YR Standalone Rate 2 YR Bundle MTM Bundle Ultimate HD Commercial Private Only $89.99 $72.00 $81.00 Extreme HD Commercial Private or Public $74.99 $60.00 $67.00 Prime HD $64.99 $52.00 $58.00 Select HD $49.99 $40.00 $45.00 Basic Package Commercial Private or Public and Tavern $19.99

9 Bring TV Sales into Focus
3 DIRECTV Packages (Eff – ): Comercial Mas Ultra Pack Commercial Entertainment Pack Business Choice Business Entertainment Business Information Private Viewing Public Viewing CC Auto-bill Pay Offer : A La Carte Packages: $10/12 Month Credit: Commercial Xtra Pack Commercial Entertainment Pack Business Choice Business Entertainment Business Information $5/12 Month Credit: Commercial Choice Commercial Basic w/International Add-on NFL Sunday Ticket NBA League Pass MLB Extra Innings SonicTap (Music) International A La Carte Packages 85% of bar and restaurant subscribers believe DIRECTV Programming creates a more lively atmosphere.* *Based on an October 2011 national survey of businesses that expressed an opinion

10 Special Offers – Special Customers
4 Special Offers – Special Customers NEW! Broadband Line Up Offer: New Customer Offer Elements: MTM or 2-YR Term 2nd Basic Line Included No Activation Fees Free Wireless Router Worry-Free Money Back Guarantee (BB Only) $ Line Visa Prepaid Card (2-YR Term ONLY) For Voice Only Customers with 3 Lines or Less with no local or long distance calling plan (ex. Freedom) Must add new Broadband Component for Bundle Offer not available to customers who currently bill Lines Total No new lines required but customer can add Eligible for $ Line Visa Prepaid Card if going from less than 3 lines to 4+ lines (2-YR Term Only) Non Bundle Access Line Offer: Voice Line + Calling Plan Rate Unlimited Local, Toll & LD $54.99 Unlimited Local & Toll $31.99 Unlimited Local $27.99 Not Available with Flat-rated Voice Service or Where Freedom is Not Available See Exception List in vibe Lite New Flat-Rated Structure in Most States Competitively Priced Voice Lines For Customers not willing to Bundle MA Excluded (Basic, Enhanced & Premium Lines still in trial) Value Added Business Solution: 50% MRC Credit for 6 Months on Standalone New Data Protection PAK Or New VISS/VOBs Package New Websites – Gold Package or higher Or New WebListing Standalone

11 SZ Effective 3/16/13 – 9/21/13 Offers

12 2013 – SZ1 New Customer Acquisition Effective: 3/17/13 thru 9/21/13
FiOS Speed NY/CT CVC NJ CVC, MA & RI DC, DE, MD, PA, VA Other: NJ, NY & TX CA, FL, & Dallas TX DMA Offer Notes 15M/5M $69.99 $89.99 $99.99 $105.99 Increased $5 Monthly Increased $4 Monthly Decreased $20 Monthly No Change from SZ3 50M/25M $79.99 $104.99 $114.99 $119.99 75M/35M $94.99 $129.99 $135.99 150M/65M $164.99 $189.99 $199.99 $205.99 300M/65M $254.99 $279.99 $289.99 $295.99 35M/35M (HDNO) $120.99 HSI Speed & NJ CVC MA, RI & NJ Other DC, DE, MD, PA, TX, VA & NY Other CA & FL Best Speed Available $59.99 Lead With Offer Elements SZ1-2013 SZ3-2012 Term Qualifier One Basic Additional Line Credit (Values vary by state) MTM or 2-YR Voice NRCs Waived (Values vary by state) Internet Activation Fee Waived ($99.99 Value) Wireless Router Included ($ Value) Worry-Free 30-Day Money Back Guarantee HSI Best Speed Available $200 Visa Reward Card – 4+ Total Lines (OTM & D2D) 2-YR $10 Monthly Credit on FiOS TV – Triple Play MTM Promo Rates = 2-YR Rate + $10 NA 10% HSI Static IP Discount $200 Verizon Visa – 2-YR VSB (AC & Online) Maintain credit values to support FiOS price change alignment $20 price decreases for 150/65 & 300/65 (implemented via FiOS price changes not promotional credit changes) Increase FiOS 15/5 Disrupt & 50/25 Disrupt and Acquire by $5; Increase 50/25 Maintain by $4 Eliminate $200 Online & Alternate Channel Reward Card (potentially to be re-instated in May or July release) Enables “Last Chance” advertising for SZ3 Offers Launch improved Triple Play Offers – Upgrade your Double Play to a FiOS Triple Play and save an additional $10 off any FiOS TV package HSI Static promotion will be discontinued; HSI PLM adjusting standard price structure Maintain “2nd Line Included” Support Quantum Price changes NEW! FiOS TV “Triple Play” Promo credit NEW! FiOS TV Package- HD Select Reward Card parameter change

13 DC, DE, FL, MD, PA, TX, VA & NY Other
2013 – SZ1 Existing Customer Broadband Completer Effective: 3/17/13 thru 9/21/13 FiOS Speed NY/CT CVC DC, DE, MA, MD, NJ, PA, RI, VA, Other: NY & TX CA, FL, & Dallas TX DMA Offer Notes 15M/5M $69.99 $99.99 $105.99 Increased $5 Monthly Increased $4 Monthly Decreased $20 Monthly No Change from SZ3 50M/25M $79.99 $114.99 $119.99 75M/35M $94.99 $129.99 $135.99 150M/65M $164.99 $199.99 $205.99 300M/65M $254.99 $289.99 $295.99 35M/35M (HDNO) $120.99 HSI Speed MA, RI & NJ DC, DE, FL, MD, PA, TX, VA & NY Other CA Best Speed Available $59.99 $89.99 Lead With Broadband Completer Offer Elements SZ1-2013 SZ3-2012 Term Qualifier Internet Activation Fee Charged ($99.99 ) MTM or 2-YR Wireless Router Included ($ Value) Worry-Free 30-Day Money Back Guarantee (Broadband) HSI Best Speed Available $100 Visa Reward Card – FiOS (OTM & D2D) 2-YR $10 Monthly Credit on FiOS TV – Triple Play MTM Promo Rates = 2-YR Rate + $10 NA 10% HSI Static IP Discount $100 Visa Reward Card – HSI (All Channels)

14 2013 – SZ1 HSI to FiOS Technology Upgrade Effective: 3/17/13 thru 9/21/13
Enables customers from a specific time period to migrate their promotional HSI Solutions Bundle to a promotional entry-level 15M/5M FiOS Solution Bundle with no increase in price. Offer Elements: Internet Activation Fee Waived ($99.99 Value) Wireless Router Included ($ Value) Worry-Free 30 Day Money Back Guarantee $10 Monthly Credit on FiOS TV- Triple Play (2 YR Term) Exceptions: CA customers who purchased a speed other than 3M during SZ when no BSA available Customers who migrated to a bundle in SZ when no Broadband Completer Offer was available FiOS Solution Bundle speeds of 50M & higher match the FiOS Broadband Completer pricing. Lead With

15 DC, DE, FL, MD, PA, TX, VA & Other: NY
2013 – SZ1 HSI to FiOS Technology Upgrade Effective: 3/17/13 thru 9/21/13 HSI Bundle Enrollment Date - Pre 2/5/12 FiOS Speed NY/CT CVC NJ CVC DC, DE, MA, MD, PA, RI, VA Other: NJ, NY & TX CA, FL & Dallas TX DMA To Be Migrated 15M/5M* $59.99 $84.99 ADL UNL Lines $35 HSI Bundle Enrollment Date - On 2/5/12 thru 6/16/2012 (SZ1 2012) Other: NJ, NY, & TX ADL UNL Lines $50 w/$15 credits HSI Bundle Enrollment Date - 6/17/12 thru 11/10/12 (SZ2 2012) NJ CVC, MA & RI DC, DE, FL, MD, PA, VA CA & $89.99 $99.99 ADL Basic Line Credits HSI Bundle Enrollment Date /11/12 thru 3/16/13 (SZ3 2012) MA, RI Other: NJ DC, DE, FL, MD, PA, TX, VA & Other: NY CA 15M/5M** $69.99 HSI Bundle Enrollment Date - 3/17/13 (SZ1 2013) DC, DE, FL, MA, MD, NJ, PA, RI, VA Other: NY & TX $105.99 KEY: 15M/5M* Rates = MTM & 2-Year 15M/5M** Rates = 2-Year Only NOTE: Quantum Prices Match Current FiOS BB Completer Rates (All Time Periods)

16 SZ Effective 3/16/13 – 9/21/13 Assessment

17 Test Your Knowledge What is the new Triple Play offer for Sales Zone ? $10 credit $15 credit $0 credit In SZ1 2013, how has the NBAL offer changed? It’s more confusing to price out We offer a flat rate discounted price in most areas It didn’t change What is the name of our new FiOS TV Package? Basic HD Select Basic Select HD What Verizon VISA ® Rewards cards are available in SZ for Alternate Channels? New Customer 4+ lines ($200) & FiOS BB Completer ($100) HSI BB Completer ($200) and New Customer ($200) None HSI Static Bundle pricing is ______ more than dynamic and _____ is our new HSI Static Speed offering for New Customers. $10 & 5M $15 & 1M $20 & 3M A B C

18 Q & A


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