Presentation is loading. Please wait.

Presentation is loading. Please wait.

Advertising Slogans Introduction to Business. Famous Slogans…name the company Where do you want to go today? … Microsoft Lifes Good …LG It only does everything.

Similar presentations


Presentation on theme: "Advertising Slogans Introduction to Business. Famous Slogans…name the company Where do you want to go today? … Microsoft Lifes Good …LG It only does everything."— Presentation transcript:

1 Advertising Slogans Introduction to Business

2 Famous Slogans…name the company Where do you want to go today? … Microsoft Lifes Good …LG It only does everything … Sony Playstation Connecting people …Nokia Just Do it … Nike I am what I am … Reebok Impossible is Nothing …Adidas Because you are worth it … LOreal Cosmetics There are some things money cant buy. For everything else, theres... …Master Card

3 What a Slogan should do… Qualities to make a slogan memorable Be provocative: Just do it, Impossible is Nothing Use illustration or story: Welcome to the Human Network (Cisco Systems) Tides in, dirts out Include Your Main Benefit: Melt in your mouth, not in your hand Engineered like no other car in the world (Mercedes) Use alliteration, coined words, puns and rhymes…

4 Slogans and Language… Alliteration Allied Irish Bank: Britain's best business bank. Jaguar:Don't dream it. Drive it. Girl Guides:Dream. Dare. Do. Fila:Functional... Fashionable... Formidable... Hire Knowledge:Specialized staffing solutions.

5 Slogans and Language… Coined words: (made-up words) Menswear:Everywear. Ski Fruit:Fruitius. Yogurtus. Delicia. Neff:Nefficiency. KP Peanuts:Pure snacking. Pure snacktivity. Smarties:WotalotIgot!

6 Slogans and Language… Puns in the line, no branding Moss Security: Alarmed? You should be. Pioneer: Everything you hear is true. Range Rover: It's how the smooth take the rough. Casio: Precisely what you're looking for. Weight Watchers Frozen Meals: Taste. Not waist. Northern Telecom: Technology the world calls on. Bendix Appliances: We'll do the homework.

7 Slogans and Language… Puns with use of brand name Barbados: Barbados. Goodness. Gracious. Finish Detergent: Brilliant cleaning starts with Finish. Kenco Really Rich Coffee: Get Rich quick. Kodak Gold: Is your film as good as Gold? Ritz Crackers: Nothing fitz like a Ritz. John Deere Tractors: Nothing runs like a Deere Money Magazine: Reap the rewards of Money. IBM: I think, therefore IBM. Cadbury's Wispa Candy: You can't keep quiet about a Wispa Wike Farms Cheese: You'll Wike it too.


Download ppt "Advertising Slogans Introduction to Business. Famous Slogans…name the company Where do you want to go today? … Microsoft Lifes Good …LG It only does everything."

Similar presentations


Ads by Google