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Session 1: Data/Sources of Data/Measuring Data/Getting the most value out of the data Presenters: Shari Quackenbush - DTM, Global Agency & Online Lead,

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Presentation on theme: "Session 1: Data/Sources of Data/Measuring Data/Getting the most value out of the data Presenters: Shari Quackenbush - DTM, Global Agency & Online Lead,"— Presentation transcript:

1 Session 1: Data/Sources of Data/Measuring Data/Getting the most value out of the data Presenters: Shari Quackenbush - DTM, Global Agency & Online Lead, IBM Mark Walton – VP, Strategy and Account Management, Orbitz for Business Will Tate – SVP, Management Alternatives RMBTA 2014 Education Day Soaring To New Heights April 10, 2014

2 Mark Walton Orbitz for Business Vice President RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

3 Shari Quackenbush IBM DTM, Global Agency & Online Lead RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

4 Will Tate Management Alternatives Senior Vice President RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

5 Session Agenda Sources/Measurement Compliance Benchmarking Innovation RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

6 Data Sources Travel Management Company Payment/T&E card Supplier direct GL/expense data Consolidated sources Other third party RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

7 Why we need travel data Program Management – Compliance/behavior modification – Achievement of program goals Understanding dept/div program metrics Supplier Management/Negotiations Health/Safety/Security – Duty of Care / Employee Tracking RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

8 New uses for travel data CO2 Emissions Company social networking purposes Gamification RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

9 Balancing two primary requirements Empower Travelers Program management $ Ensure productive options for travelers Optimize Value RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

10 Data Benefit Summary Improve Results Actionable Relevant Sort/drill down capabilities Benchmark based on several criteria to include similar size, region, policy, and/or industry Identify and proactively react to trends in spend Manage vendor compliance in near real-time Intuitive dashboards deliver actionable data in an interactive and graphical format Change behavior Peer/Internal benchmarking Possible use of gamification RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

11 Compliance RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

12 Compliance - Goals Image provided by Prime Analytics RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

13 Compliance - IBM Collect itinerary data – Immediate message to travelers when Out of Policy Provide Dashboards for Lines of Business Share Savings Opportunities with Lines of Business (e.g. booking 1 day earlier would produce $x in savings) RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

14 RMBTA 2014 Education Day Soaring to new Heights April 10, 2014 COMPLIANCE Motivation is the art of getting people to do what you want them to do because they want to do it. Dwight D. Eisenhower

15 RMBTA 2014 Education Day Soaring to new Heights April 10, 2014 ROI of Air Travel Compliance This example captures Cost Avoidance by ticket. Others use Cost Per Mile, after establishing a baseline then restating all future costs to baseline.

16 RMBTA 2014 Education Day Soaring to new Heights April 10, 2014 ROI of Air Travel Compliance This example captures Cost Avoidance by ticket. Others use Cost Per Mile, after establishing a baseline then restating all future costs to baseline.

17 RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

18 RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

19 Benchmarking RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

20 Benchmarking Image provided by Prime Analytics RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

21 Benchmarking - IBM Benchmark everything!! – Costs – Suppliers – Compliance Lines of Business against each other – Savings – Processes – Policy RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

22 Comparison is the death of joy. Mark Twain RMBTA 2014 Education Day Soaring to new Heights April 10, 2014 BENCHMARKING

23 RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

24 RMBTA 2014 Education Day Soaring to new Heights April 10, 2014 $110KSaved $205KSaved $50KSaved $75KSaved

25 RMBTA 2014 Education Day Soaring to new Heights April 10, 2014 Global Program Progress: By Component

26 RMBTA 2014 Education Day Soaring to new Heights April 10, 2014 Global Program Progress: By Country

27 Innovation RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

28 Innovation - Goal Summary Image provided by Prime Analytics RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

29 Innovation - IBM STOP! Communicating to travelers via Message - to travelers while traveling – policy and savings opportunities Share – traveler compliance statistics at point of sale Predictive - Recognize new travel pattern and negotiate related agreements RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

30 Any intelligent fool can make things bigger and more complex...It takes a touch of genius - and a lot of courage to move in the opposite direction. Albert Einstein RMBTA 2014 Education Day Soaring to new Heights April 10, 2014 INNOVATION

31 What? What Measures Matter? Align with Culture Hot Button Issues Quick Wins Problematic Areas RMBTA 2014 Education Day Soaring to new Heights April 10, 2014 So What? Why do those Measures Matter? What problems do they solve? What happens if they change? What happens if they dont change?

32 INNOVATION Value of the Traveler Experience Cost of Unhappy Customers Cost of Non Compliance Demand Management Effectiveness RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

33 RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

34 The Problem – Recent Airline Sourcing Criticized by Management – Too focused on savings not traveler experience The Solution – Gain the Voice of Customer on for New Airline Partnerships RMBTA 2014 Education Day Soaring to new Heights April 10, 2014 Case Study

35 You are aware of the recent change in airline partnerships for our company. Please comment on this change: 1.How has it impacted your travel experience? A.Made travel more difficult B.Made travel less difficult C.No change 2.What is your experience with the new airline partners? A.Worse than the prior partners B.Better than the prior partners C.No change Yay!! RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

36 Case Study The Problem – Recent Airline Sourcing Criticized by Management – Too focused on savings not traveler experience The Solution – Gain the Voice of Customer on for New Airline Partnerships The Benefits New Airline Partnerships Working Well! Anecdotal Opinions Lost Relevance Validation TO Travelers Validation OF Sourcing Effort RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

37 RMBTA 2014 Education Day Soaring to new Heights April 10, 2014

38 RMBTA 2014 Education Day Soaring to new Heights April 10, 2014 Excludes: Increased Costs from Booking Out of Policy Away from Designated TMC Increased Costs from Booking Out of Policy Away from Designated TMC Supplier Interaction Costs Supplier Interaction Costs Safety/Security Risks from Alternate Booking Channel Safety/Security Risks from Alternate Booking Channel Employee Morale (Badwill) Employee Morale (Badwill) Diminishes Program Credibility Diminishes Program Credibility

39 A Happy Traveler Story: RMBTA 2014 Education Day Soaring to new Heights April 10, 2014


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