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Google Analytics. 1. Introduction What is Google Analytics? urchin.js GA.js 2004 2005 2007.

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Presentation on theme: "Google Analytics. 1. Introduction What is Google Analytics? urchin.js GA.js 2004 2005 2007."— Presentation transcript:

1 Google Analytics

2 1. Introduction What is Google Analytics? urchin.js GA.js

3 Conventions GA = Google Analytics GATC = Google Analytics Tracking Code

4 Google Analytics advantages Free Sufficiant possibilities for most companies Easy to implement Easy to use Easy to understand

5 Google Analytics disadvantages URL and title based Privacy ? JavaScript and cookies Only visitors, no crawlers or bots

6 2. Google Analytics interface Dashboard Add / remove elements Personalized

7 Calendar

8 Reporting XML PDF CSV Send now Schedule

9 Get the GATC Google Analytics Tracking Code Old vs. New one urchin.js vs. GA.js

10 urchin.js Old code Can still be used _uacct = "UA "; urchinTracker();

11 GA.js New code var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");document.write("\ \ " ); var pageTracker = _gat._getTracker("UA ");pageTracker._initData();pageTracker._trackPaginaweergave();

12 Check your installation Put code just before Loads pages faster No problem if GA offline

13 Easy implementation All HTML-files: lot of work Dynamic site: look for footer inclusion CMS: look for templates Put GATC on ALL pages !!! Correct data = essential

14 Access manager Give access to GA account Must be Google account Administrator or View Reports only

15 Add user

16 5. Profiles and Filters Are the real strength of GA Segment data Deep analysis Depending on needs Start collecting data when created

17 Best practices Profile with ALL data Testing profile

18 Data needed for profile Website URL Profile Name Time Zone Default Page Exclude parameters E-commerce website Search

19 GATC for different profiles _uacct = "UA "; urchinTracker(); _uacct = "UA "; urchinTracker(); _uacct = "UA "; urchinTracker();

20 Filters Applied to profile Change data (forever!) Segmentation Business rules 2 sorts: predefined and custom Test profile

21 How do filters work? 3 components Filter Type Filter Fields Filter Pattern Filter data before submitting it to GA DB

22 Multiple filters No problem Multiple filters applied to data Data output filter 1 is input filter 2 Be careful !!! Wrong conclusions

23 Filterfields 37 fields Field = pageview attribute Regular fields and user defined fields Regular: request URI, hostname, referral, page title, browser, IP address,... User defined: campaign name, source, campaign term, e-commerce variables,...

24 Filter Patterns Pattern is applied to filterfield If ok, data registered If not ok, data neglected Build patterns using RegEx RegEx = set of characters, representative for bigger set of data

25 Filter Type 10 different types 3 predefined 7 custom

26 5.1 Exclude all traffic from a domain

27 5.2 Exclude all traffic from an IP address IP ranges with RegEx !!!

28 5.3 Include only traffic to a subdirectory

29 5.4 Include / Exclude filter (1)

30 5.4 Include / Exclude filter (2)

31 5.4 Include / Exclude filter (3)

32 5.5 Search and replace filter (1)

33 5.5 Search and replace filter (2) No RegEx !!! Changes data !!!

34 5.6 Uppercase / Lowercase filter

35 5.8 Advanced filters Change data fields By combining elements 2 filter fields: Field A and Field B Extract field = Constructor RegEx !!!

36 Examples of advanced filters (1)

37 Examples of advanced filters (2)

38 6. Custom segmentation Segment data _utmv cookie JavaScript function _utmSetVar() On pages tagged with GATC Applied to HTML attributes as onLoad(), onChange(), onSubmit() Only 1 cookie per visitor (website)

39 Custom segmentation example VisitorMemberCustomer

40 Custom segmentation code Everyone = visitor (“not set”) When registered = member When completed buy = customer Report: Visitors > User defined

41 User Defined Values

42 7. Goals Conversions ? Conversion rate Reports Success of site “Thank you” page Max. 4 per profile Contact – buy – download - register

43 Setting up goals

44 Goals howto Match type Goal value Choose good name Unique “thank you” page per conversion Keep track of filters

45 Goals visualisation (1)

46 Goals visualisation (2)

47 Funnels Extension of goals Predefined steps Track conversion process Required steps ? Step 1 Step 2 Step 3 conversion

48 Funnel visualisation

49 9. Tips & Tricks: Site Search

50 Bezoeker / Visitor = Surfer die website bezoekt Bezoek / Visit = Bezoek aan een website Unieke bezoeker: over tijdsperiode Pagina’s / Pageviews = aantal pagina’s dat je opvraagt Begrippen

51 Zoekwoorden

52 Verwijzende Sites

53 Beter Social Media Traffic volgen Campaign Link Tagging Step #1 – gebruik de Google URL Tool om een tracking link te maken analytics/bin/answer.py?hl=en &answer=55578

54 Weergave per Pagina

55 Stegelshof

56

57 Innoviting – Call to Action Innoviting de beste services voor rfid en project management

58 Innoviting - Linkbuilding Pagerank: 5http://www.rfidnederland.nl/ Pagerank: 3http://www.dutchrfid.nl/ Pagerank: 4http://www.rfidkenniscentrum.nl/ Pagerank: 5http://nl.wikipedia.org/wiki/Radio_frequency_identification Pagerank: 5 Pagerank: 5


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