3 Setting the context: ICDS at a glance 71,306 AWCs (10,216 Mini AWCs) 338 Projects (20 Urban Projects)46.5 lakh beneficiaries (approx)Odisha reflected highest decline (10 pc points) in Underweight between NFHS-2 to 3 NFHS-3Concurrent monitoring shows further reduction in under nutrition during recent years
4 Setting the context:Odisha ranks 8th in the country on “Composite ICDS Implementation Index” developed by Central Monitoring Unit of NIPCCD based on the data collected through Supervision & Monitoring of ICDS SchemeEvaluation Report on ICDS by PEO, Planning Commission, (March 2011)Odisha is a High Performing stateGood Performer (> 80%) frequency of Delivery of SNPQuick Evaluation Study of Major Developmental Programmes in 33 districts affected by LWE by PEO, Planning Commission ( )High level of satisfaction among respondents for AWC services in LWE districts of Odisha
6 ICDS Strengthening Initiatives Decentralization of SNP through Community engagementMAMATARevised Pre-School package – Nua ArunimaWeighing scales, WHO New GS Plotting Registers, MCP CardHygiene Kit, Uniform for Pre-schoolAWC construction – BALA buildings, tubewell, child friendly toiletLife cycle approach, with specific focus on 1000 DaysShakti Varta – Women empowerment through PLAICDS systems- Guidelines & Checklist, Uniform, Computer, broadband, PA, etcNutrition Operation Plan6
7 ICDS Strengthening Initiatives Decentralization of SNP through Community engagement7
8 Universalisation of community engagement in nutrition provision – The Odisha Model Effective April 2011, decentralization of ICDS Feeding Programme was rolled out across the state – all AWCs / Projects / Districts8
9 Paradigm Shift The new system recognizes Directions of the Hon'ble Supreme CourtImportant role of local communities and institutions in service deliveryDoing away with the involvement of contractors/ commercial interests in food for ICDSTransparency and accountability at all levelsQuality and priority to local palate/choiceEmphasis on meeting protein and calorie norms within the ration costEnsure that the nutritional supplement goes to the intended beneficiary and not entered into the family kittyEmpowering WSHGsFocus on entitlement and monitoring at all levels
10 Type of SNP provided* Take Home Ration (THR) 6 months to 3 years6 months to 3 years (severely malnourished)3 years to 6 years(severely malnourished)P&L WomenRTE consisting of Wheat, Bengal Gram, Ground Nuts & Sugar (Locally known as Chhatua) one packet (Net kg) every 15 daysOne boiled egg per week to be consumed under observation at AWC every Wednesday or raw eggs to be sharedChhatua one packet (Net kg) every 15 daysTwo boiled eggs per week to be consumed under observation at AWC every Wednesday and Saturday or raw eggs to be sharedChhatua one packet (Net kg) every 15 days1 packet Rasi Ladoo (100 gm) every monthMS & HCM as per menuChhatua one packet (Net kg) every 15 days*Further adapted from 1st July 2013, as per the revised cost norms
11 Type of SNP provided* Hot Cooked Meal (HCM) Types of food6 months to 3 years3 years to 6 yearsP&L WomenMorning SnacksNAMonday and Thursday – Sprouted MungTuesday, Wednesday, Friday and Saturday – Chuda LadooHot cooked mealMonday and Thursday – Rice, Dalma (Dal & Vegetables)Tuesday – Rice and Soya Chunk curryWednesday, Friday & Saturday – Rice and egg curry*Further adapted from 1st July 2013, as per the revised cost norms
12 Progress on Decentralisation StakeholdersDept. of Women and Child DevelopmentMinistry of Women and Child Development, GoIState AdministrationDistrict Administration,Women Self Help Groups (WSHGs)Jaanch Committee / Mothers CommitteeAll beneficiaries (pregnant women, lactating mothers, children below 6 years of age & adolescent girls in nine districts)Funding MechanismAs per ICDS norms of Central-State shareNo extra cost, no startup cost, no maintenance cost. The entire model is self-sustained on its existing budget.
13 Progress on Decentralisation Coordination & convergence MechanismWith allied agencies such as Mission Shakti, Tripti, ORMAS, NRLM, OTELP, WORLP for grading and selection of SHGs for RTE/Chhatua preparationPartners in implementationDistrict administration was the key implementerICDS machineryDevelopment partners
14 Progress on Decentralisation From 1st April 2011Transparency :Joint accountsPrior verification of all beneficiariesPublication of Entitlement chartsPhotographs of Jaanch Committee members and Mothers Committee members at AWCE- transfers into joint account
15 Progress on Decentralisation Involvement of local communitiesMonthly monitoring at GP levelJaanch CommitteeMothers Committee
16 Progress on Decentralisation Quality :Storage of food stuff not more than one weekOil and soya Agmark certifiedquality check for dal, eggs and riceEgg to Pre-School childrenEgg to THR beneficiariesOrientation on the process of cooking maintaining the nutritive value
17 Progress on Decentralisation Monitoring :Control rooms for grievanceControl room numbers on all flex boards on displaying the entitlementState and district level squadsLocal publicity- CD & guidelines developed & distributed in OriyaSensitisation of PRI members
18 Progress on Decentralisation Local procurement3 eggs per week to Pre-School children; 2 eggs per week to Pregnant/Lactating; 1 egg per week to severely malnourished child (6 months to 3 years)Severely malnourished 3-6 years – HCM & THRCapacity building of AWWs and AWHsTHR by SHGs
19 Decentralization Reviews PEO- LWE districts- level of satisfaction 95% and aboveSocial Audit by NGO group (November 2011, 7 districts)88% respondents were of the opinion that the Pre-School activities are going on six days a week in their respective AWCs71% respondents were of the opinion that the Menu Chart is followed89% respondents said that Egg is given once every week
20 DR. N. C. SAXENA, COMMISSIONER AND HARSH MANDER, SPECIAL COMMISSIONER OF THE SUPREME COURT IN THE CASE: PUCL v. UOI & Ors. WRIT PETITION (Civil) No. 196 of 2001We appreciate the efforts made by the department to decentralize the production of the Supplementary nutrition in ICDS involving the community through the local women’s groups. We have been recommending the model being pursued by your state to several other states as part of engaging communities in nutrition provisions and doing away with the involvement of contractors/ commercial interests in food for ICDS.As mentioned by you over the last year, you have taken out several guidelines to strengthen the process of involving the community in ICDS. Please do share the progress reports on the same and any other independent evaluations done on the initiative. We would also like to have 25 copies of this initiative sent to our office to disseminate further as a good practice to be followed by other states.
21 Learning and Takeaways Provisioning of food stuff meeting calorie and protein norm within the ration cost is difficult but possibleContractors and middle-men can be removed from the system of provisioning of supplementary nutrition in government programmingEngaging community in nutrition provisioning is possible (Jaanch Committees and joint account of AWWs with Ward Members/Councillors/Corporators)Finally, a model that is replicable at scale and through government mechanism.
24 Chronology of eventsMAMATA scheme* launch on 5th September, 2011Launch of e-Transfer of funds to beneficiary account on 19th October, 2011Extending the MAMATA scheme coverage to Urban areas on 15th August 2012The scheme benefits have reached more than a million women across the state, a major milestone, in September 2013* IGMSY is implemented in the two districts of Bargarh and Sundergarh. In these two districts, the state government provides the fourth installment
25 MAMATA GOALS Contribute to reducing maternal and infant mortality. Improve the health and nutritional status of pregnant and lactating mothers and their infants.OBJECTIVESTo provide partial wage loss compensation for pregnant and nursing mothers.To increase utilization of maternal and child health services.To improve mother and child care practices, especially exclusive breastfeeding and complementary feeding of infants.
26 MAMATA TARGET GROUP Pregnant women aged 19 yrs and above for the first 2 live birthsexcept Central/State govt. or PSU employees and their wives(age, no. of live births and employment is self certified)COVERAGEAll projects (338) in 30 districts covering Tribal, Rural and Urban areas in two phases, first rural and then urban
27 MAMATA CASH TRANSFER & TRANCHES 1500 1000 Cash Transfer When Amount (in Rs.)ModalitiesFirstAt the end of the second trimester of pregnancy1500Disbursed through the CDPO officeSecond3 months after deliveryThird6 months after delivery1000Fourth9 months after delivery
28 MAMATA 1000 Cash Transfer Conditions Amount (in Rs.) Means of VerificationFourth( 9 months after delivery)Measles vaccine has been given before the child is one year old .Vitamin A first dose has been given before the child is one year old.Age specific appropriate complementary feeding has started and is continuing.Child is weighed at least two times between six months to nine months of age.1000MCP cardSelf certification on MCP Card.
29 MAMATA Stakeholders Dept. of Women and Child Development, GoO Dept. of Health & Family Welfare/NRHM, GoOMinistry of Women and Child Development, GoIDept. of Finance, GoOState Bank of IndiaState AdministrationDistrict Administration,Jaanch Committee / Mothers CommitteeAll beneficiariesFunding MechanismAll four tranches from State Budget for 28 districts out of 30 districts in the state4th tranche from State Budget for the remaining 2 districts in the stateFirst 3 tranches for 2 districts from Ministry of Women and Child Development, GoI
30 MAMATA Coordination & convergence Mechanism Partners in implementation Has ensured better coordination and convergence between ICDS with Health Department, Banks, Panchayati Raj Department and other stakeholdersPartners in implementationDistrict administration -- the key implementerICDS machineryDevelopment partners
31 MAMATA SERVICE DELIVERY MECHANISM Anganwadi Workers plays pivotal role in the scheme implementation forTimely registration of Pregnant women at the AWCsFacilitate opening of Bank account in favour of the beneficiaryComplete registration documentations -- Beneficiary Undertaking with photograph and Follow-up on the servicesIncentives to AWW and AWHRs.200 : AWW ; Rs.100: AWH per beneficiary on disbursement of all installments
32 MAMATA SERVICE DELIVERY MECHANISM Additional staff State level- PMU Additional staff at district levelAdditional staff of one each at project (one Programme Assistant)InfrastructureComputer, Printer, Scanner, UPS, external drivesBroadband connections
33 MAMATA SERVICE DELIVERY MECHANISM Capacity Building All CDPOs, DSWOs trained on use of Computers and application with special focus on internetAll CDPOs and Programme Assistants trained on cyber securityAll ICDS Supervisors, CDPOs, POs & DSWOs trained on the scheme and its implementation, using Video Conference facilityRegular Video Conferences held with scheme managers across the state to review the progress made and also for dissemination of critical administrative decisions
34 Undertaking by the beneficiary and her husband/guardian on age, live birth, employment and on use of the cash benefit
35 Photocopy of first page of passbook is a critical instrument in the fund transfer
36 MCP CardMCP Card is the means of verification for conditionalities and service uptakeJoint use of the same MCP card by AWW and ANM ensures better field level service convergenceMCP Cards are supplied by Health, and issued by AWWs immediately on registration to all Pregnant Women
37 MAMATA beneficiaries with the AWW displaying MCP (Mother & Child Protection) Card
38 Fund Flow and Disbursement Department of W&CD, GoOMAMATA Special Nodal Account at State HQICDS Project OfficeMAMATA Special Account at ICDS Project levelBeneficiaryBank Account of MAMATA BeneficiaryNo payments are made in cash or by cheque(No cheque book has been issued for any of the Mamata Accounts)
39 MODE OF PAYMENTMAMATA Scheme has embraced Corporate Internet Banking services offered by State Bank of India, namely VISTAAR
40 MODE OF PAYMENT4-Eyes concept (Uploader-Authoriser) concept is used for proper validation and authorization.The Programme Assistant uploads the data (Self Declaration Form along with the photograph and photocopy of the first page of bank passbook is submitted by the AWW to the Project office)The beneficiary data is validated by the Administrator and then the fund transfers (e-Cheques) are authorised by the Authoriser.CDPOs are the Administrators and AuthorizersSecond factor authentication i.e., Mobile services (SMS) are used for sending the authorisation code to the Authorisers
41 MODE OF PAYMENTThe choice of use of e-Transfer (Corprate Internet Banking) has impacted MAMATA programme implementation in the following ways:It has ensured a transparent mechanismIt has ensured time-bound service delivery, critical to the objectives of the schemeIt has reduced bottlenecks in service delivery and removed any form of intermediariesIt has made service delivery more accountable, as it is easily monitored.
42 Mamata Progress Total Coverage*: 10.78 lakh women (0.87 lakh IGMSY coverage)5.09 lakh beneficiaries have exited from the scheme*including IGMSYUpto Sept 2013
43 Total Fund transferred to Beneficiaries Rs Crores transferred to bank accounts of beneficiaries upto Sept 2013fromState FundRs CroresIGMSYRs Crores
45 Monitoring and supervision The monitoring and supervision mechanism set up under the ICDS at all levels is used for this scheme. Everyone is mandated to check specific noof cases sponsored by AWWCategory of OfficialSchedule/ Proposed requirementProgramme Assistants30 cases / monthSupervisor20 cases / monthCDPODPMU (MAMATA)50 cases / month.Programme OfficerDSWO
46 Role of Jaanch Committee/ GKS / Mothers committee Calendar display of beneficiaries with amount received in every AWCJaanch Committee check the veracity ofthe “display of beneficiaries with amount” in the specified format with the Mamata Register kept with the AWW
47 Online Checking as Super-User State Officials, Collectors and SPMU track fund flow and disbursement of every single Mamata account ONLINE as Super EnquirerFund requirement for projects are calculated by State through this review process
48 Online MIS Software Web based MIS developed Uploading the Web based software at State Data Centre under progressMasters developed and under checking/scrutinyBack data updation is under progressLaunch of software for use soon
49 Online MIS SoftwareSoftware customized for different layers of functionaries“WEB BASED” module, with “OFFLINE” data entry at the project/block level and online “Updation” to the central server“ONLINE” output and report generation only from the server databaseAll intermediate outputs for generating the E-Cheques for SBI CINB (Beneficiary File and Transaction File) to be generated from the software
50 Online MIS SoftwareLocal terminal and database should be only for data entry, uploading and saving outputs/reports generated from the server database.Reports to be generated by each AWCProvision for SMS alertsEvery Single beneficiary shall be tracked
51 CDPOs being trained on different aspects of computer usage and applications
52 Beneficiaries displaying updated Bank Passbook reflecting MAMATA fund
53 Beneficiary displaying updated Bank Passbook reflecting MAMATA fund
54 Learning and Takeaways Mamata scheme brings “woman at the core of the policy implementation” and has been implemented at scale, using government machinery, requiring minimal startup cost, ensuring good governance, has potential for replication at other states. Fund is transferred into single savings bank accounts of women, ensuring any withdrawal of money will require woman’s consent. This has also ensured Financial Inclusion of women (Zero-Frills-Zero-Balance accounts)The features that make the practice replicable includes: developing a self sustaining infrastructure, capable PMU, motivating field-level workers, community ownership and participation, and improved infrastructural & technological innovations with ICT use.
55 ICDS Strengthening Initiatives Revised Pre-School package – Nua Arunima55
56 Nua Arunima: A new methodology for Pre-School Education The revised package was launched on 29th April 2013Rolled out across the state – all AWCs /Projects/ Districts
57 ContextEarly childhood, care and education critical for school preparedness, retention and improved learning in subsequent gradesRight to Education Act recommends ECCE by ‘appropriate Government’ for 3-6 year age groupIntegrated service delivery of pre-school convergence with elementary educationDraft ECCE Policy in process by the WCD departmentPre school attendance increasing.
58 Process State Resource Group- Review of preschool curriculum and content- Gap analysis and feedbackInter-state workshop - approaches/ideas from other states on strengthening preschool educationState Level Consultation on preschool educationReview of materials and finalization of framework age appropriate norms and standardsWorkshops for package development with experts, AWWs, CDPOsVetting of materials by national level experts
60 Curriculum focus More child-centered; Thematic activities: Me, my family and communityImmediate environmentNature and weatherHealth and safetyBuilding a bridge between home and centerFree conversation, action songs, storytelling, play and construction activities and nature walksEmphasis on pre-reading, pre-writing and pre-number skills
61 The pre school package Bell Uniform Toy bank Community involvement AWC leaving certificateChildrens day- 14th NovParents meeting- 1st May, 1st SeptemberGrandparents day- 1st OctoberLocal vocations, institutions
62 Materials Handbook for AWW with month-wise activity schedule for 12 monthsQuarterly age-wise developmental indicators for assessing and demonstrating development in children2 age appropriate workbooksAdaptation of Nua Arunima in 10 tribal languages by OPEPA promoting mother tongue based school readiness .Illustrated daily-plan for the AWCMonitoring format and certificate for attending AWCTraining DVDs and Audio CDAll materials available in DWCD website and encouraged for use by all agencies, individuals institutions.
70 Nua Arunima Funding mechanism All components of Pre-school package developed from state fundFirst lot of materials to the children from state fundsPartners in implementationDistrict administration -- the key implementerICDS machineryDevelopment partners
71 OutcomeNua Arunima has just been launched. It is still not in any stage to show initial outcome.Nua Arunima definitely has the potential to be a Good Practice
73 Template Year of starting of Best Practice – Location (s) where the practice is implemented –Objectives being/ to be achieved –Implementation phases/stages –Partners during implementation –Funding mechanism –Coordination & convergence mechanism during implementation –Evaluation mechanism (if any) –Results of implementation –Lessons learnt –Suggestions for further improvement –
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