9Antitrust Issues Baseball exemption Exempt from antitrust laws since 1922League can:Block relocationContract (downsize)Control all minor-league teams
10Sorry. Today’s game will not be shown due to a broadcasting blackout . Antitrust IssuesSports Broadcasting Act of 1961Limited antitrust exemption for sports teamsCan pool broadcasting rightsCan “black out” gamesSorry. Today’s game will not be shown due to a broadcasting blackout .
11Rights of Publicity and Privacy Kool ColaThe gold medalist of colas!Jamal WilliamsOlympic gold medalistRight of publicity:Protects person from unauthorized use of name/likenessGives person exclusive right to identity for commercial gain
12Rights of Publicity and Privacy Right of privacy—person can sue when:Seclusion is invadedUnreasonable amount of publicity is givenFalse light is shed
13Explain issues of risk management in sport/event marketing. B
14Risk Management Loss prevention Security—keeping fans safe Ticketing: CounterfeitsTicket scalping
23Copyright:All photographic digital images on this CD are owned by the aforementioned photographic resources or their licensors and are protected by the United States copyright laws, international treaty provisions, and applicable laws. No title to or intellectual property rights to the images on this CD are transferred to you. These sources retain all rights and are not to be used, digitally copied, transferred, or manipulated in any way. To do so is a violation of federal copyright laws.