Presentation on theme: "Introduction to Business"— Presentation transcript:
1 Introduction to Business Advertising SlogansIntroduction to Business
2 Famous Slogans…name the company Where do you want to go today?… MicrosoftLife’s Good…LGIt only does everything… Sony PlaystationConnecting people…NokiaJust Do it… NikeI am what I am… ReebokImpossible is Nothing…AdidasBecause you are worth it… L’Oreal Cosmetics“There are some things money can’t buy. For everything else, there’s...…Master Card
3 What a Slogan should do… Qualities to make a slogan memorableBe provocative:Just do it , Impossible is NothingUse illustration or story:Welcome to the Human Network (Cisco Systems)Tides in, dirts outInclude Your Main Benefit:Melt in your mouth, not in your hand Engineered like no other car in the world (Mercedes)Use alliteration, coined words, puns and rhymes…
4 Slogans and Language… Alliteration Allied Irish Bank: Britain's best business bank.Jaguar:Don't dream it. Drive it.Girl Guides:Dream. Dare. Do.Fila:Functional... Fashionable... Formidable...Hire Knowledge:Specialized staffing solutions.
5 Slogans and Language… Coined words: (made-up words) Menswear:Everywear.Ski Fruit:Fruitius. Yogurtus. Delicia.Neff:Nefficiency.KP Peanuts:Pure snacking. Pure snacktivity.Smarties:WotalotIgot!
6 Slogans and Language… Puns in the line, no branding Moss Security: Alarmed? You should be.Pioneer: Everything you hear is true.Range Rover: It's how the smooth take the rough.Casio: Precisely what you're looking for.Weight Watchers Frozen Meals: Taste. Not waist.Northern Telecom: Technology the world calls on.Bendix Appliances: We'll do the homework.
7 Slogans and Language… Puns with use of brand name Barbados: Barbados. Goodness. Gracious.Finish Detergent: Brilliant cleaning starts with Finish.Kenco Really Rich Coffee: Get Rich quick.Kodak Gold: Is your film as good as Gold?Ritz Crackers: Nothing fitz like a Ritz.John Deere Tractors: Nothing runs like a DeereMoney Magazine: Reap the rewards of Money.IBM: I think, therefore IBM.Cadbury's Wispa Candy: You can't keep quiet about a WispaWike Farms Cheese: You'll Wike it too.