Presentation on theme: "Audiences Insight/Out, 30/05/2012, Rotterdam The non-attender: Who is (s)he ? And what is (s)he to you ? John Lievens."— Presentation transcript:
Audiences Insight/Out, 30/05/2012, Rotterdam The non-attender: Who is (s)he ? And what is (s)he to you ? John Lievens
Topics covered the Flemish lifestyle space non-attenders: size non-attenders: differentiation/segmentation barriers to participation perceptions of culture
Data Participation survey 2009 computer assisted face-to-face interviews at respondent’s home n = 3.144 (random sample from national register) response rate: 68% high-quality dataset, representative for the Flemish population aged 14-85 follow-up of a comparable survey in 2003-2004 sources: Lievens, John & Hans Waege (eds.) (2011) Participatie in Vlaanderen. Basisgegevens van de participatiesurvey 2009. Leuven: Acco Academic. Lievens, John & Hans Waege (eds.) (2011) Participatie in Vlaanderen. Eerste analyses van de participatiesurvey 2009. Leuven: Acco Academic.
Flemish lifestyle space doctoral dissertation Maya Caen “On tastes, preferences and participation: a sociological analysis of the Flemish lifestyle space” (2009) 2003-2004 dataset latent class analysis on 328 indicators in 8 sectors: participation (outdoors and at home) motives preferences barriers results form the basis of the ‘Toolkit lifestyle profiles: view on culture’ (CultuurNet Vlaanderen) presented today 14.30-15.45 (session 4) visual artsmusic amateur artperforming arts moviestv-watching travellingsports
Flemish lifestyle space the voracious 16% the connoisseur 10% the action seeker 24% the relaxation seeker 13% the home enjoyer 6% the homester 12% the tv-watcher 20% Engaged 26% Interested 54% Not interested 20%
Non-attenders: differentiation / segmentation RecreationalEntertainmentTV groupCultural Estimated size30%29%25%16% Classical music0.080.270.170.74 Pop-rock-... music0.830.420.090.80 Pop. Flemish music0.640.990.130.90 Novels-poetry0.210.010.170.50 Sports game0.4188.8.131.52 City, village feast0.4184.108.40.206 Commercial channel 0.440.780.530.31 Cultural channel0.060.090.140.23
Barriers to participation: Reasons mentioned for not attending/visiting (%) concert theatremuseum
Perceptions of cultural events: Why? Culture encompasses a wide variety of (social) meanings that goes further/deeper than only motives and barriers Perceptions reveal: how culture enters everyday life how individuals position themselves in cultural settings mental barriers, sensitivities, subjective interpretations No significant differences between attenders and non-attenders were found for personal experience, knowledge, financial dimension Focus here on the social dimension
Perceptions of cultural events: Non-attenders vs. participants CLASSICAL CONCERTS
Perceptions of cultural events: Non-attenders vs. participants POP & ROCKCONCERTS
Perceptions of cultural events: Non-attenders vs. participants ART MUSEUMS
Perceptions of cultural events: Non-attenders vs. participants THEATRE
Perceptions of cultural events: Explaining differences multivariate analyses: few differences for educational attainment higher educated: more positive perceptions moderate differences for parental milieu (SES + cultural participation) higher: more positive perceptions moderate differences for cultural capital (own + cultural education at school) higher: more positive perceptions large differences for age: at younger ages and even more among the youngest (14-18): pronounced negative attitudes, especially for classical concerts, art museums and theatre effect of age or generation ? -> indications for both
Conclusions non-attenders are many non-attenders are differentiated/segmented: possibly demanding different strategies for cultural communication the largest barrier by-far is no interest non attenders especially differ from attenders in their more negative social perceptions of cultural events (it is not for someone like me, I would not fit there,...) youngsters show pronounced negative perceptions of art events + indications of generation effect given the demographic evolution in Western countries: large, more interested generations are replaced by smaller, less interested generations
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