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A NEW BRAND YOU LESSONS LEARNED: PERSONAL BRANDING

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Presentation on theme: "A NEW BRAND YOU LESSONS LEARNED: PERSONAL BRANDING"— Presentation transcript:

1 A NEW BRAND YOU LESSONS LEARNED: PERSONAL BRANDING
© Copyright 2012 COO, Inc. All Rights Reserved.

2 BRAND STRATEGY Differentiate Yourself. How? © Copyright 2012 COO, Inc.
All Rights Reserved.

3 BRAND STRATEGY P P Differentiate Yourself. Tools & Technology vs.
Content & Communication P © Copyright 2012 COO, Inc. All Rights Reserved.

4 BRAND STRATEGY Differentiate Yourself. That Killer Question: Why You?
© Copyright 2012 COO, Inc. All Rights Reserved.

5 Brand Values Brand Competency Brand Attributes Brand Promise
Brand Recognition Brand Identity Brand Vision Brand Equity Brand Statement © Copyright 2012 COO, Inc. All Rights Reserved.

6 BRAND STATEMENT What Do You Say? Who Are You? What Do You Do?
How Do You Do It? What Will You Do For Me? © Copyright 2012 COO, Inc. All Rights Reserved.

7 BRAND Who Are You? It all begins with a name.
© Copyright 2012 COO, Inc. All Rights Reserved.

8 Robert Allan Paul Robert Paul R. Allan Paul Allan Paul R.A. Paul
Rob Paul Bob Paul Bobby Paul Robert Allan © Copyright 2012 COO, Inc. All Rights Reserved.

9 CORE COMPETENCY What Do You Do? © Copyright 2012 COO, Inc.
All Rights Reserved.

10 CORE COMPETENCY What Do You Do? This is not your occupation.
It’s a summary of your strengths. © Copyright 2012 COO, Inc. All Rights Reserved.

11 CORE COMPETENCY What Do You Do?
What is the common denominator among your accomplishments? © Copyright 2012 COO, Inc. All Rights Reserved.

12 CORE COMPETENCY What Do You Do? “I help companies grow.”
© Copyright 2012 COO, Inc. All Rights Reserved.

13 BRAND ATTRIBUTES How Do You Do What You Do?
Every brand has distinct characteristics. © Copyright 2012 COO, Inc. All Rights Reserved.

14 © Copyright 2012 COO, Inc. All Rights Reserved.

15 © Copyright 2012 COO, Inc. All Rights Reserved.

16 © Copyright 2012 COO, Inc. All Rights Reserved.

17 BRAND ATTRIBUTES How Do You Do What You Do? How Do You Do
It Differently? © Copyright 2012 COO, Inc. All Rights Reserved.

18 BRAND ATTRIBUTES How Do You Do What You Do? “I’m analytical, inventive
and aggressive.” © Copyright 2012 COO, Inc. All Rights Reserved.

19 BRAND PROMISE What Will You Do For Me? What’s the benefit of
how you do what you do? © Copyright 2012 COO, Inc. All Rights Reserved.

20 BRAND PROMISE What would you expect from someone like you?
“Analytical, inventive and aggressive.” © Copyright 2012 COO, Inc. All Rights Reserved.

21 BRAND PROMISE What Will You Do For Me? “Marketing programs that
are on target, on time and on purpose.” © Copyright 2012 COO, Inc. All Rights Reserved.

22 BRAND STATEMENT Brand + Core Competency+ Brand Attributes +
Brand Promise © Copyright 2012 COO, Inc. All Rights Reserved.

23 and I help companies grow. I’m analytical, inventive and aggressive.
I am Robert Allan Paul and I help companies grow. I’m analytical, inventive and aggressive. As a result, my clients enjoy marketing programs that are on target, on time and on purpose. © Copyright 2012 COO, Inc. All Rights Reserved.

24 A NEW BRAND YOU LESSONS LEARNED: PERSONAL BRANDING
© Copyright 2012 COO, Inc. All Rights Reserved.

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