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Business Law LAP 3 Objectives Explain issues of unfair trade practices in sport/event marketing. Explain issues of risk management in sport/event marketing.

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Presentation on theme: "Business Law LAP 3 Objectives Explain issues of unfair trade practices in sport/event marketing. Explain issues of risk management in sport/event marketing."— Presentation transcript:

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2 Business Law LAP 3

3 Objectives Explain issues of unfair trade practices in sport/event marketing. Explain issues of risk management in sport/event marketing. Explain issues of contract law in sport/event marketing.

4 Explain issues of unfair trade practices in sport/event marketing.

5 Legal issues affect sports at every level!Legal issues affect sports at every level! Sport/event marketers must be in the know.Sport/event marketers must be in the know.

6 The Business of Sports Capitalism Free trade cant be restricted.

7 Trademarks Importance of trademarks: Money Reputation

8 Trademarks Lanham Act Prevents trademark infringement Violations result in injunctions, fines.

9 Antitrust Issues Sherman Antitrust Act Regulates interstate commerce Outlaws monopolies

10 Antitrust Issues Baseball exemption Exempt from antitrust laws since 1922 League can: Block relocation Contract (downsize) Control all minor-league teams

11 Antitrust Issues Sports Broadcasting Act of 1961 Limited antitrust exemption for sports teams Can pool broadcasting rights Can black out games Sorry. Todays game will not be shown due to a broadcasting blackout.

12 Rights of Publicity and Privacy Right of publicity:Right of publicity: Protects person from unauthorized use of name/likeness Protects person from unauthorized use of name/likeness Gives person exclusive right to identity for commercial gain Gives person exclusive right to identity for commercial gain Kool Cola The gold medalist of colas! Jamal Williams Olympic gold medalist

13 Rights of Publicity and Privacy Right of privacyperson can sue when:Right of privacyperson can sue when: Seclusion is invaded Seclusion is invaded Unreasonable amount of publicity is given Unreasonable amount of publicity is given False light is shed False light is shed

14 Explain issues of risk management in sport/event marketing.

15 Risk Management Loss prevention Securitykeeping fans safe Ticketing: Counterfeits Ticket scalping

16 Risk Management Insurance Fire, theft, injury, etc. Prize indemnity

17 Explain issues of contract law in sport/event marketing.

18 Contract Law Labor relations National Labor Relations Act Collective bargaining Players associations Strikes and lockouts

19 Contract Law Other contracts Sponsor contracts Option to renew Right of first refusal Television contracts Venue and personnel contracts

20 Your schools logo or mascot Is it trademarked? Licensing?

21 Alcohol at college games or in advertisements Is it ethical?

22 Acknowledgments Original Developers: Christopher C. Burke, Sarah Bartlett Borich, MBAResearch Version 2.0 Copyright © 2013 MBA Research and Curriculum Center

23 Digital-based photography sources: ThinkStock Photos Various images used in this presentation are ©2013 ThinkStock Photos. All rights reserved

24 Copyright: All photographic digital images on this CD are owned by the aforementioned photographic resources or their licensors and are protected by the United States copyright laws, international treaty provisions, and applicable laws. No title to or intellectual property rights to the images on this CD are transferred to you. These sources retain all rights and are not to be used, digitally copied, transferred, or manipulated in any way. To do so is a violation of federal copyright laws.

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