Presentation on theme: "Introduction to Business"— Presentation transcript:
1Introduction to Business Advertising SlogansIntroduction to Business
2Famous Slogans…name the company Where do you want to go today?… MicrosoftLife’s Good…LGIt only does everything… Sony PlaystationConnecting people…NokiaJust Do it… NikeI am what I am… ReebokImpossible is Nothing…AdidasBecause you are worth it… L’Oreal Cosmetics“There are some things money can’t buy. For everything else, there’s...…Master Card
3What a Slogan should do… Qualities to make a slogan memorableBe provocative:Just do it , Impossible is NothingUse illustration or story:Welcome to the Human Network (Cisco Systems)Tides in, dirts outInclude Your Main Benefit:Melt in your mouth, not in your hand Engineered like no other car in the world (Mercedes)Use alliteration, coined words, puns and rhymes…
4Slogans and Language… Alliteration Allied Irish Bank: Britain's best business bank.Jaguar:Don't dream it. Drive it.Girl Guides:Dream. Dare. Do.Fila:Functional... Fashionable... Formidable...Hire Knowledge:Specialized staffing solutions.
5Slogans and Language… Coined words: (made-up words) Menswear:Everywear.Ski Fruit:Fruitius. Yogurtus. Delicia.Neff:Nefficiency.KP Peanuts:Pure snacking. Pure snacktivity.Smarties:WotalotIgot!
6Slogans and Language… Puns in the line, no branding Moss Security: Alarmed? You should be.Pioneer: Everything you hear is true.Range Rover: It's how the smooth take the rough.Casio: Precisely what you're looking for.Weight Watchers Frozen Meals: Taste. Not waist.Northern Telecom: Technology the world calls on.Bendix Appliances: We'll do the homework.
7Slogans and Language… Puns with use of brand name Barbados: Barbados. Goodness. Gracious.Finish Detergent: Brilliant cleaning starts with Finish.Kenco Really Rich Coffee: Get Rich quick.Kodak Gold: Is your film as good as Gold?Ritz Crackers: Nothing fitz like a Ritz.John Deere Tractors: Nothing runs like a DeereMoney Magazine: Reap the rewards of Money.IBM: I think, therefore IBM.Cadbury's Wispa Candy: You can't keep quiet about a WispaWike Farms Cheese: You'll Wike it too.