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The Truth About Electronic Publishing David R Worlock Cambridge, February 2010.

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Presentation on theme: "The Truth About Electronic Publishing David R Worlock Cambridge, February 2010."— Presentation transcript:

1 The Truth About Electronic Publishing David R Worlock Cambridge, February 2010

2 Copyright D.R. Worlock. All rights reserved The End of Empire The highpoint of British book publishing The rules were clear – and only the foolhardy ignored them Apogee is the start point for decline 2010 is a less-rule-based, less certain world These are the Hybrid Years

3 Copyright D.R. Worlock. All rights reserved The Long, Slow Growth of Electronic Publishing Application of analysis to text in the 1940s Database breakthroughs of the 1950s Network developments of the 1970s Darpanet in the 1980s; Multimedia, CD-ROM Internet and WWW in the 1990s 70 years on – and moving more rapidly every year

4 Copyright D.R. Worlock. All rights reserved Models and Rules: Social Media Network means community Content in network means communication Vertical search a key component User-generated content – we are all publishers now Communities as monopolies

5 Copyright D.R. Worlock. All rights reserved Models and Rules: Workflow Solutions which combine content with process The network is about getting things done Productivity gain Decision-making improved/secured Compliance assured and cost effective

6 Copyright D.R. Worlock. All rights reserved Education and Research Where Community and Workflow meet Learner-centric and what it means The slow pace of change Learning Solutions Communities of teachers Peer groups and trading expertise Serious gaming, and the role of video

7 Copyright D.R. Worlock. All rights reserved Know your Customer What did the user do in the network (or elsewhere) just before using you… …and just afterwards Where is the customer at the point of access – Home, School, Mobile? What is the Learning Style appropriate to the Learning Experience?

8 Copyright D.R. Worlock. All rights reserved Higher Education and Research are not Exceptions eBook and eJournals give format a misleadingly robust impression Custom Publishing and Print Solutions means C-operation Research collections demand integration of media forms Mark-up and the long march to Semantic Search

9 Copyright D.R. Worlock. All rights reserved The University Press in transition Reflections on the brand Collaboration in the network begins at home Assessing the key assets Re-integrating pools of expertise in new service environments to maintain and extend the brand impact Success is measured as a whole, and in terms of survivability

10 Copyright D.R. Worlock. All rights reserved Sir Stanleys Lessons Bases are Collaborative Communities and Workflow Education is in both – for productivity, decision-making and compliance Publishing methodologies are Agile – experimental and never quite finished We must own the user

11 Copyright D.R. Worlock. All rights reserved It is not the strongest of the species that survive, nor the most intelligent, but the one most adaptive to change Charles Darwin

12 Copyright D.R. Worlock. All rights reserved DAVIDWORLOCK.COM David R Worlock blogs at and can be contacted at


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