Presentation is loading. Please wait.

Presentation is loading. Please wait.

Audiences Insight/Out, 30/05/2012, Rotterdam The non-attender: Who is (s)he ? And what is (s)he to you ? John Lievens.

Similar presentations


Presentation on theme: "Audiences Insight/Out, 30/05/2012, Rotterdam The non-attender: Who is (s)he ? And what is (s)he to you ? John Lievens."— Presentation transcript:

1 Audiences Insight/Out, 30/05/2012, Rotterdam The non-attender: Who is (s)he ? And what is (s)he to you ? John Lievens

2 Topics covered  the Flemish lifestyle space  non-attenders: size  non-attenders: differentiation/segmentation  barriers to participation  perceptions of culture

3 Data  Participation survey 2009  computer assisted face-to-face interviews at respondent’s home  n = (random sample from national register)  response rate: 68%  high-quality dataset, representative for the Flemish population aged  follow-up of a comparable survey in  sources:  Lievens, John & Hans Waege (eds.) (2011) Participatie in Vlaanderen. Basisgegevens van de participatiesurvey Leuven: Acco Academic.  Lievens, John & Hans Waege (eds.) (2011) Participatie in Vlaanderen. Eerste analyses van de participatiesurvey Leuven: Acco Academic.

4 Flemish lifestyle space  doctoral dissertation Maya Caen “On tastes, preferences and participation: a sociological analysis of the Flemish lifestyle space” (2009)  dataset  latent class analysis on 328 indicators in 8 sectors:  participation (outdoors and at home)  motives  preferences  barriers  results form the basis of the ‘Toolkit lifestyle profiles: view on culture’ (CultuurNet Vlaanderen)  presented today (session 4) visual artsmusic amateur artperforming arts moviestv-watching travellingsports

5 Flemish lifestyle space the voracious 16% the connoisseur 10% the action seeker 24% the relaxation seeker 13% the home enjoyer 6% the homester 12% the tv-watcher 20% Engaged 26% Interested 54% Not interested 20%

6 Non-attenders: size Non- attendance Occasional attendance Frequent attendance N (100%) Classical concerts Non-classical concerts Theatre, dance, ballet Shows, musicals, cabaret Art museums, art galleries History, science, technology museum Cinema Literary events (past 12 months) % Non-attendance30.7 Occasional attendance33.6 Frequent attendance35.7

7 Non-attenders: differentiation / segmentation RecreationalEntertainmentTV groupCultural Estimated size30%29%25%16% Classical music Pop-rock-... music Pop. Flemish music Novels-poetry Sports game City, village feast Commercial channel Cultural channel

8 Barriers to participation: Reasons mentioned for not attending/visiting (%) concert theatremuseum

9 Perceptions of cultural events: Why?  Culture encompasses a wide variety of (social) meanings that goes further/deeper than only motives and barriers  Perceptions reveal:  how culture enters everyday life  how individuals position themselves in cultural settings  mental barriers, sensitivities, subjective interpretations  No significant differences between attenders and non-attenders were found for personal experience, knowledge, financial dimension  Focus here on the social dimension

10 Perceptions of cultural events: Non-attenders vs. participants CLASSICAL CONCERTS

11 Perceptions of cultural events: Non-attenders vs. participants POP & ROCKCONCERTS

12 Perceptions of cultural events: Non-attenders vs. participants ART MUSEUMS

13 Perceptions of cultural events: Non-attenders vs. participants THEATRE

14 Perceptions of cultural events: Explaining differences  multivariate analyses:  few differences for educational attainment higher educated: more positive perceptions  moderate differences for parental milieu (SES + cultural participation) higher: more positive perceptions  moderate differences for cultural capital (own + cultural education at school) higher: more positive perceptions  large differences for age: at younger ages and even more among the youngest (14-18): pronounced negative attitudes, especially for classical concerts, art museums and theatre effect of age or generation ? -> indications for both

15 Conclusions  non-attenders are many  non-attenders are differentiated/segmented: possibly demanding different strategies for cultural communication  the largest barrier by-far is no interest  non attenders especially differ from attenders in their more negative social perceptions of cultural events (it is not for someone like me, I would not fit there,...)  youngsters show pronounced negative perceptions of art events + indications of generation effect  given the demographic evolution in Western countries: large, more interested generations are replaced by smaller, less interested generations


Download ppt "Audiences Insight/Out, 30/05/2012, Rotterdam The non-attender: Who is (s)he ? And what is (s)he to you ? John Lievens."

Similar presentations


Ads by Google