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The New Sport Internet sportbox.ru. + Up to 6 life broadcasts simultaneously Video Archive Best moments video cuts Video Interviews Video Conferences.

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Presentation on theme: "The New Sport Internet sportbox.ru. + Up to 6 life broadcasts simultaneously Video Archive Best moments video cuts Video Interviews Video Conferences."— Presentation transcript:

1 The New Sport Internet sportbox.ru

2 + Up to 6 life broadcasts simultaneously Video Archive Best moments video cuts Video Interviews Video Conferences Sportbox.ru has became the first sport website in Runet, who makes license life broadcasts of significant sport events FREE of CHARGE The Olympic games Football (The World Championships, Europe Championship, Champions League, Europe League, England Premier League, The Championship of Russia) Hockey (The World Championships, KHL) Biathlon (World Cup, Euro Cup) Formula-1 Boxing Tennis (the Kremlin Cup, Roland Garros, Davis Cup) Basketball (The Championship of Russia, NBA, Euro cups) Volleyball (The Championship of Russia, «Match of stars») Track and field athletics (The World Championships, «Russian winter»)

3 Audience dynamics Google Analytics (unique visitors, May 2010 – May 2011)

4 Visits dynamics Google Analytics (page impressions, May 2010 – May 2011 )

5 In a month Unique visitors Visits Page impressions Average of impressions on visiting 5,28 Неделя Уникальные пользователи In a week Unique visitors Visits Page impressions Average of impressions on visiting 5,07 Attendance indicators Google Analytics (in a month, in a week ( ), May 2011)

6 Audience of Sportbox.ru (April 2011) Sportbox.ru РоссияМоскваСпбЕкб Monthly Reach Тысяч человек В населении %6.1%7.3%5.4% Average Weekly Reach Тысяч человек В населении %2.7%3.4%2.6% Average Weekly Frequency Average Daily Reach Будни Тысяч человек ** В населении %0.9%1.0%** Выходные Тысяч человек ** В населении %1.1%1.5%** Average Daily Frequency ** Average Minutes per Day6 Данные счетчика: Unique Visitors за месяц по миру*

7 Audience of sport websites (TNS Gallup, Russia, )

8 Audience of sport websites (TNS Gallup, Russia, 2011) February 2011 March 2011

9 April 2011 May 2011 Audience of sport websites (TNS Gallup, Russia, 2011)

10 Sportbox.ru in Rambler Top-100 March 2011 *the first number by the index of popularity

11 Age Audience portrait Men Women 64,7% 35,3%

12 Students Others Chiefs Specialists Employers Workers 17,3% 21,2% 25,6% 11,9% 9,5% Occupation Income 14,5% Audience portrait Lower an average AverageHigher an average No answer

13 Google Analytics Geography of Sportbox.ru Russia 86,3% Others 10,3% Ukraine 1,8% 1,6% Kazakhstan Others 35% 51% 10,5% 3,5% Moscow Saint-Petersburg Yekaterinburg

14 Google Analytics Traffic sources 35% 38% 27%27% Direct traffic - Type-in, - Bookmarks Search engines Yandex – 15,5% Google – 9,3% etc. Other websites - Banner ads, - References to Sportbox.ru, - Exchange networks Readme.ru –3,6% Marketgid.com – 2,5% Mail.ru – 1,96% News.yandex.ru – 1,5% Top100.rambler – 1,4% etc.

15 sportbox.ru Portfolio

16 Спонсорство

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27 960x90 px. 960x180 px.

28 Спонсорство

29 240x400 flyingscreen

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31 Rich медиа

32 Конкурс


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