Presentation on theme: "The WV Breastfeeding Alliance"— Presentation transcript:
1 The WV Breastfeeding Alliance Our Mission:To improve the health of West Virginians by working collaboratively to protect, promote, and educate our community about breastfeeding.WV Perinatal PartnershipThe West Virginia Hospital AssociationThe Healthcare Education Foundationof West Virginia
4 Health Implications for Babies feeding ABM to babies increases risk of:ObesityEar infectionsRespiratory infectionsGastrointestinal infectionsSkin conditionsType 1 and Type 2 diabetesLeukemiaSudden Infant Death SyndromeAAP 2005
5 Breastfeeding Moms Mothers who breastfeed are at a lower risk of: Premenopausal breast cancerOvarian cancerOsteoporosisRheumatoid arthritisPostpartum depressionType 2 diabetesOffice of Women’s Health
7 WV vs. US Breastfeeding Rates Ever Breastfeed 53.0% 75.0% 53.0% 75.0%Breastfeeding at 6 months25.9% 43.0%Breastfeeding at 12 months12.5% 22.4%Exclusively breastfeeding at 3 months18.3% 33.0%Exclusively breastfeeding at 6 months7.0% 13.3%Source: Centers for Disease Control and Prevention, Breastfeeding Report Card, 2007 Births; 2010 report
8 Why WV rates are low Breastfeeding is not seen as the social norm Cultural and societal barriers and biases existLack of policies & practices to support breastfeeding in public,workplaces and in the medical community
9 Maternity Care Practices in Infant Nutrition and Care : mPINC Nationwide survey administered by the CDC in 2007 and 2009, then every 2 years. 7 sections/52 questions.All hospitals and birth centers in US were invited to participate. To be completed by person most knowledgeable about the issues.84% of the 32 eligible hospitals and birth centers in WV respondedEach of those received their facility-specific benchmarks in October 2008, 2009 benchmarks to be released in summer 2011.CDC,The survey contains 7 sections, 52 questions. Best score is Each hospital is scored, these are then compiled into a state score and ranked on a national level.
10 55 WV mPINC Score Summary Highest possible score:100 WV rank Plans underway to conduct the survey again in 2011WV mPINC Score55
11 Changes in Maternity Care Practices Improve Breastfeeding Rates 2006 National Immunization Survey7 states had less than 30% of children breastfed for 6 monthsAlabama, Arkansas, Kentucky, Louisiana, Mississippi, Oklahoma and West VirginiaSame 7 states with the lowest 2007 mPINC scores (48-58)
12 What are we doing to address this? Certified Lactation Specialist TrainingsNov. ‘08 (76) May ‘09 (51) Dec. ‘10 (53)Breastfeeding Symposium – June 2010“Road Show”
13 Pathways to Improve Maternity Care Practices in Infant Nutrition and Care Project funded by DHHS/Office on Women’s HealthDevelop and pilot a 4-hour Breastfeeding Basics “Road Show” course to take to hospitalsExpert Advisory Panel established to develop projectFaculty: Mary Boyd, MD, Pres. WV Chapter AAP; Susan Fabry, C-PNP, Huntington Pediatrics; Cinny Kittle, MS, WVHA, Project Director WVBA; Christine Compton, CLS, Project Manager WVBA.
14 Pilot sites CAMC/Women’s and Children’s Hospital Greenbrier Valley Medical CenterCamden Clark Medical CenterAlso conducting 1 regional course with St. Joseph’s Hospital, Stonewall Jackson Hospital and Davis Memorial Hospital at WV Wesleyan College
15 5 Breastfeeding Supportive hospital practices: Initiate breastfeeding1st hour after deliveryAvoid other fluids & solids unlessmedically necessaryPromote 24-hour Rooming-inNo bottles or pacifiers whileinfant is in hospitalProvide moms with contact information for where to call for help after discharge
16 The Joint Commission Revised Perinatal Care Core Measure Set Now includes “exclusive feeding of breastmilk at discharge”Online resourcesUSBC online implementation toolkit
17 Worksites DOL regulations WVBA mini-grants to worksites Business Case For Breastfeeding project
18 National Attention to B/F First Lady’s Let’s MoveUS Breastfeeding Protection ActIRS accepts breastfeeding supplies as allowable medical expenses (i.e. breast pumps)DOL regulations