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THE INTERNET 101THE BUYING FUNNELCOMMON CONCERNS ONE SOURCE. VenturaCountyStar.com VenturaCountyStar.com an Outline The Internet 101 A Crash Course Demographics.

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Presentation on theme: "THE INTERNET 101THE BUYING FUNNELCOMMON CONCERNS ONE SOURCE. VenturaCountyStar.com VenturaCountyStar.com an Outline The Internet 101 A Crash Course Demographics."— Presentation transcript:

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2 THE INTERNET 101THE BUYING FUNNELCOMMON CONCERNS ONE SOURCE. VenturaCountyStar.com VenturaCountyStar.com an Outline The Internet 101 A Crash Course Demographics & Statistics The Buying Funnel Where does the Star fit? A Multimedia Approach Common Concerns The Competition CONNECTING YOUR LISTINGS TO THE ONLINE WORLD

3 THE INTERNET 101THE BUYING FUNNELCOMMON CONCERNS ONE SOURCE. VenturaCountyStar.com What is the internet and why is it so gosh darn popular? The internet is a global communication network that allows almost all computers worldwide to connect and exchange information. People can now quickly find, archive, discuss and share information with others based on highly specialized criteria. Information needs to be present in multiple locations to effectively achieve market saturation and penetration. Fast Fact During the Malibu & Santa Clarita wildfires of 2007, VenturaCountyStar.com reached a high of 6 million monthly page views. Did you know? The Ventura County Star produces a daily online news broadcast called Studio805. Online visitors can choose to watch the best in local news rather than simply read it.

4 THE INTERNET 101THE BUYING FUNNELCOMMON CONCERNS ONE SOURCE. VenturaCountyStar.com What does this mean? Major media centers have replaced libraries and are now hubs or portals to the wealth of information online. The Ventura County Star is the One Source for all things Ventura County. VenturaCountyStar.com is the homepage of life in Ventura County Fast Fact The Ventura County Star sponsors over 500 local events and non- profit organizations every year. Did you know? The most popular section on VenturaCountyStar.com is the beach camera. This live video feed allows users to zoom in and out from their desktop to see how the waves are currently crashing in Ventura!

5 THE INTERNET 101THE BUYING FUNNELCOMMON CONCERNS ONE SOURCE. VenturaCountyStar.com How many people visit VenturaCountyStar.com? More and more, people are turning to the Ventura County Star for relevant, dynamic content and they are staying longer and longer. Total Visits / Month Unique Viewers / MonthTotal Page Views / Month Source: Scripps Newspaper Interactive Group: Omniture 1/08 February 2008: 540,000 unique visitors million page views

6 THE INTERNET 101THE BUYING FUNNELCOMMON CONCERNS ONE SOURCE. VenturaCountyStar.com Who visits VenturaCountyStar.com? This traffic translates into a more loyal and repetitive audience. Through online branding with the Ventura County Star, your message is exposed to this local and loyal audience. Visitors by Gender Visitors by AgeVisitors by Household Income Source: Scarborough, 12/07

7 THE INTERNET 101THE BUYING FUNNELCOMMON CONCERNS ONE SOURCE. VenturaCountyStar.com VenturaCountyStar.com an Overview One Source for Your Audience If youre looking for a medium that reaches an audience comprised of the Los Angeles DMAs most desirable age and income demographics, and one thats growing every day, then VenturaCountyStar.com is your answer. 540,000 people per month see approximately: 10 pages per month 30 banner ads per month Visit 2 times per month They are also more than likely: Under 54 years of age Have a household income over $75,000 Do these 540,000 people sound like your customers? Fast Fact Most online traffic to VenturaCountyStar.com comes during the week, with Monday being the busiest online traffic day.

8 THE INTERNET 101THE BUYING FUNNELCOMMON CONCERNS ONE SOURCE. VenturaCountyStar.com Before selling or making a purchase, consumers consult a number of different resources along the way. The Buying Funnel What tools do homebuyers use? Real estate professional86% Internet 80% Yard sign69% Newspaper ad49% Open house48% Builder37% Home book or magazine 35% Television 22% Relocation company 14% Source -NATIONAL ASSOCIATION OF REALTORS ®: -Realtor.org 03/07/2006: Why REALTOR.com Matters to REALTORS ® VenturaCountyStar.com a 2007 Overview Homes for Sale Searches:71,681 Homes for Rent Searches:86, Million Listing Impressions 97,000 Listing Detail Views Average Listing Click-Through-Ratio: 7.1%

9 THE INTERNET 101THE BUYING FUNNELCOMMON CONCERNS ONE SOURCE. VenturaCountyStar.com The Buying Funnel Where does the Ventura County Star fit in the home buying and selling process? What tools do homebuyers use? Real estate professional86% Internet 80% Yard sign69% Newspaper ad49% Open house48% Builder37% Home book or magazine 35% Television 22% Relocation company 14 % Source -NATIONAL ASSOCIATION OF REALTORS ®: -Realtor.org 03/07/2006: Why REALTOR.com Matters to REALTORS ® A Multi-Media Approach Through a multimedia marketing approach with the Ventura County Star, you can have a presence in 2 out of the top 4 home-buying tools!

10 THE INTERNET 101THE BUYING FUNNELCOMMON CONCERNS ONE SOURCE. VenturaCountyStar.com A Multimedia Approach The main reason the internet is such an exciting frontier is the ability to create and imagine. If you can dream it, it can probably be done.

11 THE INTERNET 101THE BUYING FUNNELCOMMON CONCERNS ONE SOURCE. VenturaCountyStar.com Common Concerns for Multimedia Advertising We already advertise in the paper. Why should I advertise online? I have my own website. Why do I need a banner on your site? Im already online. (Realtor.com) Why do I need to use your site? CONNECTING YOUR LISTINGS TO THE ONLINE WORLD

12 THE INTERNET 101THE BUYING FUNNELCOMMON CONCERNS ONE SOURCE. VenturaCountyStar.com Ventura County Star vs Realtor.com LOCAL The Ventura County Star has a local presence in the community and is the One Source for all things VC. More than Just Listings Resources such as Open House Directory, a list of recent sales, a New Construction database, and local classifieds. Passive Buyer Transition Local news portal can translate previous buyers/sellers or passive buyers/sellers into ACTIVE HOME SHOPPERS! CONNECTING YOUR LISTINGS TO THE ONLINE WORLD

13 THE INTERNET 101THE BUYING FUNNELCOMMON CONCERNS ONE SOURCE. VenturaCountyStar.com One Source works for you! Businesses of all sort have benefited from the massive audiences available through the Ventura County Star. So can you! THANK YOU!

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