Presentation on theme: "Online Solution: eCommerce merchants must create individualized experiences and display products that precisely match shoppers needs. 55% of businesses."— Presentation transcript:
Online Solution: eCommerce merchants must create individualized experiences and display products that precisely match shoppers needs. 55% of businesses will invest in personalization. -- MarketLive Performance Index Industry Trends Focus on Personalization Online Challenge: Half of potential Web sales are lost because visitors simply cant find what they want. --InformationWeek
Guiders help them decide what benefits they need from a product so they can better appreciate & understand what features they want Ads dont help people think through what they need to consider when buying products online (i.e. Buying a dishwasher) Put dishes in dirty? Put vases or wine glasses in? How often you run it? Visible controls? Finish? Using Guiders ® to Increase Conversions
Guiders Guiders influence decisions and drive conversions by guiding consumers through the buying process
Guiders Deliver a HUGE Increase in Conversions (Seen 9%) Guiders Get People Into & Through the Decision Funnel Faster Low Cost, Low Risk, Easy Creation, High Rewards Differentiates Brand, Products & Company Provides Longer Engagement with Many Products Key Benefits to Using Guiders with Ads
9% Conversion Rates on Display Ads 33% of people who use a Guider re-enter the Guider to use it again 26% of people get to a page where they can make a purchase 27% who get to a product page make a purchase Recent Guider Statistics
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