1. Agim Rudi ART Presentation by Petrit Rudi IMD 411 – Senior Research Dr. Natalie Hruska January 18, 2013 Petrit Rudi - IMD 411 Senior Research - Presentation 1

2. Introduction Client, Agim Rudi - Revolutionary sculptor and professor of art in Kosovo Produces rare, unexpected and educational works Sheds light on a difficult historical subject with an individual touch Art pieces inspire, move and speak to people International students, museums, galleries, art enthusiasts can benefit from exposure to art Interest in his work has grown since international exhibition in 2006, but no online presence Proposed Project – Agim Rudi ART Website Petrit Rudi - IMD 411 Senior Research - Presentation 2

3. Product Description Agim Rudi ART Website Agim Rudi ART will: Display and promote works, biography and exhibitions to viewers Connect client with art enthusiasts outside local Kosovo network Awaken and inform viewers through art Share encouraging works with the world through interactive photo gallery (artists sculpture) Strive to enrich new English-speaking international audience and Enable visitors to view/enlarge inspiring pieces using Lightbox technology 3 Petrit Rudi - IMD 411 Senior Research - Presentation

4. Client Needs An efficient bridge is needed between clients inimitable work and a wider audience Works are unseen by many in the art community due to the lack of an online presence Works are not promoted to an international audience Client cannot directly interact with audience and build relationships with art community online 4 Petrit Rudi - IMD 411 Senior Research - Presentation

5. Product Design and Components Pages: Homepage, Works, About, Blog, Contact Features: Slider, Lightbox, Thumbnails, Category Dropdown, Social Media, Commenting, Testimonials 5 Petrit Rudi - IMD 411 Senior Research - Presentation

6. Product Design Description Design will incorporate: Minimalistic, simple styles An informative and effective layout in order to create an appealing and engaging experience for the audience An educational description of each piece for viewers to gain insight about the story of the work and artists inspiration 6 Petrit Rudi - IMD 411 Senior Research - Presentation

7. Product Design Description (continued) Design will enable users to: Connect through social mediums with artist Interact through comments on blog Build a new relationship with artist Be inspired by artists stirring biography and history of exhibitions (artist at exhibition) Have a new avenue to connect to the artist and his works, fostering a better understanding of his history, his style Increase awareness of his talent and works 7 Petrit Rudi - IMD 411 Senior Research - Presentation

8. Product Specifications Interactive Specifications (buttons, arrows, slider): All three shades of color white, grey and dark grey will be used throughout the site in order to create a rich user experience. 8 Petrit Rudi - IMD 411 Senior Research - Presentation

9. Target Audience Demographics Businesses with annual revenues of $500,000+, interested in art or acquiring art Art museums cultivating abstract or war-themed works Art collectors with annual household revenue of $100,000+ Students of art, ages 18-70 Individuals interested in history of Kosovo and Albania Geographic focus United States, United Kingdom, and English-speaking Europe 9 Petrit Rudi - IMD 411 Senior Research - Presentation

10. Market Needs Rudi produces rare, unexpected, educational works desired by and lacking in art market Unique outlook on life wields his experiences creatively into his work, shedding light on difficult subject Interest in Rudis work has grown internationally since 2006 exhibition, but audience cannot connect online with artist or works Students of art around the world can benefit from exposure to his work as well as museums, galleries, art lovers and businesses 10 Petrit Rudi - IMD 411 Senior Research - Presentation

11. Competitive Matrix 11 Petrit Rudi - IMD 411 Senior Research - Presentation

12. Competitive Analysis Compared to portfolio exhibition sites of other international, contemporary abstract artists, Agim Rudi ART will have several additional/exceptional features Agim Rudi ART will give audience more user-friendly interactivity and organization through dropdown menus based on art category Navigating through the website will be easier/tailored to the users taste through art category dropdowns Lightbox image galleries to illuminate and explore the art further will be utilized A view all feature and a search box are important options for the user and will be included in the website The personalized blog and commenting feature will also be unique to Agim Rudi ART 12 Petrit Rudi - IMD 411 Senior Research - Presentation

13. Cost-Benefit Analysis Tangible/Direct Costs Hosting Domain CMS Cross-browser compatible Back-end development Lightbox image gallery and slider Homepage slider Product category selection View all products feature Search feature Dropdown navigation Blog with commenting feature Social media Contact form SEO QA Support and Maintenance 13 Petrit Rudi - IMD 411 Senior Research - Presentation

14. Cost-Benefit Analysis (continued) Intangible/Direct Cost Hosting complications WordPress issues Site security issues Risk of client or user dislike Social media Code/production errors 14 Petrit Rudi - IMD 411 Senior Research - Presentation

15. Cost-Benefit Analysis Description CBA items were divided into two categories Must haves - necessary for the site to function Domain, hosting, and a navigation Nice to haves - elaborate and ornamental but would greatly enhance the site Slider, search option, contact form, the blog and others. 15 Petrit Rudi - IMD 411 Senior Research - Presentation

16. Total Cost Total professional cost to build website: $10,000-$15,000 (with additional costs depending on maintenance) 16 Petrit Rudi - IMD 411 Senior Research - Presentation

17. Timeline 17 Petrit Rudi - IMD 411 Senior Research - Presentation

18. Due Date, Goals and Action Plans Weeks 1-4 18 Petrit Rudi - IMD 411 Senior Research - Presentation

19. Due Date, Goals and Action Plans Weeks 5-6 19 Petrit Rudi - IMD 411 Senior Research - Presentation

20. Information Architecture All primary navigation links are connected 20 Petrit Rudi - IMD 411 Senior Research - Presentation

21. Technology Requirements: Software Agim Rudi ART website will be developed using: WordPress PHP MySQL jQuery Website will incorporate: Cross-browser compatibility Cross-platform compatibility Code Commenting - in order to manage pages and site architecture 21 Petrit Rudi - IMD 411 Senior Research - Presentation

22. Technology Requirements: Hardware and Platform All users need access to Internet through computer/device Tech specifications needed by users: No less than a Pentium III CPU, Windows 2000 or XP, and 512 MB RAM or MAC G3 with 512 MB RAM Internet Connectivity: Minimum 56k access to broadband high speed internet Browsers: Firefox (PC or MAC), IE7-IE8 and up (PC), Safari 1.0 and up (MAC or PC), Chrome, or Opera Current plugins: Shockwave Flash and QuickTime may be required for viewing media Display: 1024x768 screen resolution-supporting thousands of colors (8-32bit) Compatible Tablet or Handheld Devices iPad, iPhone, Android, or Windows 22 Petrit Rudi - IMD 411 Senior Research - Presentation

23. Technology Requirements: Hardware and Platform Click the following link to view the Project Plan: Project Plan for Agim Rudi ART Website 23 Petrit Rudi - IMD 411 Senior Research - Presentation

24. Credits Artist image credits to original Agim Rudi Art Client Needs slide image credit: http://blog.seelio.com/ Market Needs slide image credit: http://blog.smu.edu/visitingartists/2007/09/04/visiting- lecturers-series-fall-2007-frank-porcu/http://blog.smu.edu/visitingartists/2007/09/04/visiting- lecturers-series-fall-2007-frank-porcu/ Target Audience slide image credit: http://www.webresourcesdepot.com/free-vector-world-maps- collection/http://www.webresourcesdepot.com/free-vector-world-maps- collection/ CBA slide 1 image credit: http://www.forbes.com/sites/steveodland/2012/02/15/5-ways-to- control-costs/http://www.forbes.com/sites/steveodland/2012/02/15/5-ways-to- control-costs/ CBA slide 2 image credit: http://www.ecommerce-blog.org/archives/website-security-auditing/ CBA slide 3 image credit: http://toolboxes.flexiblelearning.net.au/demosites/series10/10_04/toolbox/resources/res2050/re s2050.htm http://toolboxes.flexiblelearning.net.au/demosites/series10/10_04/toolbox/resources/res2050/re s2050.htm Total Cost slide image credit: http://hdwp.net/bag_of_money_wallpaper-wallpapers.html 24 Petrit Rudi - IMD 411 Senior Research - Presentation